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- Tasks: Drive audience acquisition and revenue through innovative marketing campaigns for conferences.
- Company: Join Gartner, a leader in business and technology insights with a collaborative culture.
- Benefits: Enjoy competitive salary, flexible work environment, and exceptional career growth opportunities.
- Other info: Work in a vibrant community that values diversity and inclusion.
- Why this job: Be part of a dynamic team shaping the future of AI and technology.
- Qualifications: 3+ years in digital marketing, project management skills, and a data-driven mindset.
The predicted salary is between 45000 - 55000 £ per year.
What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a fast-growing team that helps the world become smarter and more connected. We’re the leader in our industry, achieving double-digit growth by helping clients make the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development — as well as unlimited growth potential. If you like working with a generous, supportive, high-performing team, Gartner is where you want to be.
About this role: We are seeking an innovative, commercially driven Senior Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations. He/she will have a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging, value-based messaging and marketing approaches. This individual will work closely with the conference marketing team, conference program management, digital and other stakeholders.
The Senior Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results, accountability, relevance, innovation and speed to market.
What you’ll do:
- Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention.
- Define, execute and manage targeted campaigns, with clear deliverables and commercial impact on one or more conferences.
- Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design, campaign development, and campaign execution - on time and with exceptional quality.
- Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend.
- Review and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign development.
- Define and execute Client-facing associates content strategy to help them understand the conference value, aligned roles, key messages, marketing milestones, and available selling tools to engage clients and prospects.
- Review, analyze and communicate weekly KPI results to inform campaign optimization and update stakeholders.
What you’ll need:
- Metrics-driven and insatiably curious with a minimum of 3+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels.
- Exceptional project management skills.
- Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion.
- Data-driven and analytical; experience with Google Analytics a plus.
- Great interpersonal, collaborative and communication skills.
- Email marketing, with marketing automation experience such as Eloqua or similar.
- Experience with fundamental principles of design.
- SEO/SEM.
- Web content creation and content management skills; experience with Adobe Experience Manager a plus.
- Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy.
- Some travel will be required.
Who you are:
- Process-driven, methodical, organized and pays strong attention to detail.
- Be able to work autonomously (i.e., high degree of self-reliance/self-starter).
- Team player with good time management skills.
What we offer: In addition to an outstanding work environment with rapid advancement potential, you will be part of a team that is extremely collaborative and creative. Gartner associates enjoy exceptional compensation and benefits, including:
- Competitive base salary.
- Flexible work environment.
- Great work culture.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.
Senior Marketing Specialist, Conferences in Egham employer: Gartner
Contact Detail:
Gartner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Specialist, Conferences in Egham
✨Tip Number 1
Network like a pro! Reach out to current or former Gartner employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Senior Marketing Specialist role. Personal connections can give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by diving deep into Gartner's recent projects and successes. Show us that you’re not just another candidate; you’re someone who’s genuinely interested in what we do and how you can contribute to our growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in digital marketing and project management align with our goals. We want to see your passion and how you can drive results for our conferences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team at Gartner.
We think you need these skills to ace Senior Marketing Specialist, Conferences in Egham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining our team and contributing to our mission.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing and project management. We love seeing how your skills align with what we’re looking for, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key messages come across without any fluff. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Gartner
✨Know Your Metrics
As a Senior Marketing Specialist, you'll need to be metrics-driven. Brush up on your understanding of key performance indicators (KPIs) relevant to marketing campaigns. Be ready to discuss how you've used data to inform your strategies and improve ROI in past roles.
✨Showcase Your Project Management Skills
This role requires exceptional project management abilities. Prepare examples of how you've successfully managed complex marketing projects involving multiple stakeholders. Highlight your organisational skills and how you ensure timely delivery without compromising quality.
✨Understand the Audience
Gartner values insights into customer behaviour. Familiarise yourself with the target audience for the conferences you'll be marketing. Be prepared to discuss how you would tailor messaging and campaigns based on previous attendee patterns and insights.
✨Demonstrate Collaboration
Collaboration is key in this role. Think of examples where you've worked closely with cross-functional teams. Emphasise your interpersonal skills and how you foster a collaborative environment to achieve common goals, especially in high-pressure situations.