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For Companies At a Glance
- Tasks: Lead digital strategy to grow audience and boost commercial success for Decanter.
- Company: Decanter, the world's leading wine media brand, part of Future plc.
- Benefits: Competitive salary, hybrid work, uncapped leave, profit-sharing bonuses, and share options.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Join a passionate team and shape the future of wine media with your digital expertise.
- Qualifications: 7-10 years in digital media, proven subscription growth, and leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
Decanter is the world's leading wine media brand, serving as the ultimate authority for wine enthusiasts and professionals globally. With a heritage rooted in expert criticism and high-quality journalism, the brand spans a flagship magazine, Decanter Premium (paywall) and the world-renowned Decanter World Wine Awards and Fine Wine Encounters. Its digital ecosystem is designed to serve both a broad global audience and a dedicated inner circle of connoisseurs.
Future plc is a global platform for intent-led specialist media and a FTSE 250 constituent. Future connects people to their passions through high-quality content, proprietary technology, and diversified revenue streams, including advertising, e-commerce, and high-growth digital subscriptions. By leveraging its global scale and data-driven insights, Future ensures its brands, like Decanter, remain at the forefront of their respective industries.
What you'll be doing
The Head of Digital (maternity cover) is responsible for leading the digital strategy to maximise audience growth and accelerate commercial success. You will report to the Managing Director and oversee all digital content, blending instinctive market knowledge with a first-class SEO pedigree to build rankings performance and embed these processes across the team. A primary focus of this role is managing the balance between high-reach, pre-paywall content and exclusive, post-paywall content designed to drive Decanter Premium subscriptions. By blending digital expertise with a passion for high-converting content, the individual will ensure Decanter remains the authoritative voice for global wine enthusiasts, aligning with a data-driven approach to specialist media.
Experience that will put you ahead of the curve
- 7-10 years in digital media/publishing with a proven track record in subscription-based models (ideally in lifestyle, consumer, or specialist media sectors like food/wine, travel, or luxury goods).
- Experience driving digital growth, such as increasing subscriber bases by 20%+ through content strategies or campaigns.
- Prior leadership experience in an overseer or managerial capacity, managing cross-functional teams.
- Familiarity with the wine industry or enthusiast communities is advantageous but not essential.
- A passion for premium content and user-centric digital experiences.
What's in it for you
The expected range for this role is £60,000 - £80,000. This is a Hybrid role from our London Office, working three days from the office, two from home.
More great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Well-being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Who are we
We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table – it's about making sure the table has room for everyone. Because a diverse team isn't just good for business. It's the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Head of Digital, Decanter - 12 Month FTC in London employer: gamigo AG
Contact Detail:
gamigo AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital, Decanter - 12 Month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the wine and digital media industries. Attend events, join online forums, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your digital prowess! Create a personal website or portfolio that highlights your achievements in digital media and subscription growth. This is your chance to showcase your skills and passion for premium content, making you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into Decanter's digital strategy. Familiarise yourself with their content, audience, and competitors. Bring fresh ideas to the table that align with their goals, showing them you're not just another candidate but the perfect fit for the Head of Digital role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Future. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Head of Digital, Decanter - 12 Month FTC in London
Some tips for your application 🫡
Show Your Passion for Wine: When you're writing your application, let your love for wine shine through! Whether it's your favourite varietal or a memorable tasting experience, sharing your passion can set you apart from the crowd.
Highlight Your Digital Expertise: Make sure to showcase your digital media experience clearly. Talk about specific strategies you've implemented that led to audience growth or increased subscriptions. We want to see how you can bring that expertise to Decanter!
Tailor Your Application: Don't just send a generic application. Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. This shows us that you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it gives you a chance to explore more about us and what we stand for!
How to prepare for a job interview at gamigo AG
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital media and subscription models. Familiarise yourself with Decanter's digital content strategy and think about how you can contribute to audience growth and commercial success.
✨Showcase Your Leadership Skills
Prepare examples of your past leadership experiences, especially in managing cross-functional teams. Be ready to discuss how you've driven digital growth and increased subscriber bases in previous roles.
✨Passion for Wine is Key
Even if you're not a wine expert, showing genuine enthusiasm for the industry can set you apart. Research the wine community and be prepared to discuss how you can connect with both casual enthusiasts and connoisseurs.
✨Data-Driven Mindset
Since the role emphasises a data-driven approach, come equipped with insights on how you've used data to inform content strategies. Think about specific metrics you've improved and how that aligns with Decanter's goals.