At a Glance
- Tasks: Design and optimise GTM systems, workflows, and reporting within Salesforce.
- Company: Join a dynamic team at the forefront of marketing operations.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data integrity and continuous improvement.
- Why this job: Be a key player in shaping innovative go-to-market strategies and processes.
- Qualifications: Experience with Salesforce, CRM migrations, and strong problem-solving skills required.
The predicted salary is between 50000 - 65000 £ per year.
Requirements
- Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows)
- Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes
- Experience with CRM migrations and consolidations, including Salesforce
- Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs
- Hands-on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools
- Ability to scope, gather requirements, manage a backlog, and prioritise with cross-functional stakeholders
- Strong technical problem-solving skills and a structured, documentation-first mindset
- Ability to communicate technical concepts clearly to non-technical partners
What the job involves
- The GTM Ops Engineer is a hands-on architect and technical operator within Marketing Operations, responsible for the design and integrity of the systems that power our go-to-market engine.
- This role partners across Marketing, RevOps, and Business Systems to build, maintain, and optimise GTM processes, workflows, integrations, and reporting within Salesforce.
- Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes.
- Maintain and evolve the GTM data model (objects, fields, relationships, validation rules).
- Create documentation (data flows, field dictionaries, process maps) to support clarity and cross-functional alignment.
- Translate business requirements into scalable, well-structured Salesforce workflows and automation.
- Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment.
- Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions.
- Identify process gaps, missing requirements, and opportunities to streamline GTM execution.
- Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools.
- Ensure data integrity and flow consistency across the GTM tech ecosystem.
- Troubleshoot integration issues and work proactively with Business Systems to maintain reliability.
- Build Salesforce dashboards and reporting structures that provide visibility into funnel performance, routing effectiveness, lifecycle progression, and operational KPIs.
- Ensure consistent KPI definitions and reporting across Marketing and Sales.
- Partner with RevOps to align reporting frameworks and support leadership insights.
- Evaluate new GTM technologies and support business cases for new tools or process improvements.
- Partner with Business Systems on technical feasibility, integration considerations, and data governance impacts.
- Stay up to date on Salesforce enhancements and GTM operations best practices.
- Serve as a key connector across Marketing Ops, RevOps, Sales, Business Systems, and Demand Generation.
- Provide enablement and support around new processes, workflows, and tools introduced in Salesforce.
- Communicate updates, priorities, and system changes with clarity and transparency.
- Maintain and improve Marketing’s data quality across Salesforce and integrated MarTech platforms.
- Own enrichment workflows (e.g., Cognism, SeamlessAI, 6sense, and other data providers), ensuring accurate firmographic and contact-level data flows into Marketing systems.
- Monitor sync health, troubleshoot discrepancies, and partner with Biz Systems on structural changes when required.
- Ensure enrichment logic, field mapping, and permissions adhere to enterprise data governance and Biz Systems deployment guidelines.
Go-To-Market Engineer (Marketing Operations) employer: GB Group
As a Go-To-Market Engineer at our company, you will thrive in a dynamic and collaborative environment that values innovation and technical expertise. We offer competitive benefits, a strong focus on employee development, and opportunities to work with cutting-edge GTM technologies in a vibrant location. Join us to be part of a culture that encourages growth, creativity, and meaningful contributions to our marketing operations.
StudySmarter Expert Advice🤫
We think this is how you could land Go-To-Market Engineer (Marketing Operations)
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! If you’ve got experience with Salesforce or GTM tools, consider creating a mini-project or case study to demonstrate your expertise. It’s a great way to stand out!
✨Tip Number 3
Prepare for interviews by practising common questions related to Marketing Ops and Salesforce. We recommend doing mock interviews with friends or using online platforms to get comfortable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Go-To-Market Engineer (Marketing Operations)
Some tips for your application 🫡
Show Off Your Salesforce Skills:Make sure to highlight your advanced Salesforce configuration experience in your application. We want to see how you've tackled flows, automation, and dashboards in past roles. Don’t forget to mention any CRM migrations you've been involved in!
Speak Our Language:When writing your application, use the same terminology we do in the job description. This shows us that you understand the role and can communicate effectively with both technical and non-technical partners.
Document Your Achievements:We love a structured approach! Include examples of how you've documented processes, created data flows, or managed backlogs. This will demonstrate your organised mindset and problem-solving skills.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at GB Group
✨Master the Salesforce Basics
Make sure you brush up on your Salesforce configuration skills, especially around flows, automation, and dashboards. Be ready to discuss specific examples of how you've used these features in past roles, as this will show your hands-on experience and technical problem-solving abilities.
✨Know Your GTM Funnel Inside Out
Familiarise yourself with B2B go-to-market funnels and operational KPIs. Prepare to explain how you've partnered with Marketing Ops and RevOps in the past to optimise these processes. This will demonstrate your understanding of the role and how you can contribute to their success.
✨Communicate Like a Pro
Since you'll be translating technical concepts for non-technical partners, practice explaining complex ideas in simple terms. Think of examples where you've successfully communicated with cross-functional teams, as this will highlight your ability to bridge the gap between tech and business.
✨Showcase Your Documentation Skills
Be prepared to discuss your structured, documentation-first mindset. Bring examples of process maps or data flow diagrams you've created in previous roles. This will illustrate your attention to detail and your commitment to clarity and alignment across teams.
