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- Tasks: Join our programmatic team to optimise revenue and manage digital advertising campaigns.
- Company: GB News, the fastest growing news channel in the UK, embracing innovative tech.
- Benefits: Significant career growth potential and exposure to diverse digital projects.
- Other info: Collaborative environment with opportunities to work across multiple teams.
- Why this job: Be a trailblazer in the news industry and make an impact with cutting-edge programmatic technology.
- Qualifications: 1-2 years in digital advertising, strong analytical skills, and a proactive mindset.
The predicted salary is between 30000 - 40000 £ per year.
Location: London
Department: Programmatic
Reports to: Executive Director, Programmatic
About GB News
GB News launched in the UK in September 2021, with its mission of being the UK’s number one news channel by 2028. Making great strides towards their mission, GB News is the fastest growing news channel in the UK across television, radio and online. GB News is passionate about delivering news and debate across media platforms and does so by embracing technologies and striving to be the market leader in their approach to news delivery to their followers. As a start‑up company operating in a well‑established sector, facing changing customer needs, GB News’ standard operating model is very much challenging the news industry standards.
About the Role
We are looking for a proactive, analytical individual with a passion for programmatic tech to join our programmatic team. This role offers significant career growth potential by providing a unique opportunity to work for a broadcaster with full digital footprint across TV, Non-linear TV, Websites and Apps. The position offers broad exposure to multiple projects across all digital disciplines, making it ideal for someone eager to grow and diversify their skill set.
Key Responsibilities
- Revenue and Yield Optimisation
- Monitor daily programmatic revenue performance across all GB News platforms
- Maximise performance of existing partners through yield optimisation initiatives including floor price optimisations
- Build and maintain dashboards to automate reporting and ensure daily updates
- Build strong, collaborative relationships with our key partners through weekly/monthly meetings
- Assist end to end campaign set ups, management and optimisation of Direct, PG, PMP and PD deals across DSPs and SSPs
- Create, modify and audit placements across all SSP and DSP partners
- Manage internal technical processes such as ads.txt updates, Inventory mapping and creation of ad units and placements
- Coordinate with wider stakeholders to ensure smooth delivery of projects
- Support inventory forecasting, QBR and other day to day Operational tasks
- Work closely with Product, Tech, Data, Membership, Commercial and other internal teams to deliver programmatic strategies
- Support Pre-sales requests to help secure programmatic and direct advertising deals
- Contribute to internal documentation, best practices and process improvements
Skills and Experience
- 1–2 years of experience in digital advertising, preferably in programmatic, ad operations, or yield management
- Foundational understanding of the programmatic ecosystem (SSPs, DSPs, exchanges, data partners)
- Strong analytical skills and confidence working with data
- Proactive problem solver with excellent attention to detail
- Ability to manage multiple tasks and stakeholders in a fast‑paced environment
- Previous experience in CTV/FAST programmatic or Ad Operations is a bonus
- Familiarity with GAM, SSP dashboards and other monetization platforms
Programmatic Executive London employer: Gb News
Contact Detail:
Gb News Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Executive London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in programmatic advertising. This is a great way to demonstrate your expertise and passion for the field, making you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by researching GB News and its programmatic strategies. Understand their mission and how you can contribute to their growth. Tailor your answers to show how your skills align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the GB News team. Let’s get you that dream job!
We think you need these skills to ace Programmatic Executive London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Programmatic Executive role. Highlight your experience in digital advertising and any specific skills related to programmatic tech. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for programmatic technology and why you want to join GB News. We love seeing enthusiasm, so let your personality come through!
Show Off Your Analytical Skills: Since this role involves a lot of data, make sure to showcase your analytical skills in your application. Mention any relevant tools or experiences that demonstrate your ability to work with data effectively. We’re all about those insights!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen on joining our team at GB News. We can’t wait to hear from you!
How to prepare for a job interview at Gb News
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of the programmatic ecosystem. Understand how SSPs, DSPs, and exchanges work together. Be ready to discuss your experience with these platforms and how you've used them in past roles.
✨Show Off Your Analytical Skills
Since this role requires strong analytical skills, prepare to showcase your ability to work with data. Bring examples of how you've used data to optimise revenue or improve campaign performance. Don't shy away from discussing specific metrics you've tracked.
✨Be Proactive and Problem-Solving
GB News is looking for someone who can tackle challenges head-on. Think of a time when you faced a problem in a previous job and how you solved it. Highlight your proactive approach and attention to detail during the interview.
✨Collaborate Like a Pro
This role involves working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've successfully worked with different departments to achieve common goals.