At a Glance
- Tasks: Lead and evolve Gartner's SEO and AEO strategy for impactful digital presence.
- Company: Join a global leader in marketing with a focus on innovation and growth.
- Benefits: Enjoy competitive salary, generous time off, and extensive professional development opportunities.
- Other info: Be part of a diverse team committed to equal opportunities and personal growth.
- Why this job: Make a significant impact on search strategies and drive measurable business outcomes.
- Qualifications: 10+ years in SEO with leadership experience and strong analytical skills.
The predicted salary is between 80000 - 120000 £ per year.
Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner’s search strategy. This role owns end-to-end SEO performance across Gartner’s digital ecosystem, leading a team of SEO associates focused on execution while setting strategy, scaling analytics, and driving measurable business impact. The Director will also establish and advance Gartner’s Answer Engine Optimization (AEO) capabilities, ensuring visibility across both traditional search engines and emerging AI‑driven discovery platforms. This is a leadership role requiring strong operational rigor, technical depth, and the ability to connect SEO/AEO performance to enterprise business outcomes and executive priorities.
Lead Team, Execution & Stakeholder Engagement
- Lead, coach, and scale a high‑performing team of SEO/AEO associates responsible for day‑to‑day execution.
- Set priorities and oversee delivery of SEO/AEO initiatives across on‑page, technical, and off‑page workstreams in partnership with Global Marketing and key stakeholders.
- Influence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption, while serving as a senior subject‑matter expert advising stakeholders across the organization.
- Develop and deliver executive‑level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations.
Own SEO & AEO Strategy
- Define and lead Gartner’s SEO/AEO strategy aligned to business priorities and ownership of acquisition, pipeline, and business growth.
- Lead the adoption and scaling of AEO best practices and frameworks, optimizing for AI‑driven discovery and evolving search behaviors.
- Identify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency by strengthening Gartner’s topical authority and recognition.
- Build and scale SEO/AEO processes, frameworks, and governance across the enterprise.
- Lead complex, cross‑functional SEO/AEO initiatives, including site architecture improvements, migrations, and platform changes.
Drive Analytics, Reporting & Insights
- Own SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automations.
- Partner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insights.
- Establish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performance.
- Drive a test‑and‑learn culture, implementing experimentation frameworks to validate and scale new SEO and AEO tactics.
What You Will Need
- 10+ years of SEO experience, with ownership of strategy, execution, and performance in enterprise environments.
- 5+ years of experience leading and developing high‑performing SEO or digital marketing teams.
- Proven success driving measurable organic growth tied to business outcomes (e.g., traffic, conversion, pipeline, revenue).
- Deep expertise in technical SEO, search algorithms, and modern SERP and AI‑driven search features.
- Experience with AEO/GEO concepts, including optimizing for AI‑generated answers, conversational search, and entity‑based discovery.
- Advanced analytical capabilities, with experience building measurement frameworks and delivering executive‑level insights.
- Proficiency with SEO and analytics platforms (e.g., BrightEdge, Ahrefs, STAT, Google Search Console, GA4).
- Familiarity with HTML/CSS and technical SEO fundamentals, including site architecture and structured data.
- Strong leadership, communication, and influencing skills, with the ability to drive alignment across senior stakeholders.
What You Will Get
- Competitive salary, generous paid time off policy, charity match program, medical, dental & vision plans, parental leave, employee assistance program (EAP), 401K matching and more.
- Professional development and unlimited growth opportunities.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability.
Director, SEO in London employer: Gartner
Gartner is an exceptional employer that fosters a dynamic and inclusive work culture, offering competitive salaries and generous benefits such as paid time off, medical plans, and professional development opportunities. As a leader in the digital marketing space, the company provides its employees with the chance to drive impactful SEO strategies while working alongside a talented team in a collaborative environment, ensuring continuous growth and innovation in the rapidly evolving landscape of search technology.
StudySmarter Expert Advice🤫
We think this is how you could land Director, SEO in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gartner and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gartner are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gartner on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gartner. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, SEO in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gartner. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gartner:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gartner’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gartner
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gartner will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gartner, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
