At a Glance
- Tasks: Lead B2B content marketing strategy and guide clients in transforming their marketing functions.
- Company: Join Gartner, a leader in research and insights for top organisations worldwide.
- Benefits: Enjoy competitive pay, generous PTO, hybrid work, and world-class benefits.
- Other info: Collaborate with global teams and engage with senior leaders in a dynamic environment.
- Why this job: Make a real impact in the tech industry while mentoring future leaders.
- Qualifications: 10+ years in B2B marketing with strong analytical and communication skills.
The predicted salary is between 148000 - 175500 £ per year.
About the role
Gartner analysts are industry thought leaders who create must‑have research, market predictions and best practices for world‑leading organizations. A director serves as a leader within Gartner’s Business and Technology Insights group, establishing a credible voice in the designated market at local, regional, and global levels. Utilizing exceptional research and analytical skills, the director, analyst produces pragmatic and provocative research that clients consume to propel their business toward key objectives. The role includes engaging clients through in‑person and virtual meetings, sales support visits, and Gartner conferences to discuss complex challenges and offer recommendations. This analyst sits within Gartner’s Marketing & Communications Tech Marketing practice and guides B2B CMOs and demand‑generation teams in transforming their functions for business impact. The focus is on B2B content marketing strategy, including workflows, technology, AI readiness and the oversight needed for AI‑agent transformation in content marketing practices. Additional responsibilities include evaluating marketing technology such as Magic Quadrants, Critical Capabilities, Market Guides and Hype Cycles, primarily within B2B content marketing.
Key Responsibilities
- Develop an “AI‑ready” content strategy supporting all phases of B2B buying, ensuring brand integrity, compliance, and ethical use.
- Guide B2B CMOs in lead generation through content execution and personalization across campaigns, improving pipeline, conversions, and buying group consensus.
- Advise on vertical content marketing strategies and AI tools to scale content creation.
- Measure and report business impact of content investments, define ROI metrics and ContentOps metrics, and simplify content dashboards.
- Assess organizational readiness for AI agents, recommend supply‑chain processes, talent upskilling, and cross‑functional collaboration models.
- Provide insights on content marketing technology, including CMPs, GenAI tools, and AI agents, and evaluate opportunities and risks across content workflows.
- Determine build/buy/partner approaches for AI agents aligned with content goals.
- Deliver high‑quality advice to executive clients via media, written evidence‑based content, presentations for webinars, and client‑facing events.
- Offer sales and service support, build credibility as an industry expert, and actively participate in research discussions.
- Mentor and coach junior team members.
Required Qualifications
- 10+ years of relevant B2B marketing experience, including content marketing leadership in technology companies or large business units.
- Experience with native and embedded AI technologies in content marketing.
- Bachelor’s degree (Graduate degree preferred).
- Strong executive presence; can establish credibility with senior leaders.
- Excellent organizational, written, verbal, analytical and presentation skills.
- Proficiency in data analysis, applying patterns and frameworks to client challenges.
- Ability to work independently, collaborate across multicultural global teams, and communicate complex concepts clearly.
- Experience representing research methodology and strategy at all levels.
Benefits
World‑class benefits, competitive compensation, and a hybrid work environment. Compensation includes a base salary range of USD 148,000 – 175,500, annual bonus or role‑based incentive, generous PTO, 401(k) match up to USD 7,200 per year, and stock purchase options. Gartner provides a commitment to equal employment opportunity under applicable law.
Director, Analyst B2B Content Marketing (Remote - US) employer: Gartner
Gartner is an exceptional employer that fosters a dynamic and inclusive work culture, offering world-class benefits and competitive compensation for its employees. With a strong focus on professional growth, the company provides ample opportunities for mentorship and collaboration across global teams, ensuring that every team member can thrive in their career while contributing to impactful B2B content marketing strategies. The remote work flexibility allows for a balanced lifestyle, making Gartner an attractive choice for those seeking meaningful and rewarding employment in the technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Analyst B2B Content Marketing (Remote - US)
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend virtual events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in B2B marketing and AI technologies. Share it on social media or relevant forums to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its market position. We recommend practising common interview questions and having your own questions ready to show your interest and insight.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director, Analyst B2B Content Marketing (Remote - US)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Analyst B2B Content Marketing role. Highlight your relevant experience in B2B marketing and content strategy, and don’t forget to mention any work with AI technologies!
Showcase Your Analytical Skills:Since this role requires exceptional research and analytical skills, be sure to include examples of how you've used data to drive marketing decisions. We want to see how you measure success and define ROI metrics!
Demonstrate Leadership Experience:As a director, you'll need to show that you can lead and mentor others. Share specific instances where you've guided teams or influenced senior leaders in your previous roles. This will help us see your executive presence in action!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Gartner
✨Know Your Stuff
Make sure you’re well-versed in B2B content marketing strategies, especially around AI readiness and technology. Brush up on Gartner’s research methodologies and be prepared to discuss how you can apply these insights to help clients achieve their objectives.
✨Showcase Your Leadership Skills
As a director, you’ll need to demonstrate your ability to lead and mentor teams. Prepare examples of how you've guided junior team members or influenced senior leaders in previous roles. This will show that you have the executive presence they’re looking for.
✨Engage with Real Scenarios
Be ready to discuss specific challenges you’ve faced in B2B marketing and how you tackled them. Use data and metrics to back up your claims, especially when talking about ROI and content impact. This will highlight your analytical skills and practical experience.
✨Ask Insightful Questions
Prepare thoughtful questions about Gartner’s approach to content marketing and their vision for AI integration. This not only shows your interest in the role but also demonstrates your strategic thinking and understanding of the industry landscape.
