At a Glance
- Tasks: Lead marketing and communications to boost enquiries and fill classrooms at two vibrant London schools.
- Company: Kew House School and Kew Green Preparatory School, known for their ambition and community spirit.
- Benefits: Competitive salary, creative environment, and the chance to shape school reputations.
- Other info: Join a passionate team dedicated to inspiring students and families.
- Why this job: Make a real impact on students' futures while working in a dynamic educational setting.
- Qualifications: Experience in marketing and strong communication skills are essential.
The predicted salary is between 31500 - 38500 £ per year.
Marketing Manager Kew House School & Kew Green Preparatory School
Lead marketing and communications across two ambitious London schools — shaping the story, growing enquiries and delivering campaigns that fill our classrooms.
- Reports to
- MD / COO
- Line manages
- Marketing & CRM Executive
- Schools
- Kew House School · Kew Green Preparatory School
- Reference
- Candidate Pack
- 01 The Role
Marketing that shapes reputation and fills classrooms.
We are looking for an ambitious
Marketing & Communications Manager to lead marketing and communications across two of our schools — Kew House School and Kew Green Preparatory School — including Kew Green Nursery, which is attached to Kew Green Preparatory School.
Working closely with our Head Teachers and Admissions team, you will own the annual marketing plan for your schools, driving enquiries, registrations and applications while protecting and growing each school's reputation.
You will line manage the Marketing & CRM Executive and collaborate with our Visual Content Designer to deliver campaigns, communications and events that support admissions targets.
02 Our Schools
Two schools, one shared story.
Kew Green Preparatory School
A happy, ambitious prep school beside the river, with a strong local community and exceptional academic outcomes. Kew Green Nursery is attached to the school.
Kew House School
A vibrant, ambitious, co-educational senior school in West London, known for its warmth, creativity and outstanding pastoral care.
03 Purpose
Grow enquiries. Protect reputation. Deliver events that convert.
You will provide effective and inspiring external and internal marketing for prospective and current parents, staff and pupils — owning the annual marketing plan and delivering campaigns, communications and events that support admissions targets.
Enquiries & Admissions
Grow enquiries, registrations and applications through targeted campaigns.
Protect and grow each school's reputation with consistent, brand-led storytelling.
Events
Own marketing for Open Events — driving attendance and conversion.
04 Key Responsibilities
What you'll be doing, day to day.
- Admissions marketing
- Develop and deliver annual marketing plans for assigned schools.
- Work closely with Admissions to increase enquiries and applications.
- Promote Open Events and measure conversion.
- Monitor the admissions pipeline and adjust marketing activity accordingly.
- Content & communications
- Lead content planning for websites, newsletters and social channels.
- Gather stories from across school life.
- Produce engaging copy for digital and printed communications.
- Ensure brand consistency.
- Campaign management
- Brief and work alongside the Marketing Executive on paid campaigns.
- Develop campaign briefs for recruitment, Sixth Form, scholarships and events.
- Review campaign performance and optimise activity.
- Website
- Own website content for allocated schools.
- Keep information accurate and current.
- Improve user journeys to maximise enquiries.
- Events
- Lead marketing for Open Days and admissions events.
- Coordinate marketing support before, during and after events.
- Ensure photography and video are captured.
- Build strong relationships with Heads, Admissions and teaching staff.
- Market internally to key stakeholders.
- 05 Reporting & Success
How we'll measure impact together.
- Monthly reporting
- Enquiries
- Applications
- Website traffic
- Success measures
- Enquiry growth
- Website conversions
- Delivery of campaigns on time
- Additional measures — Prep School
Local community marketing Feeder nurseries Early years recruitment Parent engagement Transition campaigns Local reputation
- 06 — Apply
- #J-18808-Ljbffr
Marketing Manager Job Brochure employer: Gardener Schools Group
Kew House School and Kew Green Preparatory School offer a dynamic and supportive work environment where creativity and ambition thrive. As a Marketing Manager, you will play a pivotal role in shaping the narrative of two esteemed London schools, with opportunities for professional growth and collaboration with passionate educators. Our commitment to fostering a strong community and delivering exceptional educational experiences makes us an outstanding employer for those seeking meaningful and impactful work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Job Brochure
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gardener Schools Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gardener Schools Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gardener Schools Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gardener Schools Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager Job Brochure
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gardener Schools Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gardener Schools Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gardener Schools Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gardener Schools Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gardener Schools Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gardener Schools Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
