At a Glance
- Tasks: Drive impactful marketing initiatives and collaborate with diverse teams to create engaging campaigns.
- Company: Join Marsh, a global leader in risk and reinsurance, based in vibrant London.
- Benefits: Enjoy professional development, flexible hybrid work, and a supportive, inclusive culture.
- Why this job: Make a real impact in a dynamic environment while building your marketing expertise.
- Qualifications: Experience in marketing within financial services and strong communication skills are essential.
- Other info: Great career growth opportunities await in a collaborative and innovative setting.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a talented individual to join our Global Marketing team at Marsh. This role will be based in London. This is a hybrid role that has a requirement of working at least three days a week in the office. The Marketing Manager for Guy Carpenter UK and Europe will play a key role in supporting the Regional Senior Marketing Manager in driving impactful marketing initiatives across the region. This position is responsible for assisting in the development and execution of marketing campaigns, crafting clear positioning and messaging, producing collateral materials, and establishing and monitoring KPIs.
The role involves close collaboration within the Guy Carpenter marketing team and across the broader Marketing and Communications Centers of Excellence (COEs) to ensure a cohesive and integrated approach to campaign creation and launch. Additionally, the Marketing Manager will partner with sales, broking, and product teams as needed to align marketing efforts with business objectives.
We will count on you to:
- Partner with Guy Carpenter Subject Matter Experts and the global content team to support the development of thought leadership strategies and help create messaging and marketing assets, including email campaigns tailored to regional and local client needs.
- Collaborate with business stakeholders to understand their priorities and client needs, assisting in the design and execution of fit-for-purpose marketing campaigns that align with the overall marketing strategy and support regional deployment where applicable.
- Contribute to building compelling marketing propositions and plans that effectively position the business in key market segments and countries.
- Work closely with the Digital Marketing COE to leverage digital marketing tools and channels to enhance client and prospect engagement, support campaign activation, and improve user experience across digital platforms.
- Foster collaboration within the marketing and communications teams to share best practices, ensure integrated campaign delivery, and maintain consistency across practice areas.
- Engage with internal stakeholders, including sales teams, to support campaign advocacy, generate engagement, and align marketing activities with Go-to-Market strategies, sales materials, and Request for Proposal language.
- Assist in monitoring campaign progress and budget adherence, ensuring approvals for marketing spend are secured as required.
- Ensure all marketing activities comply with company policies, industry best practices, and relevant legal and regulatory requirements.
- Stay informed about the wider marketplace to identify opportunities for timely marketing and PR initiatives.
- Support the creation and updating of value propositions, product collateral, and marketing materials.
- Collaborate with the marketing team to develop and execute activation plans for content and products based on themes, target audiences, and business priorities.
What you need to have:
- Significant marketing and communications experience within reinsurance, insurance, or financial services.
- Solid experience across multiple marketing disciplines and delivery channels, with a strong understanding of digital marketing, analytics, and measuring ROI to support commercial objectives.
- Experience contributing to B2B brand building initiatives.
- Experience managing marketing programs across different lines of business in a coordinated manner.
- Strong verbal and written communication skills, with the ability to influence and collaborate effectively with stakeholders at various levels.
- Effective relationship-building and stakeholder management skills.
- Good project management skills, with the ability to prioritize and manage multiple tasks efficiently.
- Team-oriented and motivated self-starter with a proven ability to collaborate within and across teams.
- Adaptable and open to change and innovation, balanced with attention to detail and organized thinking.
What makes you stand out?
- Experience working in a large, complex, and matrixed environment, collaborating with diverse stakeholders to support the development and execution of marketing and communications strategies and campaigns.
- Proven ability to contribute to impactful campaigns in dynamic, regulated, and technology-driven settings.
- Hands-on experience with marketing technologies, including marketing automation, data analytics, and customer journey mapping tools.
- Familiarity with digital marketing platforms such as Salesforce Marketing Cloud, Adobe Experience Manager (AEM), and social media channels.
- Client-focused mindset with the ability to help translate internal propositions into clear, value-driven campaigns.
- Strong written, verbal, and visual communication skills, capable of addressing both technical and non-technical audiences.
- Ability to understand and communicate complex business, legal, and technical concepts in an accessible way.
- Demonstrated capability to build trusted relationships and collaborate effectively with senior stakeholders and cross-functional teams.
Why join our team:
- We help you be your best through professional development opportunities, interesting work and supportive leaders.
- We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
- Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.
Marketing Manager, Uk And Emea, Guy Carpenter in England employer: GB010 Marsh Corporate Services
Contact Detail:
GB010 Marsh Corporate Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Uk And Emea, Guy Carpenter in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on LinkedIn. The more people know you’re looking for a Marketing Manager role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in digital marketing and campaign execution. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your value proposition and how you can contribute to their marketing initiatives. Keep it concise and impactful—think of it as your personal marketing campaign.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Marketing Manager, Uk And Emea, Guy Carpenter in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your relevant experience in marketing, especially within reinsurance or financial services, and show how it aligns with what we’re looking for.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that showcase your ability to manage campaigns, collaborate with teams, and drive results. We want to see how you can make an impact!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon unless it’s relevant. We appreciate a well-structured application that’s easy to read and understand.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at GB010 Marsh Corporate Services
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially in the reinsurance and financial services sectors. Be ready to discuss specific campaigns you've worked on and how they align with business objectives. This will show that you understand the industry and can contribute effectively.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated with stakeholders in the past. Highlight your relationship-building skills and how you've managed to align marketing efforts with sales and product teams.
✨Demonstrate Digital Savvy
Familiarise yourself with digital marketing tools and platforms mentioned in the job description, like Salesforce Marketing Cloud and Adobe Experience Manager. Be ready to discuss how you've used these technologies to enhance client engagement and measure campaign success.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific marketing challenges or scenarios. Think about how you would design a marketing campaign based on client needs or how you would monitor campaign progress. This will help demonstrate your project management skills and strategic thinking.