At a Glance
- Tasks: Drive marketing strategies and campaigns for exciting products and offers.
- Company: Dynamic company fostering innovation and collaboration.
- Benefits: Competitive salary, growth opportunities, and a culture of respect and challenge.
- Other info: Fast-paced environment with opportunities to develop your career.
- Why this job: Make an impact in marketing while working on diverse projects.
- Qualifications: Degree qualified with proven marketing experience and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
Responsibilities
- Define, communicate and implement the correct segment / offer / product strategy to deliver a successful go‑to‑market for new and existing offers, through research of local segments and their collaborators, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation/localisation of tailored value propositions, campaigns and sales tools.
- Report on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well‑planned and implemented strategy and planning, and management of allocated budget for the segments owned.
- Manage local product / offer / solution within owned segments through their lifecycle (from launch to end of life) by working closely with key partners both locally and globally, maximising performance.
- Increase market share across agreed segment products / offers / solutions highlighted as part of the business strategy.
- Meet the required level of knowledge of segments / products / offers and solutions through external research.
- Use product‑management skills to improve efficiencies, increase margin, etc. outside of promotional activities, utilising all of the 7Ps.
- Own communications for the segment including content creation, social media campaign development, pay‑per‑click campaigns, website and SEO optimisation.
- Maintain and develop relationships with targeted trade associations and trade media to effectively cascade segment propositions to a wider target audience and leverage their industry research, knowledge and connections.
Qualifications
- Degree qualified.
- CIM qualification.
- Proven experience in a marketing role within a large corporate environment.
- Planning and execution of multiple omnichannel campaigns.
- Strategic problem solver with a solid business understanding and commercial approach to marketing activities.
- Budget management, reporting and measurement of campaigns and activities.
- Demonstrable marketing analytical skills to correlate results, objectives and inputs.
- Strong written, communication, presentation, training and negotiation skills.
- Expert in stakeholder management.
- Able to work at pace under pressure on multiple projects.
- IT literate – CRM, Adobe Illustrator, Canva, Google Advertising, social media campaign manager.
Benefits
We offer a competitive salary and benefits package, a culture of respect, challenge and innovation – with excellent opportunities for growth and development.
Marketing Specialist in Crewe employer: GB03 Air Products PLC
As a Marketing Specialist at our company, you will thrive in a dynamic environment that champions innovation and collaboration. We offer a competitive salary and a comprehensive benefits package, alongside a culture that prioritises respect and personal growth, ensuring you have the tools and opportunities to excel in your career. Join us in a location that fosters creativity and strategic thinking, where your contributions directly impact our market presence and success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist in Crewe
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field. Attend industry events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use real data to showcase your impact and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its market strategies. Be ready to discuss how you can contribute to their goals, especially in terms of segment management and campaign execution. Tailor your answers to reflect their needs!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented marketing specialists like you. Plus, it’s a great way to ensure your application gets seen by the right people!
We think you need these skills to ace Marketing Specialist in Crewe
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Marketing Specialist role. Highlight your experience with omnichannel campaigns and budget management, as these are key for us. Use specific examples that showcase your skills in strategic problem-solving and stakeholder management.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about marketing and how your background aligns with our needs. Be sure to mention your CIM qualification and any relevant experience in a corporate environment to grab our attention.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used marketing analytics to measure campaign success and improve strategies. This will demonstrate your ability to correlate results with objectives, which is crucial for the role.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at GB03 Air Products PLC
✨Know Your Market
Before the interview, dive deep into understanding the market segments relevant to the role. Research local trends, competitors, and potential collaborators. This will not only show your enthusiasm but also demonstrate your strategic thinking skills.
✨Showcase Your Campaign Successes
Be ready to discuss specific omnichannel campaigns you've planned and executed. Highlight the strategies you used, the results achieved, and how you measured success. Use metrics to back up your claims – numbers speak volumes!
✨Master the 7Ps
Brush up on the 7Ps of marketing (Product, Price, Place, Promotion, People, Process, Physical evidence). Be prepared to discuss how you've applied these principles in your previous roles to improve efficiencies and increase margins.
✨Engage with Stakeholders
Prepare examples of how you've effectively managed relationships with stakeholders in the past. Discuss your communication strategies and how you’ve leveraged these relationships to cascade propositions or gather insights for your campaigns.
