Content & Social Media Manager

At GAUCHO, we bring contemporary, Argentine-inspired dining to the UK, with exceptional steak, world class wines, and warm, attentive service at the heart of every experience. Our restaurants capture the vibrant GAUCHO energy within sophisticated, welcoming settings. With locations across London and the UK, GAUCHO continues to set the standard for unforgettable dining.

The role of Content and Social Media Manager is core to GAUCHO’s brand marketing strategy and a window into the brand. We are looking for a highly creative and strategic individual to lead GAUCHO’s content and organic social presence end to end.

This role is responsible for shaping GAUCHO’s storytelling across social platforms while balancing brand-building with commercial impact. You will define how content is created, shared, and experienced, ensuring it reflects GAUCHO’s elevated positioning and evolving brand direction.

You will work closely with an external consultant/agency, liaising with the wider marketing team, as well as the commercial and operations teams, to deliver a cohesive and impactful content, community and social strategy.

• Own and manage GAUCHO’s content and organic social media presence end to end across all key platforms.
• Deliver the overarching social media strategy with support from an external consultant/agency.
• Develop and implement best-in-class content aligned with GAUCHO’s brand direction and business objectives.
• Generate original content and social media ideas, leading execution from concept to delivery, including briefing and managing creative partners where required.
• Create high-quality, day-to-day content using video and photography equipment, capturing engaging moments.
• Balance long-term brand storytelling with short-term commercial objectives, supporting campaigns, launches, and key trading moments.
• Work closely with the Senior Digital Marketing Manager to deliver integrated, multi-channel paid campaigns.
• Oversee multi-platform content plans, tailoring approach and TOV for different audiences across Meta, TikTok, LinkedIn, and other platforms.
• Set and maintain high creative standards across all content and social output.
• Lead community management across platforms, driving engagement, conversation, and brand loyalty.
• Attend key events and brand activations to capture premium, on-brand content that elevates GAUCHO’s social presence.

• Essential experience: 3-4 years managing social media for a hospitality, luxury or lifestyle brand.
• Deep fluency in social platforms, formats, and culture, with a strong understanding of audience behaviour across channels.
• Understanding of both organic and paid social strategies.
• Highly creative with strong storytelling skills and a clear editorial point of view.
• Hands-on content creator, confident using video and photography equipment.

• 50% off your food bill at all GAUCHO restaurants.
• Referral and Length of Service Bonuses.
• Incentive and reward schemes.
• Cycle to work schemes and discounted gym membership.
• Industry Apprenticeship Program Opportunities.
• Career Development and Training Programs.
• Training provided by the GAUCHO Academy.
• 28 paid annual holidays + options to purchase additional days.

Please note this role is based in our Head Office in Oxford Circus, London.