At a Glance
- Tasks: Build strong customer relationships and drive revenue across 10 specialist divisions.
- Company: Join GAP Hire Solutions, the UK's leading equipment hire provider.
- Benefits: Competitive salary, significant bonuses, generous holidays, and health support.
- Other info: Exciting career growth opportunities in a supportive, family-run business.
- Why this job: Unlock your earning potential and make a real impact in a thriving industry.
- Qualifications: Proven sales experience, confident communicator, and full UK driving licence required.
The predicted salary is between 40500 - 49500 £ per year.
General information
Reference: 011775
Publication start date: 18/08/2026
Location: Exchange Road, Hykeham, Lincoln, LN63JZ, United Kingdom
Contract type: Permanent Full Time
Contract hours: 42.50
About the role
The Role: Ready to take your sales career to the next level? At GAP Hire Solutions, your earning potential has momentum with clear goals and milestones that reward your success. We're offering a results-driven sales role with significant bonus potential, the freedom to cross-sell across 10 thriving divisions, and the backing of the UK's most respected hire provider. This isn't just another sales job; you'll be joining the most profitable national business in our Industry and it's your chance to drive a multi-division pipeline, deepen relationships across construction and infrastructure, and unlock significant commission while doing it.
What You'll Be Doing:
- Own and grow your territory by building strong customer relationships
- Drive revenue by cross-selling across 10 specialist divisions
- Meet clients face-to-face on-site and in regional depots
- Collaborate with internal teams and Major Account Directors to maximise opportunities
- Represent GAP at trade days, client events, and industry forums
About You
What We're Looking for:
- Proven area sales experience, ideally in construction or hire
- A track record of smashing targets and delivering revenue growth
- A natural relationship-builder — confident communicator and savvy problem-solver
- Comfortable using CRM systems and Microsoft Office
- Full UK driving licence (essential)
About Us
In Area Sales, you'll be joining an industry leader that's growing and genuinely committed to your success. At GAP, we're proud to be the UK's leading equipment hire provider—supporting projects big and small across construction, infrastructure, events, and more. With nearly 200 locations nationwide and a wide range of specialist divisions, we offer exciting opportunities in everything from Plant and Tools to Lifting, Survey, Environmental, and Event Services. As a family-run business with over 50 years of experience, we believe in doing things the right way. That means:
- More investment in our equipment than anyone else in the industry, so you work with the best tools in the game
- Remaining fully independent, which lets us make agile, long-term decisions that support your success
- Offering real career growth, training, and development from day one
- Support that values you – from generous holidays to Life Assurance and Health & Wellness Support
If you're up for the challenge and want to feel valued at work, then we'd love to hear from you! Ready to get started? Upload your CV and complete our short application—we'll take it from there. We're proud to be an Equal Opportunities employer and embrace the unique contributions each individual brings.
Area Sales in Lincoln employer: GAP Group
Gap Group is an excellent employer, offering a dynamic work culture where teamwork and efficiency are at the forefront. With competitive salaries, generous annual leave, and opportunities for professional growth, employees are supported in their roles while enjoying the benefits of working in a fast-paced environment that values innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales in Lincoln
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales at GAP Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including GAP Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales in Lincoln
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for GAP Group:When writing your cover letter, make sure to tailor your message specifically for GAP Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at GAP Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show GAP Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show GAP Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with GAP Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
