Marketing Program Manager

Job Overview

As a Marketing Program Manager in GSSO's Experiential Marketing team, you will develop and execute strategic marketing programs that convert prospects into clients and demonstrate Gartner’s value proposition. You will partner with global sales leaders, drive execution across regions, and measure program success to support Gartner’s $4.9 B annual revenue goal.

Responsibilities

• Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs – virtual and in‑person – to showcase Gartner’s value to highly qualified prospects.
• Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize their success with Experiential Marketing programs.
  • Act as main point of contact for the salesforce within select regions (e.g., Europe).
  • Ensure that requests for participation in marketing programs meet qualification criteria and set clear expectations for these requirements with all relevant stakeholders.
  • Act as center of excellence: adapt program strategy to the region’s needs, lead Sales training, develop communications, support best practice execution, etc.
• Work closely with other regional Experiential Marketing program leads to ensure consistent execution across regions and share best practices globally.
• Partner with peers in Integrated & Digital Marketing teams to create a seamless experience in pre‑event marketing campaigns and communications, onsite experiences (when in‑person), and post‑event communications.
• Execute programs for a portfolio of events/experiences throughout the year. Manage programs according to playbooks provided by global leads and act as the main point of contact for your region.
• Responsible for measurement and success of programs, including reporting, analysis, and interpretation of trends. Leverage the positive impact of the programs and continuously innovate to improve the prospect experience.
• Coordinate the needs of various stakeholders and ensure consistency and optimum utilization of Gartner resources (Analysts, budget, locations, etc.).
• Collaborate with key stakeholders—including Sales leadership, Sales organization, Research & Advisory, Service Delivery, Conferences, and more—to work cross‑functionally and accomplish goals.

Qualifications

• 5‑8 years of business, project management, and/or marketing experience.
• Demonstrated business acumen and a track record of excellent performance meeting targets and objectives.
• Demonstrated experience partnering with, coaching, supporting, and enabling Sales organizations.
• Experience executing multiple highly complex and/or strategic programs and activities.
• Strong attention to detail, ability to work in a fast‑paced, changing environment and manage multiple projects simultaneously.
• Demonstrated ability to analyze complex issues and design appropriate solutions.
• Strong communication skills, including ability to tailor communication to audience to achieve desired results.
• Strong cross‑functional collaboration acumen, working with multiple levels.
• Strong problem‑solving, strategic and critical thinking, analytical skills.
• Strong project management skills, event planning and organization skills.
• Limited travel required (10‑15%).

Benefits

• Competitive salary, generous paid time off policy, charity match program.
• Medical, Dental & Vision Plans.
• Parental Leave, Employee Assistance Program (EAP).
• 401(k) matching and more.
• Collaborative, team‑oriented culture that embraces diversity.
• Professional development and unlimited growth opportunities.

Equal Employment Opportunity

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation. For more information, refer to the Gartner Applicant Privacy Link.