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- Tasks: Sell advertising and sponsorships to local businesses while building strong client relationships.
- Company: Join a dynamic radio team focused on helping businesses grow through innovative marketing solutions.
- Benefits: Enjoy a competitive salary, commission, car allowance, and a creative work environment.
- Why this job: Be part of exciting campaigns and make a real impact in the local business community.
- Qualifications: 1-2 years in media sales or B2B direct sales; excellent communication and relationship-building skills required.
- Other info: Stay ahead of market trends and collaborate with creative teams for effective campaign execution.
The predicted salary is between 30000 - 42000 £ per year.
We are looking for an energetic, results-driven Radio Direct Sales Executive to join our commercial team. In this role, you will be responsible for selling advertising and sponsorship opportunities directly to local businesses. You will play a key role in generating revenue by developing strong client relationships and creating tailored marketing solutions that help businesses grow through the power of radio.
Key Responsibilities:
- Prospect and develop new direct advertising clients through cold calling, networking, and face-to-face meetings.
- Maintain and grow relationships with existing direct clients to ensure repeat business and long-term revenue growth.
- Identify client needs and craft customized advertising solutions using on-air, digital, and promotional opportunities.
- Prepare and deliver compelling sales presentations and proposals.
- Meet and exceed monthly and quarterly sales targets.
- Work closely with creative and production teams to ensure campaigns are executed effectively and on time.
- Maintain accurate records of sales activity in internal CRM systems.
- Stay up to date with market trends, competitive media, and industry insights to effectively position our brand.
Qualifications & Skills:
- Proven experience in media sales, radio advertising, or B2B direct sales (minimum 1–2 years preferred).
- Excellent communication, negotiation, and presentation skills.
- Ability to build rapport and maintain strong relationships with a wide range of clients.
- Self-starter with a results-driven attitude and the ability to work independently.
- Strong organizational and time management skills.
- Knowledge of local business landscape and marketing trends.
- Proficiency in MS Office.
What We Offer:
- Competitive base salary plus commission.
- Car allowance or company vehicle (depending on location).
- Access to a dynamic and creative work environment.
- Opportunities to work on exciting campaigns with recognizable brands.
Radio Direct Sales Executive employer: Gb News
Contact Detail:
Gb News Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Radio Direct Sales Executive
✨Tip Number 1
Familiarise yourself with the local business landscape. Understanding the needs and challenges of businesses in your area will help you tailor your sales pitches effectively, making you a more attractive candidate for the Radio Direct Sales Executive role.
✨Tip Number 2
Network within the radio and advertising industry. Attend local events or join relevant online groups to connect with professionals who can provide insights and potentially refer you to opportunities at StudySmarter.
✨Tip Number 3
Practice your sales presentation skills. Since this role involves delivering compelling proposals, honing your ability to present ideas clearly and persuasively will set you apart from other candidates.
✨Tip Number 4
Stay updated on market trends and competitive media. Being knowledgeable about the latest developments in radio advertising will demonstrate your commitment to the industry and your readiness to contribute to our team.
We think you need these skills to ace Radio Direct Sales Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media sales, particularly in radio advertising or B2B direct sales. Use specific examples to demonstrate your success in generating revenue and building client relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for radio and your understanding of the local business landscape. Mention how your skills align with the responsibilities of the Radio Direct Sales Executive role and provide examples of how you've successfully met sales targets in the past.
Showcase Communication Skills: Since excellent communication is key for this role, ensure your application reflects your ability to convey ideas clearly. Use concise language and a professional tone, and consider including a brief example of a successful sales presentation you’ve delivered.
Highlight Relevant Achievements: In your application, include quantifiable achievements that demonstrate your results-driven attitude. For instance, mention any sales targets you've exceeded or successful campaigns you've been part of, as this will help you stand out to the hiring team.
How to prepare for a job interview at Gb News
✨Know Your Market
Before the interview, research the local business landscape and current advertising trends. Being able to discuss specific businesses and how radio advertising can benefit them will show your understanding of the role and impress the interviewers.
✨Prepare Your Sales Pitch
Craft a compelling sales presentation that showcases your ability to create tailored marketing solutions. Practice delivering this pitch confidently, as it will demonstrate your communication skills and your readiness to engage with potential clients.
✨Showcase Relationship-Building Skills
Be ready to discuss examples of how you've successfully built and maintained client relationships in the past. Highlight your negotiation skills and how you’ve turned prospects into long-term clients, as this is crucial for the role.
✨Demonstrate Results-Driven Attitude
Prepare to share specific examples of how you've met or exceeded sales targets in previous roles. This will illustrate your results-driven mindset and your ability to thrive in a competitive sales environment.
