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- Tasks: Lead CRM strategy and email marketing campaigns to engage and retain customers.
- Company: Join Gardeners Dream, a top online garden centre with a passion for plants.
- Benefits: Enjoy a competitive salary, generous staff discounts, and 29 days annual leave.
- Why this job: Be part of a fast-growing team and make a real impact in the gardening industry.
- Qualifications: 2+ years in CRM or email marketing, with design skills in Figma/Adobe preferred.
- Other info: Work in a vibrant environment surrounded by flowers and plants, with great career growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Glasgow / Remote (Hybrid)
Contract Type: Full-Time, Permanent
Salary: Competitive
About Gardeners Dream
At Gardeners Dream, we believe everyone deserves a garden they can be proud of. As one of the UK's leading online garden centres, we ship over 2,000 varieties of plants, trees, and gardening essentials directly to customers nationwide. Our mission is to make gardening accessible, inspiring, and successful for everyone.
We recently launched a new website and updated our branding with new websites on the way across various European countries. It's a really exciting time to join the team and own the CRM journey.
The Role
We are looking for a commercially minded and detail-driven CRM Manager to join our growing marketing team on a full-time, permanent basis. This is a key role within the business, responsible for shaping and owning our customer lifecycle strategy as we continue to scale.
You will lead all CRM activity across the business, with a strong focus on email marketing through Klaviyo, advanced automation flows, and performance-led segmentation. Working closely with the wider marketing, e-commerce, and leadership teams, you will ensure customers receive timely, relevant, and beautifully designed communications at every stage of their journey.
Design capability is important for this role, and experience designing emails in Figma/Adobe is preferred, enabling you to create well-structured, on-brand templates and collaborate effectively across teams.
This role is ideal for someone who enjoys blending strategy, creativity, and data, and who thrives in a fast-paced, seasonal e-commerce environment. Gardening and plant knowledge isn’t required, just a genuine interest and willingness to learn about the products and industry.
Key Responsibilities
- CRM Strategy & Ownership: Develop, own, and evolve the CRM roadmap, aligned with our seasonal trading calendar including peak Spring/Summer and Christmas periods.
- Email Marketing Campaigns: Plan, build, and deliver regular email campaigns that drive engagement, retention, and revenue.
- Automation & Flows: Design, build, and continuously optimise advanced Klaviyo flows including welcome journeys, abandoned browse/cart, post-purchase, replenishment, win-back, loyalty, and review requests.
- Segmentation & Personalisation: Create and maintain advanced customer segments to ensure highly relevant messaging across the customer lifecycle.
- Design & Brand Consistency: Design email layouts (preferably in Figma) and ensure all CRM communications align with Gardeners Dream brand guidelines.
- Performance & Optimisation: Track and report on key CRM metrics including open rates, CTR, conversion, revenue attribution, and customer retention, using insights to inform testing and optimisation.
- Data & Compliance: Maintain best practice CRM data management and ensure all activity is GDPR-compliant.
Requirements
- Experience: 2+ years' experience in a CRM, lifecycle, or email marketing role, ideally within e-commerce or retail.
- Platforms: Extensive hands-on experience with Klaviyo, particularly building and optimising complex automated flows.
- Design Skills: Experience designing emails in Figma/Adobe is highly preferred.
- Commercial & Analytical Mindset: Strong understanding of lifecycle marketing, retention strategies, A/B testing, and revenue optimisation.
- Communication: Excellent written communication skills with the ability to adapt tone of voice for different audiences.
- Gardening Knowledge: Preferred but not essential - we are just looking for someone excited about learning more about plants and willing to study the topic to feed into our CRM content.
Location & Eligibility: UK resident. Ability to commute to Kilsyth nursery 2 days per week.
Why Join Us?
- Fast-growing business with long-term career development opportunities.
- Supportive and collaborative marketing team.
- Office surrounded by flowers and plants.
- Generous staff discount across our extensive plant and garden range.
- Work with a brand that brings joy and greenery to thousands of homes.
- 29 days annual leave.
- Free onsite parking.
How to Apply
Please use the application process below to attach your CV and Cover Letter. Examples of CRM campaigns, automation flows, or email designs (including Figma/Adobe work) are highly encouraged.
Application Deadline: February 20th, 2026
Job Type: Full-time, Permanent
Benefits:
- Company pension.
- Employee discount.
- On-site parking.
- Sick pay.
- Work from home.
Work Location: Hybrid remote in Glasgow G65 9BX.
CRM Manager in Kilsyth employer: Gardeners Dream Ltd
Contact Detail:
Gardeners Dream Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Kilsyth
✨Tip Number 1
Get to know the company inside out! Research Gardeners Dream, their products, and their recent website launch. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give us insights into the company culture and even lead to referrals.
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your experience with Klaviyo and email design in Figma/Adobe, and be ready to share specific examples of your work.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind.
We think you need these skills to ace CRM Manager in Kilsyth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience with Klaviyo and any email marketing campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRM and gardening, even if you're just starting out. Let us know why you're excited about joining Gardeners Dream and how you can contribute.
Show Off Your Design Skills: If you've got examples of email designs or automation flows, don’t hold back! Include them in your application to showcase your design capabilities, especially if you’ve used Figma or Adobe.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Gardeners Dream Ltd
✨Know Your CRM Tools
Make sure you’re well-versed in Klaviyo and any other CRM tools mentioned in the job description. Brush up on your experience with email marketing automation and be ready to discuss specific campaigns you've managed or optimised.
✨Show Off Your Design Skills
Since design capability is important for this role, prepare to showcase your email designs. Bring examples of your work in Figma or Adobe, and be ready to explain your design choices and how they align with brand guidelines.
✨Understand the Customer Journey
Familiarise yourself with customer lifecycle strategies and be prepared to discuss how you would approach segmentation and personalisation. Think about how you can enhance customer engagement and retention through targeted email campaigns.
✨Be Ready to Discuss Metrics
Performance tracking is key in this role, so come prepared to talk about how you measure success. Be ready to share examples of key metrics you've tracked in previous roles, such as open rates and conversion rates, and how you've used that data to optimise campaigns.
