At a Glance
- Tasks: Lead exciting marketing campaigns for the Built Environment consultancy and drive brand awareness.
- Company: Join Gateley, a forward-thinking legal and professional services group with a vibrant culture.
- Benefits: Enjoy competitive pay, flexible working, and a range of perks including wellness programmes and learning opportunities.
- Other info: Be part of a diverse team that values innovation and personal growth.
- Why this job: Make a real impact in a collaborative environment while developing your marketing skills.
- Qualifications: Previous marketing experience and strong organisational skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
Reporting to the Senior New Business Manager for Property, the Marketing Manager, Built Environment (“BE”) will support marketing campaigns and activities across the Property Platform, with an emphasis on those for the Built Environment consultancy business: Gateley Hamer, Gateley RJA, Gateley Smithers Purslow, and Gateley Vinden.
The Marketing Manager, BE will play a key role in supporting the planning, delivery and execution of marketing campaigns that raise brand awareness, support client acquisition and generate high-quality leads, working closely with colleagues across marketing, business development and the wider business. This is a delivery-focused role, ideal for someone who enjoys managing multiple workstreams, working collaboratively with stakeholders, and seeing marketing activity through from concept to completion.
Responsibilities will include:
- Campaign Support
- Support the delivery of marketing campaigns for the built environment consultancies.
- Assist with the coordination of campaign activity across channels (events, email, digital, social and PR where appropriate).
- Ensure campaign activity is executed to agreed timelines and contributes to brand awareness, client engagement and lead generation objectives.
- Digital project
- Working closely with the digital team, play a leading role in the delivery of a standalone website (www.gateleyBE.com) which will position the built environment consultancies in a leading position alongside their competitors.
- Ensure that the website, once live, is operating effectively to drive brand awareness and new business acquisitions and is an integral part of every campaign.
- Working closely with the social media executive, coordinate the social media activity for Gateley BE.
- Events Delivery
- Working closely with the events team, support the end-to-end delivery of a programme of BE marketing events, including seminars, webinars, networking events, client dinners and third-party sponsorships to ensure that they are aligned to the BE strategic plan and deliver a strong ROI.
- Work closely with internal stakeholders (including partners, fee earners and business services teams) to ensure events are well-planned, well-attended and aligned to strategic priorities.
- Stakeholder Engagement
- Act as a key point of contact for regional stakeholders, building strong working relationships and providing proactive marketing support.
- Work collaboratively with colleagues across marketing sub-teams (events, digital, PR, design and client acquisition) to deliver joined-up activity.
- Support regional teams in translating business objectives into effective marketing activity.
- Lead Generation & ROI
- Support the capture, tracking and follow-up of leads generated through events and campaigns, working with relevant teams to ensure appropriate next steps.
- Assist with post-event and post-campaign reporting, including attendance, engagement, feedback and contribution to ROI.
- Use insight and data to help inform future regional marketing activity and continuous improvement.
- Brand & Quality Control
- Ensure all marketing activity is on-brand, consistent and aligned with Gateley’s positioning and messaging.
- Support the production and use of high-quality marketing materials, working with the design team where required.
- General
- Manage multiple projects simultaneously, ensuring deadlines are met and stakeholders are kept informed.
- Maintain accurate records, plans and documentation for regional activity.
- Support the wider marketing team on ad hoc projects and initiatives as required.
The team consists of 60 people within our Marketing and Front of House teams, supporting all aspects of marketing and business development across Gateley including internal and external communications, bids and sales, client development, events, digital and marketing projects.
The person
This is a collaborative role which requires the following:
- Previous experience in a marketing, digital or campaigns role, ideally within professional services or a B2B environment.
- Experience supporting the delivery of integrated marketing campaigns and/or events.
- Strong organisational skills with the ability to manage multiple priorities and deadlines.
- Excellent communication skills and confidence working with a wide range of stakeholders.
- Strong attention to detail and a commitment to quality.
- A collaborative, proactive and solutions-focused approach.
About Us
The benefits include support, coaching and feedback from engaging colleagues, competitive remuneration, learning and development opportunities, and a comprehensive rewards package.
We are forward thinking and straight talking, finding solutions to the problems that our clients face. Gateley is a legal and professional services group, passionate problem solvers, supporting more than 5,700 active clients.
Diversity, inclusion and well-being is an important part of Gateley's culture and values. We create an exciting and rewarding place to work that aims to fulfil everyone's potential and together achieve personal and business goals.
We offer flexible working patterns to help our staff achieve a good work/life balance and encourage candidates seeking flexibility to apply for any of our vacancies.
Built Environment Marketing Lead - Campaigns & Growth in Birmingham employer: Gateley
Gateley is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Built Environment Marketing Lead role. With a strong emphasis on employee development, competitive remuneration, and a comprehensive benefits package, including flexible working options and extensive learning opportunities, Gateley is committed to supporting its staff in achieving both personal and professional growth. The company's recognition for diversity and inclusion further enhances its appeal, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Built Environment Marketing Lead - Campaigns & Growth in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and projects. This gives you a chance to demonstrate your creativity and results directly to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Tailor your responses to show how your experience aligns with their goals, especially in the built environment sector.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your interest can keep you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Built Environment Marketing Lead - Campaigns & Growth in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Built Environment Marketing Lead role. Highlight your relevant experience in marketing campaigns, especially in professional services or B2B environments, to show us you’re the right fit!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that align with the responsibilities mentioned in the job description. We love seeing how you’ve successfully managed multiple projects or collaborated with stakeholders.
Be Authentic:Let your personality shine through in your application. We value a 'can do' attitude and a collaborative spirit, so don’t hesitate to share what makes you unique and how you can contribute to our team culture.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Gateley
✨Know Your Campaigns
Before the interview, dive deep into the marketing campaigns that the company has executed in the Built Environment sector. Familiarise yourself with their objectives, outcomes, and any innovative strategies they employed. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Organisational Skills
Given the role's emphasis on managing multiple workstreams, prepare examples that highlight your organisational prowess. Think of specific instances where you successfully juggled competing priorities or delivered projects on time. This will demonstrate your ability to thrive in a fast-paced environment.
✨Engage with Stakeholders
Since stakeholder engagement is key in this role, come prepared with examples of how you've built strong relationships in previous positions. Discuss your approach to collaboration and how you’ve effectively communicated with diverse teams to achieve common goals.
✨Be Data-Driven
The job requires using insights and data to inform marketing activities. Brush up on any relevant metrics or analytics tools you've used in past roles. Be ready to discuss how you've leveraged data to improve campaign performance or ROI, as this will resonate well with the interviewers.
