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For Companies At a Glance
- Tasks: Lead audience insights to enhance viewer engagement and drive strategic decisions.
- Company: GB News is a dynamic media company focused on original journalism and bold opinions.
- Benefits: Enjoy a collaborative environment with opportunities for personal growth and impactful work.
- Why this job: Join a fast-growing brand and influence the future of news in Britain.
- Qualifications: 8+ years in data strategy or marketing analytics, with strong analytical tool experience.
- Other info: Ideal for those passionate about media and audience engagement.
The predicted salary is between 43200 - 72000 £ per year.
About GB News
GB News is Britain’s News Channel — a fast-growing multi-platform media company built on original journalism, bold opinion, and fearless debate. Broadcasting across television, radio, digital, and social, we reflect the views and values of everyday Britons while delivering independent news that challenges the status quo.
As we accelerate our membership growth and deepen audience engagement, we’re expanding our data and insights capabilities to better understand, serve, and grow our audience community.
Role Overview
We’re looking for a strategic and data-savvy Director of Customer & Audience Insights to lead our understanding of who our users are, what they value, and how we can serve them better.
This is a highly cross-functional leadership role — sitting at the intersection of data science, marketing, product, and editorial . You’ll oversee customer segmentation, behavioural analytics, retention modelling, and strategic research, translating complex data into actionable insight to fuel decision-making across the business.
You’ll work closely with marketing, product, editorial, and senior leadership to guide our audience strategy, drive personalized experiences, and maximize customer lifetime value.
Key Responsibilities
- Lead GB News’ customer and audience insight function, developing a deep understanding of viewer behaviour, member value, and user journeys.
- Partner with Data Science and Analytics to design and implement models around segmentation, churn risk, LTV, engagement scoring, and conversion likelihood.
- Guide research and analysis to support marketing, content, and product teams — including audience profiling, cohort behaviour, and consumption trends.
- Create and maintain a framework for measuring and understanding the full member lifecycle (from anonymous visitor to loyal subscriber).
- Provide actionable insights to support campaign targeting, funnel optimization, retention, and product feature development.
- Define and deliver reporting frameworks, dashboards, and strategic insight packs for internal stakeholders and executive leadership.
- Partner with marketing to inform experimentation strategies, messaging personalization, and audience growth initiatives.
- Act as a champion for insight-led decision-making across the business.
Qualifications
- 8+ years in data strategy, marketing analytics, customer insights, or a related field, ideally within media, publishing, or a subscription-driven business
- Strong experience with data analytics tools (SQL, Python, R) and BI platforms (e.g., Power BI, Looker, Tableau)
- Proven track record of designing and interpreting segmentation, retention, and LTV models
- Familiarity with audience data from multiple sources (CRM, digital analytics, surveys, social, etc.)
- Experience influencing cross-functional stakeholders and translating data into strategic narratives
- Comfortable operating in a fast-paced, high-growth media or digital environment
- Strong storytelling and communication skills — ability to distil complexity into clarity for non-technical audiences
- Experience managing or mentoring analysts or insight professionals is a plus
Why Join GB News?
- Help shape the next chapter of one of Britain’s fastest-growing news brands
- Partner directly with marketing, editorial, product, and leadership to drive meaningful outcomes
- Tackle real business challenges in a dynamic, mission-driven environment
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Director/Manager of Customer & Audience Insights Brand Marketing & Communities · London employer: Gb News
Contact Detail:
Gb News Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director/Manager of Customer & Audience Insights Brand Marketing & Communities · London
✨Tip Number 1
Familiarise yourself with GB News' audience and their values. Understanding the channel's mission and how it resonates with viewers will help you articulate your insights and strategies effectively during discussions.
✨Tip Number 2
Brush up on your data analytics skills, particularly in SQL, Python, or R. Being able to demonstrate your proficiency with these tools will show that you're ready to dive into the data-driven aspects of the role.
✨Tip Number 3
Prepare to discuss your experience with customer segmentation and retention models. Be ready to share specific examples of how your insights have influenced marketing strategies or improved customer engagement in previous roles.
✨Tip Number 4
Network with professionals in the media and publishing sectors. Engaging with industry peers can provide valuable insights and connections that may enhance your application and understanding of the role.
We think you need these skills to ace Director/Manager of Customer & Audience Insights Brand Marketing & Communities · London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data strategy, marketing analytics, and customer insights. Emphasise your familiarity with data analytics tools and your ability to translate complex data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for media and how your skills align with GB News' mission. Discuss specific examples of how you've influenced cross-functional teams and driven audience engagement through data-driven strategies.
Showcase Your Analytical Skills: Provide concrete examples of your experience with segmentation, retention modelling, and LTV analysis. Highlight any projects where you successfully used data to inform marketing or product decisions.
Prepare for the Interview: Be ready to discuss your approach to audience insights and how you would tackle the challenges outlined in the job description. Think about how you can demonstrate your storytelling abilities and your experience in a fast-paced environment.
How to prepare for a job interview at Gb News
✨Understand the Company and Its Values
Before your interview, make sure you have a solid grasp of GB News' mission and values. Familiarise yourself with their approach to journalism and how they engage with their audience. This will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Data Savvy
As a Director/Manager of Customer & Audience Insights, you'll need to highlight your experience with data analytics tools and methodologies. Be prepared to discuss specific projects where you've successfully used data to drive insights and decision-making. Use examples that showcase your ability to translate complex data into actionable strategies.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams, including marketing, product, and editorial. Think of examples from your past experiences where you've effectively collaborated across departments. Emphasise your communication skills and how you've influenced stakeholders with your insights.
✨Demonstrate Your Strategic Thinking
The position involves guiding audience strategy and driving personalised experiences. Be ready to discuss your approach to developing customer segmentation and retention models. Share your thought process on how you would tackle challenges related to audience engagement and growth at GB News.
