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- Tasks: Maximise sales opportunities and engage with major account customers in the construction sector.
- Company: GAP Hire Solutions, a leading equipment hire company in the UK.
- Benefits: Competitive salary, bonus scheme, generous leave, and wellness support.
- Other info: Flexible location within the Midlands and excellent career development opportunities.
- Why this job: Join a dynamic team and make an impact in the growing hire industry.
- Qualifications: Experience in area sales, strong communication skills, and a driving licence.
The predicted salary is between 30000 - 40000 £ per year.
General information
Reference: 010999
Publication start date: 07/05/2026
Location: 12 Pinfold Road, Thurmaston, Leicester, LE48AS, United Kingdom, Midlands
Contract type: Permanent Full Time
Contract hours: 42.50
About the role
The Role: Our nationwide Plant and Tool division hires a range of equipment including diggers, dumpers and small hand tools to companies within the construction, utilities and infrastructure sectors. Reporting directly to the Regional Sales Manager, the Area Sales Representative (ASR) will be responsible for maximising Plant & Tool (P&T) hire revenue opportunities from existing major account customers and winning new business. This will include delivering sales presentations to our major account customers at a senior management level and attending depot/customer trade days to promote our product offering. The ASR will also work with various stakeholders across the GAP Group network including Regional Sales Managers and their sales teams, to ensure pro-active promotion of hire opportunities for P&T equipment within their existing customer base. Please note, this role will be covering the Midlands region and therefore we are flexible on candidates' location.
About You: Successful candidates should demonstrate the following:
- Significant experience working in an area sales role within the construction/hire industry is essential
- A proven track record in exceeding sales targets and generating revenue growth by maximising opportunities from existing customers and winning new business
- Exceptional communication skills with the ability to engage with both internal and external stakeholders at all levels
- An effective negotiator and problem solver with the ability to work effectively under pressure and prioritise workload
- Proficient in MS Office packages including Excel and Word, and CRM systems
- Driving Licence (Essential)
About Us: From one division, GAP Hire Solutions now has 10 divisions offering the hire of equipment throughout the UK. We're looking to recruit the best talent the industry has to offer to help us grow even further. As a GAP employee, you'll enjoy loads of benefits such as a staff social fund and loyalty holidays. Our in-house Learning & Development Team are dedicated to giving you the skills you need to be your best and as a company we are always keen to promote internally.
Benefits include:
- Competitive salary and bonus scheme
- Up to 25 days annual leave plus bank holidays
- The option to buy up to 5 days additional leave
- Contributory Pension Scheme
- Life Assurance
- Employee Welfare Fund (Company-funded social events)
- Cycle to Work Scheme
- Health & Wellness (Well-being Hub, Employee Assistance Helpline, Annual Flu Jab)
So what next? If you fit the profile and are up for the challenge, we would love to hear from you! To apply all you need to do is upload your CV and complete our short application form and we'll take it from there.
GAP GROUP IS AN EQUAL OPPORTUNITIES EMPLOYER
Area Sales in Leicester employer: GAP Group
Contact Detail:
GAP Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales in Leicester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the construction and hire industry. Attend trade shows, local meetups, or even online webinars. The more people you know, the better your chances of landing that Area Sales role.
✨Tip Number 2
Practice your pitch! You’ll need to deliver sales presentations to senior management, so make sure you can confidently showcase your skills and the value you bring. Role-play with friends or family to get comfortable with your delivery.
✨Tip Number 3
Research the company inside out! Understand GAP Group’s products and services, and be ready to discuss how you can help maximise their hire revenue. This will show you’re genuinely interested and prepared for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the easiest way to get your application noticed. Plus, it shows you’re keen on joining the team at GAP Group. So, upload that CV and let’s get started!
We think you need these skills to ace Area Sales in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales role. Highlight your experience in the construction or hire industry and showcase any achievements that demonstrate your ability to exceed sales targets.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role. Mention specific skills like communication and negotiation that align with what we're looking for.
Showcase Your Achievements: When filling out the application form, don’t just list your responsibilities. Instead, focus on your achievements and how you’ve contributed to revenue growth in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smooth process. It’s super easy – just upload your CV and complete the short application form. We can’t wait to see your application!
How to prepare for a job interview at GAP Group
✨Know Your Product Inside Out
Before the interview, make sure you understand the range of equipment offered by the company. Familiarise yourself with the specifics of diggers, dumpers, and hand tools. This knowledge will help you answer questions confidently and demonstrate your genuine interest in the role.
✨Prepare for Sales Scenarios
Think about past experiences where you've exceeded sales targets or successfully negotiated deals. Be ready to share specific examples that highlight your skills in engaging with stakeholders and generating revenue growth. This will show that you have the practical experience they’re looking for.
✨Practice Your Communication Skills
Since exceptional communication is key for this role, practice articulating your thoughts clearly and concisely. You might even want to do a mock interview with a friend or family member to get comfortable discussing your achievements and how you can contribute to the team.
✨Show Enthusiasm for the Industry
Demonstrate your passion for the construction and hire industry during the interview. Research current trends and challenges in the sector, and be prepared to discuss how you can help the company navigate these. This enthusiasm can set you apart from other candidates.