Programmatic Executive
Programmatic Executive

Programmatic Executive

Full-Time 30000 - 40000 £ / year (est.) No home office possible
Gb News

At a Glance

  • Tasks: Join our programmatic team to optimise revenue and manage digital advertising campaigns.
  • Company: Dynamic broadcaster with a full digital footprint across various platforms.
  • Benefits: Significant career growth, collaborative environment, and exposure to diverse projects.
  • Other info: Opportunity to work with cross-functional teams and enhance your professional journey.
  • Why this job: Perfect for those passionate about programmatic tech and eager to expand their skill set.
  • Qualifications: 1-2 years in digital advertising, strong analytical skills, and a proactive mindset.

The predicted salary is between 30000 - 40000 £ per year.

We are looking for a proactive, analytical individual with a passion for programmatic tech to join our programmatic team. This role offers significant career growth potential by providing a unique opportunity to work for a broadcaster with a full digital footprint across TV, Non‑linear TV, websites and apps. The position offers broad exposure to multiple projects across all digital disciplines, making it ideal for someone eager to grow and diversify their skill set.

Revenue and Yield Optimisation

  • Monitor daily programmatic revenue performance across all GB News platforms
  • Maximise performance of existing partners through yield optimisation initiatives including floor price optimisations
  • Build and maintain dashboards to automate reporting and ensure daily updates
  • Build strong, collaborative relationships with our key partners through weekly/monthly meetings

Operation and Delivery

  • Assist end‑to‑end campaign set‑ups, management and optimisation of Direct, PG, PMP and PD deals across DSPs and SSPs
  • Create, modify and audit placements across all SSP and DSP partners
  • Manage internal technical processes such as ads.txt updates, inventory mapping and creation of ad units and placements
  • Coordinate with wider stakeholders to ensure smooth delivery of projects
  • Support inventory forecasting, QBR and other day‑to‑day operational tasks

Cross‑functional Collaboration

  • Work closely with Product, Tech, Data, Membership, Commercial and other internal teams to deliver programmatic strategies
  • Support pre‑sales requests to help secure programmatic and direct advertising deals
  • Contribute to internal documentation, best practices and process improvements

Skills and Experience

  • 1–2 years of experience in digital advertising, preferably in programmatic, ad operations, or yield management
  • Foundational understanding of the programmatic ecosystem (SSPs, DSPs, exchanges, data partners)
  • Strong analytical skills and confidence working with data
  • Proactive problem solver with excellent attention to detail
  • Ability to manage multiple tasks and stakeholders in a fast‑paced environment
  • Previous experience in CTV/FAST programmatic or Ad Operations is a bonus
  • Familiarity with GAM, SSP dashboards and other monetization platforms

Programmatic Executive employer: Gb News

Join a dynamic and innovative broadcaster in London, where your role as a Programmatic Executive will not only enhance your analytical skills but also provide ample opportunities for career advancement. Our collaborative work culture fosters creativity and teamwork, allowing you to engage with diverse projects across digital platforms while benefiting from comprehensive training and development programmes tailored to your growth. Experience the unique advantage of working in a vibrant city that is at the forefront of media and technology, making every day an exciting opportunity to learn and excel.
Gb News

Contact Detail:

Gb News Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Programmatic Executive

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that applications alone can't.

✨Tip Number 2

Show off your skills! If you have any relevant projects or case studies, bring them to the table during interviews. Demonstrating your analytical prowess and problem-solving abilities can really set you apart.

✨Tip Number 3

Be proactive! Follow up after interviews with a thank-you note that highlights your enthusiasm for the role. It shows you're genuinely interested and keeps you fresh in their minds.

✨Tip Number 4

Apply through our website! We love seeing candidates who take the initiative to engage directly with us. It shows you're serious about joining our programmatic team and ready to dive into the action.

We think you need these skills to ace Programmatic Executive

Analytical Skills
Attention to Detail
Proactive Problem Solving
Digital Advertising
Programmatic Ecosystem Understanding
Yield Optimisation
Data Management
Campaign Management
Cross-functional Collaboration
GAM Familiarity
SSP and DSP Knowledge
Dashboard Creation
Inventory Forecasting
Ad Operations Experience

Some tips for your application 🫡

Show Your Passion for Programmatic Tech: When writing your application, let your enthusiasm for programmatic technology shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and the impact you can make in our team.

Highlight Relevant Experience: Make sure to showcase any experience you have in digital advertising, especially in programmatic or ad operations. We love seeing how your background aligns with what we do, so don’t hold back on those details!

Be Analytical and Detail-Oriented: Since this role involves a lot of data and performance monitoring, emphasise your analytical skills. Share examples of how you've used data to drive decisions or optimise processes in your previous roles.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!

How to prepare for a job interview at Gb News

✨Know Your Programmatic Stuff

Make sure you brush up on your knowledge of the programmatic ecosystem. Understand how SSPs, DSPs, and exchanges work together. Being able to discuss these concepts confidently will show that you're not just interested in the role but also have a solid foundation to build upon.

✨Show Off Your Analytical Skills

Prepare to demonstrate your analytical abilities during the interview. Bring examples of how you've used data to optimise campaigns or improve performance in previous roles. This could be through dashboards you've built or reports you've generated—anything that highlights your knack for numbers!

✨Be Ready to Collaborate

Since this role involves working with various teams, think of examples where you've successfully collaborated with others. Whether it’s coordinating with tech teams or managing client relationships, showing that you can work well with different stakeholders will be key.

✨Ask Smart Questions

Prepare some insightful questions about the company’s programmatic strategies or their approach to yield optimisation. This not only shows your interest in the role but also gives you a chance to gauge if the company is the right fit for you.

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