At a Glance
- Tasks: Lead the creation of engaging conference content and manage event strategies for growth.
- Company: Join Gartner, a global leader in business and technology insights.
- Benefits: Competitive pay, flexible hybrid work, and opportunities for personal and professional growth.
- Other info: Dynamic team culture with limitless opportunities for career advancement.
- Why this job: Make a real impact in the AI revolution while collaborating with top industry experts.
- Qualifications: Experience in conference management and strong communication skills required.
The predicted salary is between 70000 - 90000 £ per year.
This critical position is responsible for developing the content, programs, and experiences of several Gartner conferences, as well as overall management of those events. The Associate Program Director owns the conference(s) assigned and is tasked with two main missions:
- Develop the event strategy and orchestrate cross-functional team collaboration to drive growth, profitability and customer retention.
- Create the most compelling attendee-driven conference agenda based on market needs and requirements, in close partnership with Gartner Research chair.
To achieve desired results, the Associate Program Director collaborates with various stakeholders including:
- Gartner Research and Gartner Consulting
- Audience Acquisition / Marketing
- Sponsorship Sales
- Conference Operations / Logistics
- Research Marketing and Sales
Specifically, the Associate Program Director:
- Creates client-focused programs that will deliver the highest results
- Identifies and secures guest speakers: keynote, panelists, case studies
- Drives primary and secondary market research to understand client issues and behaviours
- Identifies target audience and defines positioning for assigned conferences
- Working in partnership with Exhibitor Products team, identifies and defines sponsorship opportunities for his or her events
- Identifies and evaluates competitive events, including attending competitive events
- Creates the conference or portfolio strategy, in collaboration with other global colleagues & stakeholders
- Evangelises and promotes assigned conferences to internal and external constituents
- Innovates conference experiences, content and formats
- Works closely with Events Marketing to create compelling messaging and campaigns to drive growth and increase retention, as well as assist in the development of partnerships with associations, user groups, and media sources
- Collaborates with Events Sales to identify prospective exhibitors, articulate the value proposition, and accelerate sales growth and retention
- Collaborates with Event Operations to ensure we deliver a great attendee and sponsor experience in an efficient and cost-effective way
Qualifications:
- Bachelors Degree; MBA preferred
- 7-10+ years’ experience in conference management, content-rich program planning, or conference content strategy, development and creation
- Experience with large, complex multi-day/multi-track conference programs preferred
- Proven ability to drive overall direction and development of conference programs: specifically content strategy and creation, agenda development, speaker management, etc.
- Experience in driving or supporting audience and sponsorship acquisition
- Proven track record creating and executing strategy, and identifying untapped market and growth opportunities
- Demonstrated ability to work in a highly collaborative matrix environment, with strong stakeholder management skills
- Excellent written and oral communication, and ability to influence
- Global / multinational event experience strongly preferred
- Good multi-project management, prioritisation, time management capacity
- IT / tech sector familiarity or interest a plus
- Ability to accommodate moderate travel, including international
- Ability to engage effectively with C-level executives
Associate Director, Conferences Program Management in Egham employer: Gartner
Gartner is an exceptional employer that fosters a dynamic and inclusive work culture, offering limitless opportunities for professional growth and personal development. With a commitment to innovation in the AI sector, employees are empowered to make a meaningful impact while enjoying world-class benefits and a flexible hybrid work environment. Join a team of remarkable individuals dedicated to delivering results and shaping the future of technology and business.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Conferences Program Management in Egham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent projects and challenges, especially in conference management. This will help you tailor your responses and show you're genuinely interested in contributing to their success.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Associate Director. Highlight your past successes in managing conferences and driving growth, as this will resonate well with the interviewers.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm and professionalism, which are key traits for someone in a leadership role.
We think you need these skills to ace Associate Director, Conferences Program Management in Egham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Associate Director role. Highlight your experience in conference management and content strategy, as this will show us you understand what we're looking for.
Showcase Your Collaboration Skills:Since this role involves working with various stakeholders, share examples of how you've successfully collaborated in the past. We want to see that you can work well in a team and drive results together.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and get straight to the point. We appreciate applicants who can communicate effectively, especially in written form.
Apply Through Our Website:Don't forget to submit your application through our official website! This ensures we receive all your details correctly and helps us process your application smoothly.
How to prepare for a job interview at Gartner
✨Know Your Audience
Before the interview, research Gartner's target audience and their needs. Understand the types of attendees they attract to their conferences and think about how you can create compelling content that resonates with them.
✨Showcase Your Collaboration Skills
This role requires working with various stakeholders. Be prepared to discuss your experience in cross-functional collaboration. Share specific examples of how you've successfully worked with different teams to achieve a common goal.
✨Demonstrate Market Insight
Gartner values market research. Come equipped with insights about current trends in conference management and attendee engagement. Discuss how you would leverage this knowledge to innovate and enhance the conference experience.
✨Prepare for Strategic Thinking
The Associate Director role is strategic. Be ready to articulate your approach to developing event strategies. Think about how you would identify growth opportunities and position conferences effectively in the market.
