Marketing Manager UK & Ireland

The Marketing Manager UK & Ireland is responsiblefor developing and executing localised marketing strategies to drive brandawareness, customer engagement, and sales within their designated region. Thisrole requires a deep understanding of regional market trends, consumerbehaviour, and retail dynamics to ensure that global marketing initiatives areeffectively adapted for local audiences. Develop and execute regional trade marketing plans that align with global brand strategies and local market needs. Manage trade marketing initiatives, working closely with retail teams and wholesale partners to maximize brand presence. Coordinate regional campaigns, including event sponsorships, activations, and in-store promotions. Act as the primary liaison between the global marketing team and local retail and wholesale partners to ensure alignment on brand positioning and messaging. Analyze regional sales performance and consumer insights to refine marketing strategies and improve ROI. Manage regional marketing budgets. Partner with e-commerce teams to optimize digital marketing strategies, ensuring a strong online presence and conversion rates in regional markets. Assist PR, media, and influencer marketing teams to build brand awareness and engagement in the region. Monitor competitor activity andindustry trends to identify opportunities and potential threats within theregion. Implements regional marketingstrategies tailored to local consumer behavior and market dynamics. Execute regional trade marketinginitiatives, retail activations, and brand campaigns in collaboration withglobal teams. Manages marketing budgets for theregion, ensuring optimal allocation for brand growth and sales impact. Oversees key retail and wholesalepartnerships, ensuring brand consistency and alignment with global guidelines. Analyzes market performance,consumer insights, and competitor activities to refine regional marketingstrategies. #J-18808-Ljbffr