At a Glance
- Tasks: Drive sales and build relationships across the Midlands and Wales region.
- Company: Join Gardiner Bros, a family-run business with a rich history since 1860.
- Benefits: Enjoy competitive salary, bonuses, generous leave, and discounts on brands.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Be an ambassador for top safety and workwear brands while making a real impact.
- Qualifications: Proven field sales experience and strong relationship-building skills required.
The predicted salary is between 50000 - 50000 £ per year.
Area Sales Manager – Midlands & Wales Region
Hours
Salary
Up to £50,000 (Circa depending on experience) + up to £10k bonus per annum & company car
At Gardiner Bros, we believe how we treat people matters.
Starting as a small family‑run business in 1860, we’ve grown into a multi‑million‑pound partner to over 80 global brands.
We are also proud to distribute to some of the UK's leading online, high street and outdoor retailers.
We have an exciting opportunity for an experienced Area Sales Manager to join our Footsure team, developing and growing our customer base across the Midlands and Wales region.
You’ll work with leading safety and workwear brands including Amblers, CAT, Muck Boots, Hard Yakka, Helly Hansen, Fento, Dunlop, Magnum, and Timberland Pro, helping customers find the right products while driving profitable growth across your territory.
What are we looking for in our Area Sales Manager?
We’re looking for an enthusiastic and commercially driven sales professional who will act as an ambassador for both Footsure and the brands we represent within the safety footwear and workwear Industry.
You’ll have proven experience in field sales, ideally within safety footwear, PPE, workwear, construction or a similar sector, with a strong track record of developing territories, growing existing accounts and winning new business.
What will the Area Sales Manager role entail
As our Area Sales Manager, you'll take ownership of your territory, growing existing accounts, developing new business and building long‑term customer relationships.
Key responsibilities will include
- Managing and growing existing customer accounts while identifying new business opportunities.
- Achieving sales and margin targets across our portfolio of safety footwear and workwear brands.
- Planning your territory, providing sales forecasts and identifying opportunities for growth.
- Working closely with internal teams to deliver excellent customer service and account support.
- Representing Footsure at customer visits, trade shows and industry events while keeping up to date with market trends.
The ideal candidate will also
- Experience managing and growing a sales territory, consistently achieving sales and margin targets.
- Confidence selling across multiple brands and distribution channels, including wholesale and dropship.
- Strong relationship‑building skills with a customer‑focused approach.
- Excellent communication, presentation and negotiation skills.
- Highly organised, self‑motivated and able to manage your own workload.
- Comfortable analysing sales performance, producing forecasts and identifying commercial opportunities.
- Willingness to travel throughout the territory, including occasional overnight stays.
- Full UK driving licence.
What we offer you?
- 25 Days annual leave entitlement.
- Enhanced maternity and paternity leave.
- Generous discounts on all brands we supply.
- Life assurance & company pension.
- Discounts on local gym memberships.
- Free Mortgage advice & £0 Broker fee.
We are committed to building a diverse and inclusive workplace where everyone feels valued and supported.
We welcome applications from people of all backgrounds, experiences, and perspectives.
If you need any adjustments during the recruitment process, please let us know—we are happy to help!
Up to £50,000 (depending on experience) + up to £10,000 bonus per annum
Gardiner Bros & Co Ltd, Unit 4, Indurent Park, Haresfield, Stonehouse, Gloucestershire GL10 3EZ
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Area Sales Manager - Midlands & Wales Region in Stonehouse employer: Gardiner Bros & Co (Leathers) Ltd
At Gardiner Bros, we pride ourselves on our family-run heritage and commitment to treating people with respect. As an Area Sales Manager in the Midlands & Wales region, you'll enjoy a supportive work culture that values diversity and inclusivity, alongside competitive benefits such as generous annual leave, enhanced parental leave, and discounts on our extensive range of brands. With opportunities for personal growth and development, you will play a key role in driving success while representing leading safety and workwear brands in a dynamic market.
Contact Details:
Gardiner Bros & Co (Leathers) Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager - Midlands & Wales Region in Stonehouse
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager - Midlands & Wales Region at Gardiner Bros & Co (Leathers) Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Gardiner Bros & Co (Leathers) Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager - Midlands & Wales Region. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager - Midlands & Wales Region in Stonehouse
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Gardiner Bros & Co (Leathers) Ltd:When writing your cover letter, make sure to tailor your message specifically for Gardiner Bros & Co (Leathers) Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Gardiner Bros & Co (Leathers) Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Gardiner Bros & Co (Leathers) Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Gardiner Bros & Co (Leathers) Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Gardiner Bros & Co (Leathers) Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
