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- Tasks: Join our programmatic team to optimise revenue and manage digital advertising campaigns.
- Company: GB News, the fastest growing news channel in the UK, embracing innovation.
- Benefits: Career growth opportunities, exposure to diverse projects, and a dynamic work environment.
- Why this job: Be part of a trailblazing team shaping the future of news delivery.
- Qualifications: 1-2 years in digital advertising with strong analytical skills.
- Other info: Collaborate across teams and enhance your skills in a fast-paced setting.
The predicted salary is between 30000 - 40000 £ per year.
Location: London
Department: Programmatic
Reports to: Executive Director, Programmatic
About GB News
GB News launched in the UK in September 2021, with its mission of being the UK’s number one news channel by 2028. Making great strides towards their mission, GB News is the fastest growing news channel in the UK across television, radio and online. GB News is passionate about delivering news and debate across media platforms and does so by embracing technologies and striving to be the market leader in their approach to news delivery to their followers. As a start‑up company operating in a well‑established sector, facing changing customer needs, GB News’ standard operating model is very much challenging the news industry standards.
About the Role
We are looking for a proactive, analytical individual with a passion for programmatic tech to join our programmatic team. This role offers significant career growth potential by providing a unique opportunity to work for a broadcaster with full digital footprint across TV, Non-linear TV, Websites and Apps. The position offers broad exposure to multiple projects across all digital disciplines, making it ideal for someone eager to grow and diversify their skill set.
Key Responsibilities
- Revenue and Yield Optimisation
- Monitor daily programmatic revenue performance across all GB News platforms
- Maximise performance of existing partners through yield optimisation initiatives including floor price optimisations
- Build and maintain dashboards to automate reporting and ensure daily updates
- Build strong, collaborative relationships with our key partners through weekly/monthly meetings
- Assist end to end campaign set ups, management and optimisation of Direct, PG, PMP and PD deals across DSPs and SSPs
- Create, modify and audit placements across all SSP and DSP partners
- Manage internal technical processes such as ads.txt updates, Inventory mapping and creation of ad units and placements
- Coordinate with wider stakeholders to ensure smooth delivery of projects
- Support inventory forecasting, QBR and other day to day Operational tasks
- Work closely with Product, Tech, Data, Membership, Commercial and other internal teams to deliver programmatic strategies
- Support Pre-sales requests to help secure programmatic and direct advertising deals
- Contribute to internal documentation, best practices and process improvements
Skills and Experience
- 1–2 years of experience in digital advertising, preferably in programmatic, ad operations, or yield management
- Foundational understanding of the programmatic ecosystem (SSPs, DSPs, exchanges, data partners)
- Strong analytical skills and confidence working with data
- Proactive problem solver with excellent attention to detail
- Ability to manage multiple tasks and stakeholders in a fast‑paced environment
- Previous experience in CTV/FAST programmatic or Ad Operations is a bonus
- Familiarity with GAM, SSP dashboards and other monetization platforms
Programmatic Executive London employer: Gb News
Contact Detail:
Gb News Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Executive London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in programmatic advertising. This is a great way to demonstrate your expertise and passion for the field, making you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by researching GB News and their approach to programmatic tech. Be ready to discuss how your skills can help them achieve their mission. Tailor your responses to show you’re not just another candidate, but the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the GB News family and contributing to their exciting journey.
We think you need these skills to ace Programmatic Executive London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Programmatic Executive role. Highlight your experience in digital advertising and any specific skills related to programmatic tech. We want to see how you fit into our mission at GB News!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for programmatic technology and how you can contribute to our team. Keep it engaging and relevant to the job description, so we know you're genuinely interested.
Show Off Your Analytical Skills: Since this role requires strong analytical skills, don’t shy away from showcasing your data-driven achievements. Whether it's optimising revenue or managing campaigns, let us know how you've used data to make an impact in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Gb News
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of the programmatic ecosystem. Understand how SSPs, DSPs, and exchanges work together. Being able to discuss these concepts confidently will show that you're not just interested in the role but also have a solid foundation in the field.
✨Show Off Your Analytical Skills
Since this role requires strong analytical skills, be prepared to discuss how you've used data in previous roles. Bring examples of how you've optimised revenue or improved performance through data analysis. This will demonstrate your ability to contribute to revenue and yield optimisation at GB News.
✨Prepare for Collaboration Questions
This position involves working closely with various teams. Think about times when you've successfully collaborated with others, especially in fast-paced environments. Be ready to share specific examples that highlight your teamwork and communication skills.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the company’s future plans in programmatic advertising or how they measure success in their campaigns. This shows your genuine interest in the role and helps you understand if it's the right fit for you.