Brand Marketing Manager in Norton

Job Description

Role: Brand Marketing ManagerSalary: Up to £45,000 per annumHours: Monday – Friday 8:30 – 17:00Location: Hardwicke, GL2 4PH – (Hybrid – 2-3 days in the office)At Gardiner Bros, we believe how we treat people matters. Starting as a small family run business in 1860, we've grown into a multi-million-pound partner to over 80 global brands, including Skechers, Crocs, Hush Puppies, Muck Boots along with our own brands Amblers Safety and Cotswold. We are also proud to distribute to some of the UK's Largest Online, Highstreet, and Outdoor retailers – Next, John Lewis, Screwfix, Mole Valley, Cotswold Outdoors, Freemans, JD Williams, Very, and Littlewoods to name a few.

We are looking for a Brand Marketing Manager to join our marketing team and take ownership of the marketing activity across a portfolio of lifestyle brands, including BASE London, Sperry and Bearpaw. This is a great opportunity to work across a portfolio of established and growing lifestyle brands, with plenty of scope to make your markWhat the Brand Marketing Manager role will involve?

As Brand Marketing Manager, you will be responsible for turning brand strategy into engaging, commercially effective marketing activity across the UK & EUDevelop and deliver brand marketing plans for BASE London, Sperry and Bearpaw across DTC, dropship and wholesale channels, working closely with the wider teams to achieve agreed KPIs.

Lead brand activations and creative projects from concept through to delivery, including campaign assets, artwork, graphics, illustrations, POS and brand collateral, ensuring all activity is aligned with brand guidelines.

Manage photoshoots and creative production, coordinating projects from initial brief and concept through to execution and final delivery, while working closely with the Creative Services team and external agencies.

Work closely with Sales and key retail partners to develop and deliver commercially focused trade marketing activity, supporting sell-out through effective brand presentations, sales tools, POS and trade show activity.

Drive digital and eCommerce marketing activity, working with eCommerce, performance marketing and digital teams to ensure brand plans are effectively executed across mono and multi-brand websites, email, PPC and paid social.

Lead social media, content and influencer activity managing content calendars and organic social activity, while developing relationships with influencers, style setters and agencies to increase brand awareness and engagement.

Monitor performance, budgets and commercial impact, analysing campaign results, reporting against KPIs and ROI, managing marketing spend and identifying opportunities to improve brand and sales performanceWhat are we looking for?

This is a hands-on role for a creative and commercially minded brand marketer who can combine creative thinking, design skills and strong project management. You'll be someone who enjoys bringing brands to life across multiple channels.

Experience managing marketing strategies across ecommerce, dropship and wholesale channelsExperience working within a fast-paced marketing team or agency environmentExperience working with strategic retail partners and supporting commercial/sales teamsStrong project management skills across multiple marketing channels and campaignsExperience managing and delivering brand photoshootsExcellent communication and relationship building skills, with the confidence to work with teams at all levelsProactive approach with the ability to take ownership, solve problems and bring new ideas to the tableExcellent organisation and attention to detail, with the ability to manage multiple projects and deadlinesA genuine interest in lifestyle brands and the ability to immerse yourself in the personality and consumer of each brandAbility to analyse campaign performance and interpret data to make informed decisionsStrong knowledge of Adobe Creative Suite, particularly InDesign, Photoshop and IllustratorExperience using AI tools to support creative and design workExcellent knowledge of Microsoft Office, particularly PowerPoint, Word and ExcelWhy Join us?25 Days annual leave entitlementEnhanced maternity and paternity leaveGenerous staff discounts on all brands we supplyLife Assurance & Company PensionLocal Gym Membership DiscountFree Mortgage advice & £0 Broker FeeEyecare VouchersWe are committed to building a diverse and inclusive workplace where everyone feels valued and supported. We welcome applications from people of all backgrounds, experiences, and perspectives.?If you need any adjustments during the recruitment process, please let us know—we are happy to help!