At a Glance
- Tasks: Lead innovative marketing programs that engage prospects and showcase Gartner's value.
- Company: Join Gartner, a global leader in business insights and technology.
- Benefits: Enjoy competitive salary, generous time off, and comprehensive health plans.
- Other info: Dynamic team culture with endless growth opportunities and a commitment to diversity.
- Why this job: Be at the forefront of AI transformation and make a real impact.
- Qualifications: 5-8 years in marketing or project management with strong collaboration skills.
The predicted salary is between 56700 - 69300 £ per year.
Global Sales & Services Operations (GSSO) is the team that helps shape Gartner's mission-critical sales and services priorities and works with sales and services leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales and services teams, which are delivering approximately $4.9B in annual revenue and working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support global sales and services teams comprised of nearly 9,000 associates who sell to and service every major function, industry and market sector around the world.
This role is part of the Global Marketing team in GSSO. The Global Marketing team is focused on driving topline revenue and increasing seller productivity. Our Experiential Marketing team is tasked with creating programs that help convert prospects into clients through experiences that clearly demonstrate Gartner’s value proposition. The Marketing Program Manager is a highly collaborative, business-savvy, innovative professional who has solid experience in building marketing programs, enabling Sales, and driving business impact. You will be responsible for developing and executing a clearly defined strategy in a manner that drives revenue growth for the business.
What you’ll do:
- Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs – virtual and in-person – which are designed to showcase the value of Gartner to highly qualified prospects.
- Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize their success with Experiential Marketing programs.
- Act as main point of contact for the salesforce within select regions (i.e., Europe).
- Ensure that requests for participation in marketing programs meet the qualification criteria and set clear expectations for these qualification requirements with all relevant stakeholders.
- Act as center of excellence (e.g., adapt program strategy to the region’s needs, lead Sales training, develop communications, support best practice execution, etc.).
- Work closely with other regional Experiential Marketing program leads to ensure consistent execution across regions and sharing of best practices globally.
- Partner with peers in Integrated and Digital Marketing teams to create a seamless experience in pre-event marketing campaigns and communications, onsite experiences (when in-person) and post-event communications.
- Execute programs for a portfolio of events/experiences throughout the year. Manage programs according to playbooks provided by global leads and act as the main point of contact for your region.
- Responsible for measurement and success of programs, including reporting, analysis, and interpretation of trends. Leverage the positive impact of the programs and continuously innovate to improve the prospect experience.
- Coordinate the needs of various stakeholders and ensure consistency and optimum utilization of Gartner resources (Analysts, budget, locations, etc.).
- Collaborate with key stakeholders including Sales leadership, Sales organization, Research & Advisory, Service Delivery, Conferences, and more, working cross-functionally to accomplish goals.
What you’ll need:
- 5-8 years of business, project management, and/or marketing experience.
- Demonstrated business acumen, a track record of excellent performance meeting targets and objectives.
- Demonstrated experience partnering with, coaching, supporting, and enabling Sales organizations.
- Experience executing multiple highly complex and/or strategic programs and activities.
- Strong attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously.
- Demonstrated ability to analyze complex issues and design appropriate solutions.
- Strong communication skills, including ability to tailor communication to audience to achieve desired results.
- Strong cross-functional collaboration acumen, working with multiple levels.
- Strong problem solving, strategic and critical thinking, analytical skills.
- Strong project management skills, event planning and organization skills.
- Limited travel required (10-15%).
What you will get:
- Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!
- Collaborative, team-oriented culture that embraces diversity.
- Professional development and unlimited growth opportunities.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability.
Marketing Program Manager employer: Gartner, Inc.
Gartner, Inc. is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to thrive in their careers. With a strong focus on professional development and growth opportunities, particularly in the strategic security domain, employees are encouraged to enhance their skills while contributing to impactful client relationships. Located in the United Kingdom, Gartner offers a dynamic environment where your expertise can drive meaningful change and success for both clients and the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Program Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gartner, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gartner, Inc. are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gartner, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Marketing Program Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gartner, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gartner, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gartner, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gartner, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gartner, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gartner, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.