At a Glance
- Tasks: Design and optimise Salesforce systems for effective marketing operations.
- Company: Join GBG, a leader in digital identity verification.
- Benefits: Inclusive workplace, competitive salary, and opportunities for growth.
- Other info: Collaborative environment with a focus on continuous improvement.
- Why this job: Make a real impact on digital access and business opportunities.
- Qualifications: Experience with Salesforce and understanding of B2B marketing funnels.
The predicted salary is between 70000 - 90000 £ per year.
About GBG
Enabling safe and rewarding digital lives for genuine people, everywhere. We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
Marketing Operations
Marketing Operations at GBG is a strategic, revenue‑impacting function that designs and runs the operating system for marketing. We enable scale, speed, and accountability by building the systems, processes, and insights that power demand generation, lifecycle marketing, and go‑to‑market execution. Our mandate is to turn strategy into execution—through clean data, strong governance, measurable performance, and relentless operational excellence.
The Role - GTM Operations Engineer
The GTM Ops Engineer is a hands‑on architect and technical operator within Marketing Operations, responsible for the design and integrity of the systems that power our go‑to‑market engine. This role partners across Marketing, RevOps, and Business Systems to build, maintain, and optimize GTM processes, workflows, integrations, and reporting within Salesforce. The ideal candidate combines deep Salesforce configuration expertise with a strong understanding of B2B funnel operations and the ability to translate business needs into scalable, well‑governed system design.
What You Will Do
- Salesforce Architecture & GTM Design
- Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes
- Maintain and evolve the GTM data model (objects, fields, relationships, validation rules)
- Create documentation (data flows, field dictionaries, process maps) to support clarity and cross‑functional alignment
- GTM Process Design & Automation
- Translate business requirements into scalable, well structured Salesforce workflows and automation
- Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment
- Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions
- Identify process gaps, missing requirements, and opportunities to streamline GTM execution
- Integrations & Tech Stack Ownership
- Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools
- Ensure data integrity and flow consistency across the GTM tech ecosystem
- Troubleshoot integration issues and work proactively with Business Systems to maintain reliability
- Reporting, Analytics & Funnel Visibility
- Build Salesforce dashboards and reporting structures that provide visibility into funnel performance, routing effectiveness, lifecycle progression, and operational KPIs
- Ensure consistent KPI definitions and reporting across Marketing and Sales
- Partner with RevOps to align reporting frameworks and support leadership insights
- Technology Evaluation & Continuous Improvement
- Evaluate new GTM technologies and support business cases for new tools or process improvements
- Partner with Business Systems on technical feasibility, integration considerations, and data governance impacts
- Stay up to date on Salesforce enhancements and GTM operations best practices
- Cross‑Functional Collaboration & Enablement
- Serve as a key connector across Marketing Ops, RevOps, Sales, Business Systems, and Demand Generation
- Provide enablement and support around new processes, workflows, and tools introduced in Salesforce
- Communicate updates, priorities, and system changes with clarity and transparency
- Data Quality, Governance & Enrichment
- Maintain and improve Marketing's data quality across Salesforce and integrated MarTech platforms
- Own enrichment workflows (e.g., Cognism, SeamlessAI, 6sense, and other data providers), ensuring accurate firmographic and contact‑level data flows into Marketing systems
- Monitor sync health, troubleshoot discrepancies, and partner with Biz Systems on structural changes when required
- Ensure enrichment logic, field mapping, and permissions adhere to enterprise data governance and Biz Systems deployment guidelines
Skills We're Looking For
- Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows)
- Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes
- Experience with CRM migrations and consolidations, including Salesforce
- Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs
- Hands‑on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools
- Ability to scope, gather requirements, manage a backlog, and prioritise with cross‑functional stakeholders
- Strong technical problem solving skills and a structured, documentation first mindset
- Ability to communicate technical concepts clearly to non‑technical partners
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process. To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers. Unleash your potential and be part of our mission to power safe and rewarding digital lives.
Go-To-Market Engineer - Marketing Operations (4020) in Chester employer: GBG Plc
At GBG, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Go-To-Market Engineer in Marketing Operations, you will benefit from continuous professional development opportunities, a collaborative environment, and the chance to make a significant impact on our mission of enabling safe digital lives. Located in a vibrant area, our office offers a supportive atmosphere where innovation is encouraged, and your contributions are valued.
StudySmarter Expert Advice🤫
We think this is how you could land Go-To-Market Engineer - Marketing Operations (4020) in Chester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GBG Plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GBG Plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GBG Plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GBG Plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Go-To-Market Engineer - Marketing Operations (4020) in Chester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GBG Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GBG Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about GBG Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GBG Plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GBG Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GBG Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
