At a Glance
- Tasks: Lead creative art direction for global brands and ensure brand consistency across international markets.
- Company: Join Gap Inc., a leader in fashion retail with a commitment to community and creativity.
- Benefits: Enjoy 50% off merchandise, private healthcare, and performance bonuses.
- Other info: Collaborative environment with opportunities for growth and travel.
- Why this job: Make a real impact on global brand strategies while fostering creativity and innovation.
- Qualifications: Experience in creative art direction and strong leadership skills required.
The predicted salary is between 36000 - 60000 £ per year.
About Gap
Our past is full of iconic moments - but our future is going to spark many more. Our brands - Gap, Banana Republic, Old Navy and Athleta - have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.
But we\'re more than the clothes that we make. We know that business can and should be a force for good, and it\'s why we work hard to make product that makes people feel good, inside and out. It\'s why we\'re committed to giving back to the communities where we live and work. If you\'re one of the super-talented who thrive on change, aren\'t afraid to take risks and love to make a difference, come grow with us.
About the Role
We are seeking an experienced and visionary Senior Manager of Creative Art Direction to lead the visual execution of our brand strategies for our international franchise and licensing partners. This role is pivotal in ensuring brand consistency, compelling storytelling, and localized relevance across all creative touchpoints for our franchise markets. The successful candidate will be a highly collaborative leader, able to translate global brand directives into actionable and impactful creative guidelines that resonate with diverse international audiences while upholding the core DNA of each Gap Inc. brand.
What You\'ll Do
- Creative Strategy & Art Direction:
- Develop and implement comprehensive creative art direction strategies and guidelines for international franchise partners, aligning with global brand vision and seasonal campaigns.
- Serve as a primary creative consultant, guiding international franchise teams to effectively translate global creative intent into locally relevant visual strategies while preserving brand integrity.
- Provide expert art direction for all photo and video shoots produced for international franchise use, ensuring high visual standards and adherence to brand guidelines.
- Oversee the development of creative toolkits, visual identity, partnering with the wider creative print and digital teams.
- Global Collaboration & Remote Partner Support:
- Cultivate strong, collaborative relationships with international regional teams, adapting communication and support strategies to diverse time zones and cultural nuances.
- Lead efficient remote creative workflows, leveraging virtual tools and digital asset management systems for seamless collaboration, feedback, and asset sharing.
- Proactively provide virtual guidance and problem-solving expertise to franchise licensing teams, ensuring brand consistency and creative excellence across all international markets.
- Team Leadership & Development (as applicable):
- As a leader in the creative team mentoring and guiding the junior creative team members, cross functional partners and external agency partners involved in international franchise projects.
- Foster a culture of creativity, innovation, and continuous improvement within the team.
Who You Are
- Experienced & Visionary:
- Bachelor\'s degree in Graphic Design, Fine Arts, Photography, or a related field with demonstrated experience in creative art direction for global brands, preferably in fashion retail.
- Proven experience leading and directing photo/video shoots from concept to post-production, with expertise in digital-first creative strategies and omnichannel marketing.
- Demonstrated experience in consulting on creative direction for diverse markets and effectively managing remote creative projects with international teams.
- Exceptional aesthetic sensibility with a keen eye for detail, composition, and typography, and proficiency in Adobe Creative Suite, Figma and other creative tools.
- Insight to Ai integration to support creative processes, photography workflows, and asset optimization.
- Collaborative & Adaptable Leader:
- Proficiency in utilizing virtual collaboration tools and strong problem-solving skills for remote creative workflows.
- Strong understanding of cultural nuances and their impact on creative execution in various international markets.
- Highly collaborative, proactive, and results-driven, with the ability to influence and lead across various levels and functions in a fast-paced, matrixed organization.
- Excellent communication, presentation, and interpersonal skills, with the ability to articulate creative concepts persuasively to diverse audiences.
- Travel required up to 20%
Benefits at Gap
- Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, Intermix and Old Navy.
- Pension schemes available, depending on role.
