At a Glance
- Tasks: Lead digital marketing campaigns for touring productions and drive ticket sales.
- Company: Join a dynamic team in the exciting world of live entertainment.
- Benefits: 25 days holiday, hands-on experience, and career development opportunities.
- Other info: Collaborative culture with opportunities to influence and innovate.
- Why this job: Make an impact in a fast-paced environment while working on thrilling events.
- Qualifications: 4-6 years marketing experience, especially in live entertainment or touring productions.
The predicted salary is between 45000 - 55000 £ per year.
We are seeking a proactive, strategic and creatively driven Senior Marketing Manager (Maternity Cover) to lead the end-to-end delivery of our digital marketing campaigns across our portfolio of touring productions. In this role, you will be accountable for filling seats in every city, managing national and local advertising budgets, and orchestrating a high-velocity promotional schedule. The ideal candidate will develop data‑driven strategies that strengthen our national brand identity while driving micro‑targeted, market‑by‑market ticket sales at every tour stop. You will operate as the central liaison between the production team, regional venue marketing teams, PR agencies, and ticketing partners—ensuring alignment, clarity, and seamless execution across all stakeholders.
Key Responsibilities
- Strategic Campaign Development
- Formulate cohesive, multi-channel national tour marketing plans detailing timelines, asset deployment schedules, and revenue goals across regional markets.
- Design audience development initiatives that target specific regional demographics, group booking segments, and niche interest communities.
- Manage substantial marketing budgets, allocating spend across markets based on historical sales data, seating capacity, and real-time box office pacing.
- Oversee the production of all promotional assets, including key art, video trailers, social media shorts, and behind-the-scenes content.
- Direct paid digital media strategies encompassing localized SEO, PPC, and targeted social media advertising campaigns.
- Leverage CRM tools to deploy data-driven email marketing funnels and track automated abandon-cart or re-engagement flows.
- Partner directly with regional venue marketing managers and local promoters to maximize local box office channels and leverage regional venue databases.
- Build custom, market-specific asset packages including localized print, radio, digital ads, and out-of-home (OOH) media placements.
- Coordinate on-sale schedules and priority booking windows systematically across the entire tour routing.
- Analytics & Reporting
- Analyse real-time box office reports and ticketing metrics weekly to identify sluggish markets and rapidly pivot promotional strategies.
- Lead post-campaign audits, calculating return on investment (ROI) and cross-referencing spending against overall conversion benchmarks.
- Present transparent progress updates regarding revenue pacing, ticket inventory, and promotional impact to key internal and external stakeholders.
Key Requirements
- Experience: Minimum of 4–6 years of professional marketing experience, with at least 2 years explicitly focused on touring theatrical productions, live music, festivals, or experiential entertainment.
- Performance Delivery: Demonstrated success driving ticket sales and direct‑response outcomes across multiple local markets, with a track record of meeting or exceeding revenue targets.
- Analytical Expertise: Proficient with ticketing platforms, Google Analytics/GA4, Facebook Ads Manager/Meta, DSPs, and Excel/SQL (or equivalent). Able to translate complex data into revenue‑driving insights, strategic recommendations, and consistent KPI delivery.
- Budget & Media Buying: Proven ability to manage marketing budgets and execute media buys across national and hyperlocal campaigns, optimising spend efficiency and performance.
- Industry Knowledge: Comprehensive understanding of the touring landscape, regional market nuances, and standard box office ticketing platforms.
- Communication & Stakeholder Management: Exceptional ability to influence senior leadership, collaborate with cross‑functional teams, and align venue marketing partners toward unified campaign goals.
- Adaptability: Thrives in a high-pressure, fast-paced environment effectively managing overlapping timelines and campaigns across multiple geographic markets.
What we offer
- 25 days holiday + bank holidays
- Work on exciting events and marketing campaigns.
- Join a collaborative, dynamic, and fast-growing team.
- Hands-on experience across multiple marketing functions and career development opportunities.
Senior Marketing Manager (Maternity Cover) in Congleton employer: Gandey World Class Productions
As a Senior Marketing Manager (Maternity Cover) with us, you'll be part of a vibrant and collaborative team dedicated to delivering exceptional touring productions. We offer 25 days of holiday plus bank holidays, hands-on experience across various marketing functions, and ample opportunities for career development in a fast-paced environment that values creativity and strategic thinking. Join us to make a meaningful impact while enjoying the excitement of working on dynamic marketing campaigns.
Contact Details:
Gandey World Class Productions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Maternity Cover) in Congleton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gandey World Class Productions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gandey World Class Productions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gandey World Class Productions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gandey World Class Productions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager (Maternity Cover) in Congleton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gandey World Class Productions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gandey World Class Productions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gandey World Class Productions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gandey World Class Productions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gandey World Class Productions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gandey World Class Productions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
