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For Companies At a Glance
- Tasks: Lead audience insights to enhance viewer engagement and drive strategic decisions.
- Company: GB News is a dynamic media company focused on original journalism and bold opinions.
- Benefits: Enjoy a fast-paced environment with opportunities for growth and collaboration across teams.
- Why this job: Join a mission-driven team shaping the future of news in Britain.
- Qualifications: 8+ years in data strategy or customer insights, with strong analytical skills required.
- Other info: Ideal for those passionate about media and audience engagement.
The predicted salary is between 48000 - 84000 £ per year.
About GB News
GB News is Britain’s News Channel — a fast-growing multi-platform media company built on original journalism, bold opinion, and fearless debate. Broadcasting across television, radio, digital, and social, we reflect the views and values of everyday Britons while delivering independent news that challenges the status quo.
As we accelerate our membership growth and deepen audience engagement, we’re expanding our data and insights capabilities to better understand, serve, and grow our audience community.
Role Overview
We’re looking for a strategic and data-savvy Director of Customer & Audience Insights to lead our understanding of who our users are, what they value, and how we can serve them better.
This is a highly cross-functional leadership role — sitting at the intersection of data science, marketing, product, and editorial . You’ll oversee customer segmentation, behavioral analytics, retention modeling, and strategic research, translating complex data into actionable insight to fuel decision-making across the business.
You’ll work closely with marketing, product, editorial, and senior leadership to guide our audience strategy, drive personalized experiences, and maximize customer lifetime value.
Key Responsibilities
- Lead GB News’ customer and audience insight function, developing a deep understanding of viewer behavior, member value, and user journeys.
- Partner with Data Science and Analytics to design and implement models around segmentation, churn risk, LTV, engagement scoring, and conversion likelihood.
- Guide research and analysis to support marketing, content, and product teams — including audience profiling, cohort behavior, and consumption trends.
- Create and maintain a framework for measuring and understanding the full member lifecycle (from anonymous visitor to loyal subscriber).
- Provide actionable insights to support campaign targeting, funnel optimization, retention, and product feature development.
- Define and deliver reporting frameworks, dashboards, and strategic insight packs for internal stakeholders and executive leadership.
- Partner with marketing to inform experimentation strategies, messaging personalization, and audience growth initiatives.
- Act as a champion for insight-led decision-making across the business.
Qualifications
- 8+ years in data strategy, marketing analytics, customer insights, or a related field, ideally within media, publishing, or a subscription-driven business
- Strong experience with data analytics tools (SQL, Python, R) and BI platforms (e.g., Power BI, Looker, Tableau)
- Proven track record of designing and interpreting segmentation, retention, and LTV models
- Familiarity with audience data from multiple sources (CRM, digital analytics, surveys, social, etc.)
- Experience influencing cross-functional stakeholders and translating data into strategic narratives
- Comfortable operating in a fast-paced, high-growth media or digital environment
- Strong storytelling and communication skills — ability to distill complexity into clarity for non-technical audiences
- Experience managing or mentoring analysts or insight professionals is a plus
Why Join GB News?
- Help shape the next chapter of one of Britain’s fastest-growing news brands
- Partner directly with marketing, editorial, product, and leadership to drive meaningful outcomes
- Tackle real business challenges in a dynamic, mission-driven environment
To Apply:
Please send your CV and a brief note on your interest in the role.
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Director/Manager of Customer & Audience Insights Digital · London employer: Gb News
Contact Detail:
Gb News Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director/Manager of Customer & Audience Insights Digital · London
✨Tip Number 1
Familiarise yourself with GB News' audience and content style. Understanding their unique approach to journalism and the values they represent will help you articulate how your insights can enhance their audience engagement strategies.
✨Tip Number 2
Showcase your experience with data analytics tools relevant to the role, such as SQL or Python. Be prepared to discuss specific projects where you've successfully used these tools to derive actionable insights that influenced business decisions.
✨Tip Number 3
Prepare examples of how you've collaborated with cross-functional teams in the past. Highlight your ability to translate complex data into clear narratives that resonate with non-technical stakeholders, as this is crucial for the role.
✨Tip Number 4
Research current trends in audience behaviour within the media landscape. Being able to discuss these trends and how they might impact GB News will demonstrate your strategic thinking and commitment to understanding their audience.
We think you need these skills to ace Director/Manager of Customer & Audience Insights Digital · London
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Director/Manager of Customer & Audience Insights role at GB News. Tailor your application to highlight relevant experience in data strategy and customer insights.
Craft a Compelling CV: Your CV should clearly showcase your 8+ years of experience in data strategy, marketing analytics, or customer insights. Highlight specific achievements related to audience behaviour analysis, retention modelling, and your proficiency with data analytics tools like SQL or Python.
Write a Personalised Cover Note: In your cover note, express your enthusiasm for the role and the company. Mention how your skills align with GB News' mission and how you can contribute to their audience engagement strategies. Be concise but impactful.
Proofread Your Application: Before submitting, carefully proofread your CV and cover note for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a leadership role.
How to prepare for a job interview at Gb News
✨Understand the Company and Its Values
Before your interview, make sure you have a solid grasp of GB News' mission and values. Familiarise yourself with their approach to journalism and how they engage with their audience. This will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Data Savvy
As a Director/Manager of Customer & Audience Insights, you'll need to highlight your experience with data analytics tools and methodologies. Be prepared to discuss specific projects where you've successfully used data to drive insights and decision-making. Use examples that showcase your ability to translate complex data into actionable strategies.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams such as marketing, product, and editorial. Think of examples from your past experiences where you've effectively collaborated across departments. Emphasise your communication skills and how you've influenced stakeholders with your insights.
✨Demonstrate Your Strategic Thinking
The interviewers will be looking for your ability to think strategically about audience engagement and retention. Prepare to discuss how you would approach developing customer segmentation models or improving user journeys. Show them that you can not only analyse data but also use it to inform long-term strategies.
