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- Tasks: Shape GAUCHO's brand narrative and lead PR strategy to elevate visibility.
- Company: Join GAUCHO, a vibrant Argentine-inspired dining experience in the UK.
- Benefits: Enjoy 50% off meals, bonuses, training, and 28 paid holidays.
- Why this job: Make an impact in the food and lifestyle industry with your creativity.
- Qualifications: Proven PR experience and a passion for food and media.
- Other info: Dynamic role with opportunities for career growth in a lively environment.
The predicted salary is between 36000 - 60000 £ per year.
At GAUCHO, we bring contemporary, Argentine‑inspired dining to the UK, with exceptional steak, world‑class wines, and warm, attentive service at the heart of every experience. Our restaurants capture the vibrant GAUCHO energy within sophisticated, welcoming settings. With locations across London and the UK, GAUCHO continues to set the standard for unforgettable dining.
As PR & Communications Manager for GAUCHO, you will play a key role in shaping the brand narrative of one of the UK’s leading lifestyle dining brands. Alongside the Group Marketing Director, you will define and lead our PR strategy, craft impactful narratives, and build strong media and influencer relationships to elevate our voice and visibility. Working closely with teams across the business, you will ensure our communications are aligned, distinctive, and reflective of GAUCHO’s future brand positioning and vision. Your work will drive engagement, grow brand awareness, and strengthen the connection between GAUCHO and our guests. This role requires a proactive, strategic communicator with a passion for food, dining culture, and lifestyle brands, as well as an in‑depth understanding of the current media landscape.
Key Responsibilities
- Develop and execute a comprehensive PR and communications strategy to grow brand awareness, effectively position the GAUCHO brand, and support commercial business goals.
- Ensure all communications, internal and external, reflect GAUCHO's brand identity, tone of voice, and positioning.
- Appoint and manage external PR agencies to ensure delivery of high‑quality coverage at a national and local level.
- Identify cultural, industry, and newsworthy trends to proactively leverage brand storytelling/thought leadership.
- Develop and nurture strong relationships with key media and influencers securing high quality press/content and collaborations.
- Manage press events, campaign launches, and individual media visits alongside the Ops Team, ensuring seamless execution, exceptional experiences and maximum coverage value.
- Monitor media coverage, producing regular PR performance reports with insight‑driven recommendations.
- Draft compelling press releases, briefing documents, Q&As, and narrative frameworks for senior spokespeople.
- Oversee the maintenance of PR resources including press kits, bios, photography, and partnership decks.
- Curate guestlists to ensure attendance of high‑value media and influencers.
- Work closely with the marketing team to identify and develop strategic lifestyle partnerships that elevate brand and deliver impactful coverage.
- Work closely with the marketing team throughout the full campaign process, from ideation to delivery.
Benefits & Training
- 50% off your food bill at all GAUCHO restaurants
- Referral and Length of Service Bonuses
- Incentive and reward schemes
- Cycle‑to‑work schemes and discounted gym membership
- Industry Apprenticeship Program Opportunities
- Career Development and Training Programs
- Training provided by the GAUCHO Academy
- 28 paid annual holidays + options to purchase additional days
*Please note this role is based in our Head office in Oxford Circus, London*
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Public Relations and Marketing
Industry: Restaurants
Location: London, England, United Kingdom
Public Relations Communications Manager employer: Gaucho
Contact Detail:
Gaucho Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Communications Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and dining industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to influencers or media contacts. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your passion for food and lifestyle brands! When you get the chance to chat with potential employers or at networking events, share your thoughts on current trends in dining culture. This will not only showcase your knowledge but also your enthusiasm for the role.
✨Tip Number 3
Be proactive! If you see an opportunity to collaborate or pitch a story idea that aligns with GAUCHO’s brand, go for it. Demonstrating initiative can set you apart from other candidates and show that you’re already thinking like a PR Manager.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in GAUCHO. Tailor your application to reflect our brand's voice and values, and make sure to highlight any relevant experience that aligns with the role of PR & Communications Manager.
We think you need these skills to ace Public Relations Communications Manager
Some tips for your application 🫡
Show Your Passion for Food and Dining: When you're writing your application, let your love for food and dining culture shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and what GAUCHO stands for.
Tailor Your Narrative: Make sure to customise your application to reflect how your experience aligns with our brand narrative. Highlight specific examples of your past work in PR and communications that demonstrate your ability to elevate a brand's voice, just like we do at GAUCHO.
Be Strategic and Proactive: In your written application, showcase your strategic thinking and proactive approach. We’re looking for someone who can identify trends and leverage them for storytelling, so don’t hesitate to share your ideas on how you would do this for GAUCHO.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the GAUCHO team!
How to prepare for a job interview at Gaucho
✨Know Your GAUCHO
Before the interview, dive deep into GAUCHO's brand identity and values. Familiarise yourself with their menu, dining experience, and recent PR campaigns. This will not only show your genuine interest but also help you align your answers with their brand narrative.
✨Craft Your Storytelling Skills
As a PR & Communications Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in past roles. Think about specific campaigns that drove engagement or brand awareness, and be ready to discuss the strategies you used.
✨Build Media Relationships
Highlight your experience in building relationships with media and influencers. Be prepared to discuss how you've successfully secured press coverage in the past. If you have any notable contacts or collaborations, mention them to showcase your network.
✨Show Your Strategic Mindset
GAUCHO is looking for a proactive communicator. Be ready to discuss how you would develop and execute a comprehensive PR strategy. Think about current trends in the food and lifestyle sectors and how you could leverage them to elevate GAUCHO's brand visibility.
