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For Companies At a Glance
- Tasks: Lead global licensing strategy and drive commercial growth through innovative partnerships.
- Company: Join Primark, a dynamic retail giant with a people-first culture.
- Benefits: Competitive salary, career development, and the chance to make a real impact.
- Why this job: Shape the future of fashion licensing and inspire a creative team.
- Qualifications: 10+ years in retail/fashion with strong leadership and licensing experience.
- Other info: Be part of a collaborative environment that values creativity and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Global Head of License & Partnerships – Commercial
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
So what’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
What You\\'ll Do
As Head of License Partnerships, you’ll shape and drive Primark’s global licensing strategy—leading end-to-end campaigns, building high-value partnerships, and unlocking the full commercial potential of licensed product. You’ll inspire a creative, high-performing team, influence senior stakeholders, and deliver trend-led ranges that surprise and delight customers while keeping Primark at the forefront of the market
- Lead Primark’s global licensing campaigns, setting the vision and driving commercial growth.
- Spot new opportunities in the market and turn them into game-changing partnerships.
- Take ownership of end-to-end campaign delivery—making sure launches land on time and hit big commercial targets.
- Influence and collaborate with senior leaders across Buying, Merchandising, and Design to shape strategy.
- Build and manage powerful relationships with licensors, licensees, and DTR partners.
- Represent Primark as a senior leader in licensing, managing high-value deals and partnerships.
- Use insights and performance data to measure success and shape future plans.
- Inspire and lead a high-performing team, giving them clarity, energy, and space to grow.
- Partner with creative leaders to transform global trends into must-have licensed products.
- Champion licensing across the business, bringing people together to deliver bold ideas and brilliant results.
- 10+ years’ experience in retail/fashion, including 5+ years in senior leadership.
- Proven background in licensing, with strong expertise managing senior external stakeholders.
- Track record of delivering product strategies and campaign execution in fast-paced environments.
- Strong leadership skills—coaching, mentoring, and building high-performing, creative teams.
- Excellent communication and relationship management at executive level.
- Strategic, innovative thinker with the ability to manage complexity, set clear priorities, and drive results.
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Global Head of License and Partnerships Commercial employer: Gateway Licensing
Contact Detail:
Gateway Licensing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of License and Partnerships Commercial
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Primark values creativity and collaboration, so think about how your experiences align with their mission. Practice answering common questions and come up with examples that showcase your leadership skills and strategic thinking.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. Mention something specific from the interview to remind them of your conversation and reinforce your interest in the position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Primark team. Keep an eye on our careers page for new opportunities that match your skills!
We think you need these skills to ace Global Head of License and Partnerships Commercial
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see how much you care about licensing and partnerships, so share your experiences and what excites you about this opportunity at Primark.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your relevant experience in retail and licensing, and don’t forget to showcase those leadership skills. We love seeing how you’ve influenced teams and driven results!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to connect your background with what we’re looking for in the Global Head of License and Partnerships Commercial role. Be genuine and let us know why you’re the perfect fit!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Gateway Licensing
✨Know Your Stuff
Before the interview, dive deep into Primark's values and recent licensing campaigns. Understand their market position and be ready to discuss how your experience aligns with their goals. This shows you’re not just interested in the role but also in the company’s mission.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership style and how you've successfully managed teams in the past. Be ready to discuss specific instances where you inspired a team or influenced senior stakeholders, as this is crucial for the Head of License Partnerships role.
✨Bring Data to the Table
Since the role involves using insights and performance data, come prepared with metrics from your previous roles. Discuss how you’ve used data to drive commercial growth or improve campaign outcomes. This will demonstrate your analytical skills and strategic thinking.
✨Be Ready to Collaborate
Primark values teamwork, so think of examples where you’ve successfully collaborated across departments. Be prepared to discuss how you can bring people together to deliver bold ideas and results, which is key for this position.