At a Glance
- Tasks: Join our programmatic team to optimise revenue and manage digital advertising campaigns.
- Company: Dynamic broadcaster with a full digital footprint across various platforms.
- Benefits: Significant career growth, collaborative environment, and exposure to diverse projects.
- Other info: Opportunity to work with cross-functional teams and enhance your professional journey.
- Why this job: Perfect for those passionate about programmatic tech and eager to expand their skill set.
- Qualifications: 1-2 years in digital advertising, strong analytical skills, and a proactive mindset.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a proactive, analytical individual with a passion for programmatic tech to join our programmatic team. This role offers significant career growth potential by providing a unique opportunity to work for a broadcaster with a full digital footprint across TV, Non‑linear TV, websites and apps. The position offers broad exposure to multiple projects across all digital disciplines, making it ideal for someone eager to grow and diversify their skill set.
Revenue and Yield Optimisation
- Monitor daily programmatic revenue performance across all GB News platforms
- Maximise performance of existing partners through yield optimisation initiatives including floor price optimisations
- Build and maintain dashboards to automate reporting and ensure daily updates
- Build strong, collaborative relationships with our key partners through weekly/monthly meetings
Operation and Delivery
- Assist end‑to‑end campaign set‑ups, management and optimisation of Direct, PG, PMP and PD deals across DSPs and SSPs
- Create, modify and audit placements across all SSP and DSP partners
- Manage internal technical processes such as ads.txt updates, inventory mapping and creation of ad units and placements
- Coordinate with wider stakeholders to ensure smooth delivery of projects
- Support inventory forecasting, QBR and other day‑to‑day operational tasks
Cross‑functional Collaboration
- Work closely with Product, Tech, Data, Membership, Commercial and other internal teams to deliver programmatic strategies
- Support pre‑sales requests to help secure programmatic and direct advertising deals
- Contribute to internal documentation, best practices and process improvements
Skills and Experience
- 1–2 years of experience in digital advertising, preferably in programmatic, ad operations, or yield management
- Foundational understanding of the programmatic ecosystem (SSPs, DSPs, exchanges, data partners)
- Strong analytical skills and confidence working with data
- Proactive problem solver with excellent attention to detail
- Ability to manage multiple tasks and stakeholders in a fast‑paced environment
- Previous experience in CTV/FAST programmatic or Ad Operations is a bonus
- Familiarity with GAM, SSP dashboards and other monetization platforms
Programmatic Executive employer: GB News
At GB News, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a News Editor, you will have the opportunity to lead innovative reporting initiatives while collaborating with a passionate team dedicated to delivering impactful news coverage across the UK. With a commitment to professional development and a supportive environment, GB News is an excellent employer for those looking to make a meaningful contribution in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GB News and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GB News are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GB News on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GB News. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Programmatic Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GB News. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GB News:Show us that you’ve done your homework! In your application, briefly mention what you admire about GB News’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GB News
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GB News will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GB News, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
