Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Plan and manage exciting paid social media campaigns to drive customer growth.
- Company: Join Gardens Alive!, a leader in the gardening industry with popular brands.
- Benefits: Competitive pay, creative freedom, and opportunities for professional growth.
- Why this job: Make an impact in the gardening world while honing your marketing skills.
- Qualifications: 1+ year of social media advertising experience and strong analytical skills.
- Other info: Collaborative environment with a focus on creativity and innovation.
The predicted salary is between 30000 - 40000 £ per year.
Gardens Alive! Inc., owner of popular gardening brands such as Breck’s, Gurney’s Seed & Nursery Co., Spring Hill Nurseries and several others, is seeking a talented, innovative self-starter to fulfill a role as a Social Media Campaign Manager. This role will be a tool to drive customer acquisition and revenue growth across our portfolio of gardening brands through strategically paid social campaigns.
This role will be responsible for planning, executing, optimizing, and analyzing paid social advertising across platforms such as Meta (Facebook/Instagram), and other emerging channels. The ideal candidate combines performance marketing expertise, creative testing strategy, and strong analytical skills to scale profitable campaigns while improving customer acquisition efficiency.
Essential Duties and Responsibilities- Campaign Strategy & Execution
- Plan, launch, and manage paid social campaigns across platforms including Facebook, Instagram, and others.
- Develop acquisition strategies aligned with seasonal gardening demand and promotional calendars.
- Manage budgets to maximize ROAS, CPA efficiency, and revenue growth.
- Build full-funnel campaign structures including prospecting, retargeting, and retention campaigns.
- Optimization & Testing
- Conduct ongoing creative, audience, and bidding tests to improve campaign performance.
- Optimize campaigns based on ROAS, CPA, CTR, conversion rate, and LTV.
- Develop structured A/B testing frameworks for creatives, messaging, and offers.
- Identify and scale winning creatives and audiences.
- Creative Collaboration
- Partner with the creative and brand teams to develop high-performing ad creative.
- Provide clear creative briefs based on performance data and audience insights.
- Ensure ads align with brand voice and seasonal gardening themes.
- Data & Performance Analysis
- Monitor daily campaign performance and provide actionable insights.
- Build reports and communicate performance trends.
- Provide recommendations to improve overall paid media efficiency and growth.
- Cross-Team Collaboration
- Work closely with ecommerce, creative, and analytics teams to align acquisition strategies.
- Support integrated campaigns with email, search, and print channels.
- Coordinate campaign timing with product launches and promotional events.
- 1+ year of paid social media advertising experience.
- Strong expertise in Meta Ads Manager (Facebook & Instagram).
- Experience managing six-figure+ monthly ad budgets.
- Proven track record improving ROAS and lowering CPA.
- Experience with conversion tracking, pixel implementation, and attribution.
- Strong analytical skills with experience using tools like Google Analytics, Looker, or similar.
- Ability to interpret data and translate insights into actionable campaign improvements.
- Experience in ecommerce or direct-to-consumer brands.
- Familiarity with seasonal retail or gardening/home categories.
- Experience advertising on Pinterest, TikTok, or other emerging platforms.
- Knowledge of creative testing frameworks and performance creative strategy.
- Experience with feed-based dynamic ads and catalog campaigns.
- Return on Ad Spend (ROAS).
- Customer Acquisition Cost (CPA).
- New Customer Growth.
- Conversion Rate Improvements.
- Campaign Scaling Efficiency.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation. The position is regularly required to sit at a desk/computer.
Gardens Alive is an equal opportunity employer.
Paid Social Media Campaign Manager employer: Gardens Alive Inc
Contact Detail:
Gardens Alive Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Campaign Manager
✨Tip Number 1
Get your networking game on! Connect with people in the gardening and social media space. Attend industry events, join relevant online groups, and don’t be shy to reach out for informational chats. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns. Include metrics like ROAS and CPA improvements to demonstrate your impact. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow the latest in social media advertising and gardening. Share insights on your social channels or blog. This not only shows your passion but also positions you as a knowledgeable candidate in the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with Meta Ads Manager and your analytical skills. Let us see how you can drive customer acquisition and revenue growth!
We think you need these skills to ace Paid Social Media Campaign Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Social Media Campaign Manager role. Highlight your experience with Meta Ads Manager and any successful campaigns you've run. We want to see how your skills align with our gardening brands!
Show Off Your Analytical Skills: Since this role requires strong analytical abilities, don’t shy away from showcasing your experience with tools like Google Analytics. Share specific examples of how you've used data to optimise campaigns in the past. We love numbers that tell a story!
Be Creative!: This position is all about creative testing and collaboration. Include examples of high-performing ad creatives you've developed or worked on. We’re looking for innovative thinkers who can bring fresh ideas to our gardening brands!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s grow together at Gardens Alive!
How to prepare for a job interview at Gardens Alive Inc
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager and any other platforms mentioned in the job description. Familiarise yourself with their features, best practices, and recent updates. This will show that you’re not just a candidate but someone who’s genuinely passionate about social media advertising.
✨Bring Data to the Table
Prepare to discuss specific metrics from your past campaigns, like ROAS and CPA. Have examples ready that demonstrate how you’ve optimised campaigns based on data insights. This will highlight your analytical skills and ability to drive results, which is crucial for this role.
✨Showcase Your Creative Side
Since the role involves collaboration with creative teams, be ready to talk about your experience with ad creatives. Bring examples of successful campaigns where your creative input made a difference. This will illustrate your ability to blend performance marketing with creativity.
✨Understand the Gardening Niche
Do some research on the gardening brands owned by Gardens Alive! Inc. and understand their target audience. Being able to speak knowledgeably about seasonal gardening trends and how they impact customer acquisition will set you apart as a candidate who’s truly invested in the role.