At a Glance
- Tasks: Drive sales growth and build relationships in the automotive aftermarket.
- Company: Join ISN Garage Assist, a leader in premium garage equipment solutions.
- Benefits: Competitive salary, performance bonuses, company vehicle, and 25 days holiday.
- Other info: Field-based role with travel; work with a respected brand.
- Why this job: Make an impact in a fast-growing sector with ongoing training and career development.
- Qualifications: 3+ years in technical sales, strong project management, and relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
About ISN Garage Assist
ISN Garage Assist is a leading provider of premium garage equipment solutions, servicing workshops, parts distributors, and key accounts across the automotive aftermarket. As part of the wider ISN group, we pride ourselves on our technical expertise, customer-first approach, and delivering best-in-class products and service across the UK and beyond.
Position Overview
We are seeking a dynamic and results-driven Regional Sales Manager to join our ISN Garage Assist team. This field-based role is responsible for driving sales growth within an assigned territory by supporting distributor relationships, developing direct customer opportunities, managing key account projects, and delivering on sales targets. The ideal candidate will possess strong technical knowledge, project management skills, and a passion for delivering solutions to the automotive aftermarket.
Key Responsibilities
- Distributor Support & Relationship Building: Develop and maintain strong working relationships with local parts houses and distribution partners. Conduct joint sales calls, training sessions and branch open evenings to drive awareness and sales.
- Sales Territory Management: Manage and grow sales across an assigned territory in line with agreed targets. Identify new business opportunities and convert leads into sales. Maintain a high level of product knowledge to support technical sales discussions. Engage directly with end-users (e.g. garages, workshops, fleet operators) to understand needs and present tailored solutions. Provide quotations, technical support, and post-sale follow-up to ensure customer satisfaction.
- Project Management: Lead and coordinate Key Account projects from initial consultation to final installation. Work cross-functionally with internal teams (service, key accounts manager, etc.) to ensure timely delivery and execution.
- Day-to-Day Activity Management: Plan and prioritise daily visits, meetings, and follow-ups in the region. Maintain accurate CRM records, sales forecasts, and activity reports. Monitor competitor activity and market trends to inform strategy.
Required Skills & Experience
- Proven experience in a technical sales role, preferably within the automotive aftermarket or garage equipment sector with a minimum of 3 years’ experience.
- Strong project management and organisational skills.
- Ability to develop strong relationships with both distributors and end users.
- Self-motivated with excellent communication and negotiation skills.
- Confident with presenting and demonstrating technical products.
- Full UK driving licence (field-based role requiring regular travel).
What We Offer
- Competitive salary + performance-based commission and bonus payplan.
- Company vehicle.
- Health Shield programme.
- 25 days holiday (26 days including birthday off).
- Ongoing training and career development.
- Opportunity to work with a respected brand in a fast-growing sector.
Regional Sales Manager employer: Garage Assist
ISN Garage Assist is an exceptional employer, offering a dynamic work environment where employees can thrive in their careers while contributing to the automotive aftermarket. With a strong focus on professional development, competitive salaries, and a supportive culture that values technical expertise and customer satisfaction, our team enjoys unique benefits such as a company vehicle, health programmes, and generous holiday allowances. Join us in a fast-growing sector where your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Manager at Garage Assist, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Garage Assist. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Garage Assist:When writing your cover letter, make sure to tailor your message specifically for Garage Assist. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Garage Assist
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Garage Assist that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Garage Assist that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Garage Assist’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
