Senior Brand Manager in Bracknell

Overview

At Sandoz, our purpose is pioneering access for patients.

We are a global leader and provider of sustainable biosimilar and generic medicines, continuously evolving to deliver value for patients and healthcare systems.

The Senior Brand Manager will lead marketing activities across multiple therapy areas to enable potential NHS savings, with full ownership of the brand strategy and strong cross-functional collaboration.

Responsibilities

• Own the development and delivery of brand strategy and long-term growth plans, maximizing brand value throughout the product lifecycle and ensuring alignment with business objectives.
• Lead cross-functional brand teams to develop, prioritise and execute strategic and tactical plans to deliver agreed objectives and commercial outcomes.
• Drive brand performance, market share growth and customer engagement through effective promotional campaigns, omnichannel activities, events and customer-focused initiatives.
• Generate and apply customer, market and competitor insights to identify growth opportunities, strengthen brand positioning and inform strategic decision-making.
• Own brand budgets, forecasting and resource allocation, ensuring effective investment decisions, financial discipline and optimization of marketing ROI.
• Lead demand planning and forecasting activities, including annual brand plans, sales forecasts and ongoing performance reviews.
• Establish and monitor key performance indicators, track business results, and provide regular insights and recommendations to stakeholders to drive continuous improvement.
• Build and influence strong relationships with internal and external stakeholders, including customers, to drive alignment, collaboration and achievement of brand objectives.
• Support the development of marketing capability by coaching less experienced marketers and promoting best practice and consistent ways of working across the marketing team.
• Ensure full compliance with company policies, industry regulations and reporting requirements, including timely reporting of technical complaints, adverse events and special case scenarios.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field and/or MBA or advanced qualification in Marketing, Business, or Life Sciences.
• Proven experience in Brand Management, Product Management, or Pharmaceutical Marketing.
• Strong ability to develop and execute brand strategies, promotional campaigns, and tactical marketing plans.
• Experience managing cross-functional teams and collaborating with stakeholders across functions.
• Ability to analyze market trends, customer insights, and competitive landscapes to drive business decisions.
• Strong understanding of omnichannel customer engagement and digital marketing approaches.
• Experience managing marketing budgets, forecasting, expenditure tracking, and measuring ROI.
• Excellent project management, organizational, and prioritization skills; strong analytical abilities.
• Effective communication, presentation, and stakeholder management skills.
• Knowledge of pharmaceutical industry regulations, compliance requirements, and promotional codes of conduct.
• Experience preparing and presenting materials for cross-functional or brand team meetings.
• High level of accountability, attention to detail, and commitment to compliance.
• Experience within a multinational pharmaceutical or healthcare organization; experience launching brands or products in specialty or generic pharmaceutical markets; experience working within Endocrinology and/or Growth Hormone therapeutic areas.

Benefits

• Competitive salary
• Annual bonus
• Pension scheme
• Health insurance
• 24 days annual leave
• Flexible working arrangements
• Employee recognition scheme
• Learning and development opportunities

Why Sandoz?

Sandoz is the global leader in biosimilar and generic medicines, delivering accessible, affordable medicines worldwide.

We are committed to diversity, inclusion and a collaborative culture that supports personal growth.

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