- Market-leading private medical healthcare and well-being programme.
- Voluntary medical cash plan open to all employees.
- Performance-related discretionary bonuses.
- Access to our Employee Support Programme for overall well-being.
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging.
Gap Inc. Sr Manager, Creative Art Direction in City of London employer: Gap Inc.
Gap Inc. is an exceptional employer that champions creativity and innovation, offering a dynamic work culture where talented individuals can thrive and make a meaningful impact. With generous benefits including substantial merchandise discounts, comprehensive healthcare programmes, and a commitment to employee growth through mentorship and collaboration, Gap Inc. fosters an inclusive environment that values diverse perspectives. Located in a vibrant industry, this role provides the unique opportunity to lead creative strategies for globally recognised brands while working alongside passionate teams dedicated to making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Gap Inc. Sr Manager, Creative Art Direction in City of London
✨Show Off Your Skills with a Killer Portfolio
As a graphic designer, your portfolio is your secret weapon! Make sure it's not just a collection of your work but showcases your creative process too. Use platforms like Behance or Dribbble to share your designs and gain visibility within the design community.
✨Get Involved in Design Meetups
Networking is key in the design world! Check out local design meetups or workshops where you can connect with other creatives and potential employers. This is a goldmine for finding unadvertised job openings at companies like Gap Inc..
✨Tailor Your Applications
When you’re applying for a full-time role at a creative company like Gap Inc., don’t go for a one-size-fits-all approach. Ensure your application highlights specific projects or styles that align with their brand image, showing that you’re a perfect fit for their team.
✨Leverage Social Media
Don't underestimate the power of social media in landing your dream design job! Share your work on platforms like Instagram or Pinterest, and engage with accounts from your desired companies—this could put you on their radar before they start hiring.
We think you need these skills to ace Gap Inc. Sr Manager, Creative Art Direction in City of London
Some tips for your application 🫡
Showcase Your Portfolio:Your portfolio is your visual CV! Make sure to include a link to your best design projects that showcase your creativity and versatility. Tailor it to include works that relate to the kind of design work Gap Inc. does, so they can see you in action.
Tailor Your CV for Design:When crafting your CV, highlight your design skills and software proficiencies, like Adobe Creative Suite or Sketch. Mention any relevant experience you have with branding, UI/UX design, or typography, as we want to see how you fit in with the creative team at Gap Inc..
Craft a Compelling Cover Letter:In your cover letter, share your design philosophy and what excites you about working at Gap Inc.. Let us know how you approach your design projects and any specific campaigns or themes that resonate with you, showing we’re not just a good fit but a perfect match!
Highlight Collaboration Skills:As a graphic designer, you often work with various teams and stakeholders. In your application, mention experiences where you've collaborated with others to bring a project to life, whether it's with clients, writers, or developers. This shows you can thrive in a team environment, which is key at Gap Inc..
How to prepare for a job interview at Gap Inc.
✨Get Your Portfolio Ready
Your portfolio is your secret weapon in graphic design interviews! Make sure it's showing off your best work, with a variety of styles and projects that highlight different skills — from branding to digital illustration. Be prepared to talk through each piece, focusing on your creative process and the tools you used.
✨Know Your Design Tools Inside Out
Familiarity with software like Adobe Creative Suite is a must! Brush up on your skills with Photoshop, Illustrator, and InDesign, as interviewers might dive into specific technical questions or ask for your workflow. If you’ve worked with any innovative tools or techniques, don't hesitate to showcase that expertise!
✨Prepare for Design Challenges
Some companies may throw a design challenge your way during the interview! This might involve sketching out ideas or solving a branding issue on the spot. Practising these quick thinking exercises beforehand can help us show off our creativity and adaptability.
✨Passion Counts
For a full-time position, showing genuine enthusiasm for design is key! Talk about your inspirations, the projects you're excited about, and why you're drawn to Gap Inc.. They want to see not just a skilled designer, but someone who'll bring passion and fresh ideas to the team.
