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- Tasks: Lead our B2C e-commerce team to enhance customer experiences and drive sales growth.
- Company: Join Gardiner Bros, a family-run business since 1860, partnering with over 80 global brands.
- Benefits: Enjoy generous discounts, life assurance, pension plans, and discounted gym memberships.
- Why this job: Be part of a positive, inclusive culture while working with top brands like Skechers and Crocs.
- Qualifications: Proven e-commerce leadership experience and hands-on Shopify expertise required.
- Other info: Hybrid work model with a minimum of 3 days in the office.
The predicted salary is between 54000 - 126000 £ per year.
Job Description
Role: Head of B2C
Salary: Up to £90,000 – Depending on Experience
Hours: (37.5) – Monday – Friday 8:30am – 17:00pm
Location: Stonehouse, GL10 3EZ – Hybrid (Minimum 3 days in the office)
At Gardiner Bros, we believe how we treat people matters. Starting as a small family run business in 1860, we’ve grown into a multi-million-pound partner to over 80 global brands, including Skechers, Crocs, Hush Puppies, Muck Boots, Base London, Dune, Superga, Helly Hansen along with our own brands Amblers Safety and Cotswold. We are also proud to distribute to some of the UK’s Largest Online, Highstreet, and Outdoor retailers – Next, John Lewis, Screwfix, Mole Valley, Cotswold Outdoors, Freemans, JD Williams, Very, and Littlewoods to name a few.
We have an exciting opportunity to lead our B2C e-commerce team, focusing on strategy, driving sales growth and profitability through a blend of performance marketing expertise, e-commerce trading skills, and strategic collaboration.
What the Head of B2C role entails?
The role focuses on enhancing customer experiences and boosting revenue by optimising platform performance and delivering exceptional user journeys. Working closely with marketing, product, technology, and operations teams, you’ll ensure seamless platform functionality and alignment with broader business objectives. A key focus will be building and expanding a strong multi-brand online presence, improving conversion rates, and driving sustained business growth
- Drive Sales & Profitability: Own B2C P&L, optimise budgets, and implement data-driven strategies to boost sales, profitability, and sustainable growth across all markets.
- Performance Marketing Leadership: Lead and refine campaigns across Google Ads, social media, and affiliates to drive acquisition, retention, and revenue growth.
- E-Commerce Expertise: Oversee Shopify-managed websites, aligning trading strategies with key retail events and leveraging CRO techniques to maximise conversions.
- Collaborative Marketing Alignment: Work closely with marketing teams to execute cohesive campaigns, ensuring brand consistency and measurable business impact.
- Team & Agency Leadership: Build and lead a high-performing team while managing agency partnerships to deliver aligned, results-driven outputs.
- Analytics & Optimisation: Use key performance metrics, A/B testing, and actionable insights to refine strategies, improve platform performance, and enhance user experiences.
- Innovative E-Commerce Vision: Stay ahead of trends like mobile optimisation, AI-driven personalization, and sustainable practices to maintain a competitive edge.
What are we looking for in our Head of B2C?
- Proven E-Commerce Leadership: A results-driven professional with senior-level experience in B2C e-commerce or retail environments.
- Strategic Visionary: A creative thinker who thrives in fast-paced, collaborative settings and can drive innovative solutions to achieve ambitious goals.
- Exceptional Communicator: A skilled strategist and communicator who can inspire teams, influence stakeholders, and bring fresh, impactful ideas to the table.
- Shopify Expertise: Hands-on experience with Shopify, with the ability to optimise the platform and align technical and marketing strategies for measurable growth.
- Collaborative Team Player: A leader who excels in working as part of a senior leadership team, driving alignment and contributing to the company’s long-term success.
- Relentless Drive for Success: A self-motivated and forward-thinking individual with a passion for delivering results and taking the business to new heights
What we offer in return:
- Generous discounts on all the products we supply
- Life assurance
- Company pension
- Discounted Gym Membership
- Free Mortgage advice & £0 Broker fee
- Eyecare Vouchers
- Exposure to some of the biggest brands i.e., Skechers, Crocs, The Original Muck Boot, Dickies, Hush Puppies, etc.
- Positive and inclusive business to work for, don’t just take our word for it – check out our reviews.
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Head of B2C employer: Gardiner Bros and Company (leathers) Ltd
Contact Detail:
Gardiner Bros and Company (leathers) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of B2C
✨Tip Number 1
Familiarize yourself with the latest trends in B2C e-commerce, especially around performance marketing and user experience. This knowledge will help you speak confidently about how you can drive sales growth and profitability during your interview.
✨Tip Number 2
Showcase your experience with Shopify by preparing specific examples of how you've optimized platforms in the past. Highlight any successful campaigns or strategies that led to measurable growth, as this aligns perfectly with what Gardiner Bros is looking for.
✨Tip Number 3
Demonstrate your leadership skills by discussing how you've built and managed high-performing teams. Be ready to share stories of collaboration and how you’ve influenced stakeholders to achieve ambitious goals.
✨Tip Number 4
Prepare to discuss your strategic vision for enhancing customer experiences and boosting revenue. Think about innovative solutions you've implemented in previous roles and how they could apply to Gardiner Bros' multi-brand online presence.
We think you need these skills to ace Head of B2C
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in B2C e-commerce and leadership roles. Use specific metrics to demonstrate your success in driving sales growth and profitability.
Craft a Compelling Cover Letter: In your cover letter, express your passion for e-commerce and your strategic vision for the role. Mention how your previous experiences align with Gardiner Bros' goals and values.
Showcase Your Shopify Expertise: Emphasize your hands-on experience with Shopify in both your CV and cover letter. Provide examples of how you've optimized platforms to enhance user experiences and drive conversions.
Highlight Collaborative Skills: Demonstrate your ability to work collaboratively with marketing, product, and technology teams. Share examples of successful projects where you led cross-functional teams to achieve business objectives.
How to prepare for a job interview at Gardiner Bros and Company (leathers) Ltd
✨Showcase Your E-Commerce Leadership
Be prepared to discuss your previous experiences in B2C e-commerce. Highlight specific examples where you drove sales growth and profitability, and how your leadership contributed to the success of your team.
✨Demonstrate Strategic Vision
Think about innovative strategies you've implemented in past roles. Be ready to share your vision for enhancing customer experiences and boosting revenue through data-driven decisions and performance marketing.
✨Communicate Effectively
As an exceptional communicator, practice articulating your ideas clearly. Prepare to discuss how you have inspired teams and influenced stakeholders in previous positions, showcasing your ability to drive alignment across departments.
✨Familiarize Yourself with Shopify
Since Shopify expertise is crucial for this role, ensure you can discuss your hands-on experience with the platform. Be ready to explain how you've optimized Shopify-managed websites and aligned technical and marketing strategies for measurable growth.
