At a Glance
- Tasks: Lead and develop SEO strategy for multiple brands, driving organic growth and visibility.
- Company: Dynamic multi-brand organisation with a focus on innovation and collaboration.
- Benefits: Hybrid working, competitive salary, company pension, and long-service awards.
- Other info: Exciting opportunity to work with emerging AI tools and technologies.
- Why this job: Shape the future of search and make a real impact in a growing organisation.
- Qualifications: Significant SEO experience, strong technical skills, and leadership abilities.
The predicted salary is between 45000 - 55000 £ per year.
Location: London – Hybrid working, with two days per week onsite
Hours: Monday to Friday, 8:45am-5:30pm
Contract: Permanent, full-time
Salary: Competitive, dependent on experience
Are you an experienced SEO leader ready to shape organic search strategy across a growing, multi-brand organisation? We’re looking for a commercially focused Group SEO Manager to lead and develop SEO strategy across a portfolio of established consumer brands. This is a high-impact opportunity where you’ll drive organic growth, strengthen search visibility and ensure SEO is embedded across ecommerce, content, marketing, product and technology.
You’ll own the Group SEO roadmap, lead an internal team, manage agency partners and play a key role in major website migrations and replatforming projects. You’ll also help shape the organisation’s approach to the future of search, including Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
What you’ll be doing:
- Developing and delivering a group-wide SEO strategy across multiple brands and websites
- Owning the annual SEO roadmap and prioritising activity according to commercial impact
- Leading and developing an internal team of technical SEO and content specialists
- Managing SEO agency relationships and ensuring the effective use of internal and external resources
- Driving improvements in organic traffic, rankings, revenue, customer acquisition and search visibility
- Working collaboratively with ecommerce, digital trading, marketing, content, product and development teams
- Identifying technical, content and authority-building opportunities across multiple websites
- Ensuring SEO best practice is built into website developments, redesigns, migrations and wider digital projects
- Developing keyword, category and content strategies aligned with customer demand and commercial objectives
- Providing clear reporting and insight into SEO performance, risks and opportunities
- Leading SEO activity throughout major website migrations and replatforming programmes, from planning and testing through to post-launch monitoring
- Developing GEO and AEO strategies to increase visibility across AI-driven search experiences
- Building SEO knowledge and promoting best practice throughout the wider organisation
What we’re looking for:
- Significant SEO experience gained within ecommerce, retail or another large consumer-facing organisation
- A proven track record of developing and delivering SEO strategies within complex, multi-site or multi-brand environments
- Strong technical SEO expertise, supported by a sound understanding of content and authority-building strategies
- Experience managing an internal SEO team, external agency partners or both
- Strong commercial awareness and the ability to demonstrate how SEO contributes to business growth
- Experience working with large ecommerce websites and cross-functional teams
- Excellent analytical skills and confidence using SEO and digital analytics platforms
- Strong stakeholder management and communication skills, with the ability to influence at all levels
- Proven experience leading SEO activity through major website migrations or replatforming projects
- A strong understanding of GEO and AEO, including structured data, content optimisation, authority and AI-led search visibility
- The ability to manage multiple projects and competing priorities effectively
- A proactive, results-driven and commercially minded approach
It would be an advantage if you have:
- Experience working within a multi-brand retail environment
- Experience building or expanding an in-house SEO function
- Knowledge of emerging AI tools and technologies within search and digital marketing
- Experience presenting SEO strategies and performance insights to senior stakeholders
- A genuine interest in evolving search behaviour and emerging industry trends
What’s on offer:
- Hybrid working, with two days per week in the London office
- Company pension
- Long-service awards
- The opportunity to lead SEO strategy across a substantial multi-brand organisation
If you’re an accomplished SEO professional who combines technical expertise with commercial thinking and strong leadership skills, we’d love to hear from you.
Group SEO Manager in Exeter employer: gap personnel
As a Farm Operative, you will join a dedicated team in a supportive and dynamic work environment that prioritises animal welfare and employee development. With flexible working hours and comprehensive training provided, this role offers a unique opportunity to grow your skills while contributing to the well-being of livestock. Located in a picturesque rural setting, our company fosters a culture of teamwork and respect, making it an excellent employer for those seeking meaningful and rewarding work.
StudySmarter Expert Advice🤫
We think this is how you could land Group SEO Manager in Exeter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for gap personnel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like gap personnel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with gap personnel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at gap personnel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group SEO Manager in Exeter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit gap personnel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of gap personnel:Show us that you’ve done your homework! In your application, briefly mention what you admire about gap personnel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at gap personnel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at gap personnel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At gap personnel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
