Digital Marketing Manager

Digital Marketing Manager

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Overview

At Gaucho, we bring contemporary, Argentine‑inspired dining to the UK, with exceptional steak, world‑class wines, and warm, attentive service at the heart of every experience. Our restaurants capture the vibrant Gaucho energy within sophisticated, welcoming settings, with locations across London and the UK.

Base Pay Range

Direct message the job poster from GAUCHO.

Responsibilities

• Optimize the performance of all digital strategies across owned and paid media/channels – PPC, SEO, CRM, newsletters, and web.
• Provide insight and recommendations on digital performance to inform a robust digital strategy that delivers ROI.
• Enhance and develop seamless guest journeys across all relevant digital marketing touchpoints to ensure optimal guest experience for acquisition and retention.
• Full website management including landing‑page optimisation, UX testing/improvement, content management, SEO strategy, and A/B conversion testing.
• Manage and optimise PPC, paid social, and retargeting campaigns to maximise efficiency and conversion.
• Report on and analyse paid media performance, track results and identify opportunities to improve ROI across all channels.
• Develop and deliver strong SEO strategies including keyword research, competitor analysis, technical audits, and on‑page optimisation.
• Monitor trends and algorithm updates, making proactive adjustments.
• Own CRM and email campaigns: segment databases, automate guest journeys, and optimise communications.

Success Metrics

• Growth in traffic, bookings, engagement, conversions, and average spend per head.
• Regular, data‑driven reporting that improves decision‑making.
• Strong digital presence across all guest‑facing platforms with a focus on seamless UX.

Qualifications

• 4–5 years of experience in performance or digital marketing, preferably within the hospitality/restaurant industry.
• Experience implementing and optimising SEO strategies to support brand visibility and long‑term acquisition.
• Strong understanding and practical experience of the digital landscape, platforms and tools (e.g. GA4, Google Campaign Manager, Meta Ads Manager, SEMrush).
• Experience using Google Tag Manager to implement tags, triggers, and variables, ensuring precise tracking and measurement of marketing activity.
• Experience with CRM systems and email marketing, with skills in segmentation and automation.
• Experience using AI tools/automation platforms.
• Data‑driven/curious mindset with excellent attention to detail.
• Organised, proactive, and comfortable managing multiple projects in a fast‑paced environment.
• Strong analytical and commercial mindset, with the ability to translate data into clear, actionable insights to deliver growth.

Benefits

• 50% off your food bill at all Gaucho restaurants.
• Referral and Length‑of‑Service bonuses.
• Incentive and reward schemes.
• Cycle‑to‑work schemes and discounted gym membership.
• Industry Apprenticeship Program Opportunities.
• Career Development and Training Programme – training provided by Gaucho.
• 28 paid annual holidays + options to purchase additional days.

Additional Information

• Location: Head office, Oxford Circus.
• Start date: January (preferred).
• Seniority level: Mid‑Senior level.
• Employment type: Full‑time.
• Job function: Marketing.
• Industry: Restaurants.