At a Glance
- Tasks: Lead creative social media strategies and build a vibrant community for a disruptor brand.
- Company: Join Mintago, a fast-scaling company focused on financial health.
- Benefits: Flexible work, unlimited leave, learning budget, and private medical insurance.
- Other info: Dynamic startup environment with opportunities for personal and professional growth.
- Why this job: Be the face of a brand that makes B2B content engaging and fun.
- Qualifications: 3+ years in social media management with a flair for creativity and strategy.
The predicted salary is between 40000 - 50000 £ per year.
You’re imagining a world where you lead socials in a fresh, creative way, for a disruptor brand and make B2B cool. Here’s your chance: we’re building Mintago to be just that. You’ll work hand-in-hand with our marketing team to bring that strategy to life - creating, publishing, and community-building that keeps Mintago at the center of the conversation.
You are the type of person who sees a boring B2B LinkedIn post and thinks "I could make this 10x more engaging". You build genuine community connections and bring real energy to every platform. Most importantly, you love being on camera and feel super comfortable with being the face and voice of a brand. You’ll be the human bridge between Mintago and our audience: our buyers (companies) and our users (employees). This is a creative, tech-savvy, hands-on role of a strategic storyteller.
What You’ll Own
- Social creative & community building
- Day-to-day presence across LinkedIn & Meta
- Foster genuine two-way conversations, not broadcast and disappear
- Identify and partner with brand advocates, creators, and micro influencers
- Test new channels such as Reddit or Youtube or content formats
- Content that breaks through
- Create thumb-stopping content that makes finances feel actionable, engaging and fun
- Video first - you’re the face and voice of Mintago humanising the brand
- Develop our brand voice that's smart, helpful, and refreshingly human
- Support founder personal branding and thought leadership (not corporate fluff)
- Keep up with internet culture, tech trends, and know when to lean in or stay authentic
- Spot opportunities for creative campaigns that other B2B brands wouldn't dare try
Community Activation
- Execute online and offline experiences (AMAs, challenges, virtual hangouts, meetups)
- Organise virtual events and webinars that provide genuine value to our community
- Manage review platforms (G2, Trustpilot, Capterra) and encourage positive advocacy
- Build opportunities for in-person events that can translate into online and vice-versa
Analytics & Strategy
- Track engagement metrics and community sentiment to identify growth opportunities
- Conduct market research and competitive analysis for strategic insights
- Use AI & automation to drive scale, without losing authenticity
- Turn community insights into actionable feedback for the wider team
What Excites You
- You get inspired by human creativity and apply it in a business context
- Being the person behind the brand other B2B companies name when they say: “I want our socials to be like that”
- Making B2B content people actually want to watch, share, and talk about
- Building a community that feels like one - not just a follower count
- Genuine curiosity about what makes online communities tick
- Turning customer pain points into conversations that actually help people
- Creating repeatable playbooks and playing with content formats that break the mold
- Test, learn, repeat - and using AI to do it faster without losing the human touch behind it
- Working with a brand who gives you the framework and the freedom to run with it.
What We’re Looking For
- 3+ years in social media or community management, preferably B2B SaaS
- Deep understanding of LinkedIn and Meta - the algorithm, the culture, what actually works
- Comfortable, engaging and confident on camera
- Excellent written communication with a tone that's human, witty, and authentic
- Experience with social management & monitoring platforms (Hootsuite, Buffer, BuzzSumo etc.)
- Data-driven - you report beyond metrics and connect social to the wider customer journey
- Creative strategic thinking with ability to develop innovative engagement initiatives
- Experience organising online events such as webinars, Instagram live to engage etc.
- Hands-on experience with utilising AI and automation to create, edit, and scale social campaigns (AI clips, comments, video, creative, copy etc.)
- Expertise in graphic design and video editing tools (Figma & Adobe, Capcut, Descript etc.)
- Comfortable in fast-paced startup environment, where wearing multiple hats is just the job
- An impressive portfolio full of creative B2B examples that are genuinely unique
Benefits
- Your work kit (MacBook Pro).
- Hybrid and flexible work
- Budget for equipment to set up your home office.
- A flexible company discretionary unlimited leave policy + your birthday off.
- A £300 yearly budget for your own learning and development.
- Private medical insurance (provided by Vitality)
- Life insurance (provided by MetLife)
- Cash plan (provided by Medicash)
- Enhanced Parental Leave that increases with tenure (1st at 9 months and 2nd level at 2 years)
Mintago Pack Benefits
- We match your pension contributions up to 4% and you are automatically saving through our pension salary sacrifice scheme
- Access to retail groceries discounts
- Cycle to work and Electric Vehicle scheme
- Mobile and technology salary sacrifice
- Gym discounts
- Holiday package discounts
Why join Mintago?
We’re not a perks platform. We help employers care for their employees’ financial health - pensions, salary sacrifice, access to knowledge, financial advice. We’re building a world where we’re proving that the businesses who thrive are those helping their people prosper. We’re post Series A, scaling fast, and the product genuinely solves a problem that matters - one in four UK workers say money worries affect their ability to do their job.
Social Media & Community Manager (London) employer: Gareth Wilson
At Mintago, we pride ourselves on being a forward-thinking employer that champions creativity and community engagement in the B2B space. Our vibrant work culture encourages innovation and collaboration, offering employees the freedom to explore new ideas while providing ample opportunities for professional growth. With a flexible hybrid work model, generous benefits, and a commitment to employee well-being, Mintago is the ideal place for those looking to make a meaningful impact in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Community Manager (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gareth Wilson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gareth Wilson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gareth Wilson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gareth Wilson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Community Manager (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gareth Wilson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gareth Wilson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gareth Wilson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gareth Wilson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gareth Wilson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gareth Wilson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
