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- Tasks: Coordinate and deliver digital marketing assets to partners, ensuring accuracy and timely execution.
- Company: Join Gap Inc., a leader in fashion with brands like Gap, Old Navy, and Banana Republic.
- Benefits: Enjoy 50% off merchandise, private healthcare, and performance bonuses.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and making a positive impact.
- Qualifications: 2+ years in digital marketing operations; familiarity with digital file types and structured data.
- Other info: Work in a diverse environment recognised for its commitment to equality and inclusion.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Digital Operations Marketing Coordinator
Join to apply for the Digital Operations Marketing Coordinator role at Gap Inc.
Digital Operations Marketing Coordinator
Join to apply for the Digital Operations Marketing Coordinator role at Gap Inc.
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About Gap
Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy and Athleta — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.
About Gap
Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy and Athleta — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.
But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you\’re one of the super-talented who thrive on change, aren\’t afraid to take risks and love to make a difference, come grow with us.
About The Role
As the Digital Marketing Operations Coordinator, you will be the go-to contact for coordinating and delivering digital marketing assets to Gap Inc.\’s pureplay partners. You’ll ensure assets are formatted correctly, metadata and structured data (including JSON) are accurate, and that partners have what they need to execute campaigns successfully in their platforms and markets.
This is a detail-oriented, operational role requiring strong organizational skills, a working understanding of digital asset requirements, and some technical aptitude with data formats and tools.
What You\’ll Do
- Coordinate and deliver marketing assets (images, copy, video, banners, product data) to pureplay and e-commerce partners in their required formats and timelines.
- Work with structured data to ensure metadata, tagging, and feed content meets partner specifications.
- Collaborate with creative, brand, and e-commerce teams to source and adapt assets for multiple digital platforms.
- Ensure consistent formatting and naming conventions across asset libraries; troubleshoot issues with file formats and specifications.
- Use tools such as JSON or XML to validate and deliver structured data (e.g., product catalogues, campaign data feeds).
- Maintain accurate records of asset requests, delivery timelines, and partner requirements.
- Support continuous improvement in asset delivery workflows, automation, and partner satisfaction.
- Act as a liaison between internal brand teams and external partners to manage expectations and ensure high-quality execution.
Who You Are
- 2+ years’ experience in digital marketing operations, asset management, or e-commerce support—preferably within a retail or consumer brand environment.
- Strong familiarity with digital file types (JPG, PNG, PSD, MP4, etc.) and specifications for online platforms.
- Working knowledge of structured data formats such as JSON, XML, or CSV.
- Experience working with pureplay retailers is highly desirable.
- Strong organizational skills and attention to detail—able to manage multiple asset deliveries and version control.
- Proficiency with tools like Excel/Google Sheets and basic file management systems (e.g., DAMs, shared drives).
- Good communication skills; able to work effectively with both creative and technical teams.
- Highly organized, adaptable, and comfortable working across time zones and cultures.
Preferred Qualifications
- Familiarity with international retail markets and localization challenges.
- Experience using a DAM (Digital Asset Management) platform (e.g., Bynder, Adobe Experience Manager).
- Familiarity with feed management tools (e.g., Productsup, ChannelAdvisor) or content syndication processes.
- Understanding of localization and regional content adaptation for global markets.
- Basic HTML or JSON editing capabilities a plus.
Benefits at Gap
- Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, Intermix and Old Navy.
- Pension schemes available, depending on role.
- Market-leading private medical healthcare and well-being programme.*
- Voluntary medical cash plan open to all employees.
- Performance-related discretionary bonuses.*
- Access to our Employee Support Programme for overall well-being.
- For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World\’s Best Employers and one of the Best Employers for Diversity.
Seniority level
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Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Retail
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Digital Operations Marketing Coordinator employer: Gap Inc.
Contact Detail:
Gap Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Operations Marketing Coordinator
✨Tip Number 1
Familiarise yourself with digital asset management tools and structured data formats like JSON and XML. Understanding these will not only help you in the role but also show your potential employer that you have the technical aptitude they are looking for.
✨Tip Number 2
Network with professionals in the digital marketing and e-commerce sectors, especially those who have experience with pureplay retailers. This can provide you with insights into the industry and may even lead to referrals or recommendations.
✨Tip Number 3
Showcase your organisational skills by discussing any relevant projects where you managed multiple assets or deliveries. Highlighting your ability to handle version control and meet tight deadlines will resonate well with the hiring team.
✨Tip Number 4
Research Gap Inc.'s brands and their digital marketing strategies. Being knowledgeable about their approach will allow you to speak confidently during interviews and demonstrate your genuine interest in the company.
We think you need these skills to ace Digital Operations Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing operations and asset management. Use keywords from the job description, such as 'structured data', 'digital assets', and 'e-commerce support' to catch the employer's attention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with Gap's mission. Mention specific experiences that demonstrate your organisational skills and familiarity with digital file types and structured data formats.
Showcase Technical Skills: If you have experience with tools like JSON, XML, or any Digital Asset Management platforms, make sure to highlight this in your application. Providing examples of how you've used these tools in past roles can strengthen your application.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the role of Digital Operations Marketing Coordinator.
How to prepare for a job interview at Gap Inc.
✨Know Your Digital Assets
Familiarise yourself with various digital file types and their specifications, such as JPG, PNG, and MP4. Being able to discuss these confidently will show your technical aptitude and understanding of the role.
✨Master Structured Data
Brush up on your knowledge of structured data formats like JSON and XML. Be prepared to explain how you have used these in past roles, as this is crucial for ensuring accurate metadata and tagging.
✨Showcase Your Organisational Skills
Prepare examples that demonstrate your strong organisational skills and attention to detail. Discuss how you've managed multiple asset deliveries or version control in previous positions.
✨Communicate Effectively
Highlight your ability to work with both creative and technical teams. Prepare to discuss how you've successfully collaborated across different departments to meet project goals.
