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For Companies At a Glance
- Tasks: Lead digital strategy to grow audience and boost commercial success for Decanter.
- Company: Decanter, the world's leading wine media brand, part of Future plc.
- Benefits: Competitive salary, hybrid work, uncapped leave, profit-sharing bonuses, and share purchase options.
- Other info: Embrace diversity and innovation in a dynamic workplace with excellent career opportunities.
- Why this job: Join a passionate team and shape the future of wine media with your digital expertise.
- Qualifications: 7-10 years in digital media, proven subscription growth, and leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
Decanter is the world's leading wine media brand, serving as the ultimate authority for wine enthusiasts and professionals globally. With a heritage rooted in expert criticism and high-quality journalism, the brand spans a flagship magazine, Decanter Premium (paywall) and the world-renowned Decanter World Wine Awards and Fine Wine Encounters. Its digital ecosystem is designed to serve both a broad global audience and a dedicated inner circle of connoisseurs.
Future plc is a global platform for intent-led specialist media and a FTSE 250 constituent. Future connects people to their passions through high-quality content, proprietary technology, and diversified revenue streams, including advertising, e-commerce, and high-growth digital subscriptions. By leveraging its global scale and data-driven insights, Future ensures its brands, like Decanter, remain at the forefront of their respective industries.
What you’ll be doing
The Head of Digital (maternity cover) is responsible for leading the digital strategy to maximise audience growth and accelerate commercial success. You will report to the Managing Director and oversee all digital content, blending instinctive market knowledge with a first-class SEO pedigree to build rankings performance and embed these processes across the team. A primary focus of this role is managing the balance between high-reach, pre-paywall content and exclusive, post-paywall content designed to drive Decanter Premium subscriptions. By blending digital expertise with a passion for high-converting content, the individual will ensure Decanter remains the authoritative voice for global wine enthusiasts, aligning with a data-driven approach to specialist media.
Experience that will put you ahead of the curve
- 7-10 years in digital media/publishing with a proven track record in subscription-based models (ideally in lifestyle, consumer, or specialist media sectors like food/wine, travel, or luxury goods).
- Experience driving digital growth, such as increasing subscriber bases by 20%+ through content strategies or campaigns.
- Prior leadership experience in an overseer or managerial capacity, managing cross-functional teams.
- Familiarity with the wine industry or enthusiast communities is advantageous but not essential.
- A passion for premium content and user-centric digital experiences.
What’s in it for you
The expected range for this role is £60,000 - £80,000. This is a Hybrid role from our London Office, working three days from the office, two from home. More great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Well-being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Who are we
We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table – it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Head of Digital, Decanter - 12 Month FTC employer: gamigo AG
Contact Detail:
gamigo AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital, Decanter - 12 Month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the wine and digital media industries. Attend events, join online forums, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your digital prowess! When you get the chance to chat with potential employers, highlight your experience in driving digital growth and subscription models. Share specific examples of how you've increased audience engagement or subscriber numbers in previous roles.
✨Tip Number 3
Tailor your pitch! When you're in interviews or networking situations, make sure to align your skills and experiences with what Decanter is looking for. Talk about your passion for premium content and how you can help them grow their digital presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Future family. Let’s get you that dream job!
We think you need these skills to ace Head of Digital, Decanter - 12 Month FTC
Some tips for your application 🫡
Show Your Passion for Digital Media: When you’re writing your application, let your enthusiasm for digital media shine through! We want to see how your experience aligns with our mission at Decanter and how you can contribute to our digital strategy.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in subscription-based models and digital growth strategies. We love seeing how you’ve made an impact in previous roles!
Be Data-Driven: Since we’re all about data-driven insights, include any metrics or achievements that showcase your success in growing audiences or increasing subscriptions. Numbers speak volumes, and we want to hear your success stories!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at gamigo AG
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital media and subscription models. Familiarise yourself with successful strategies that have driven growth in similar industries, especially in lifestyle or specialist media. This will show your potential employer that you're not just a candidate, but a knowledgeable leader ready to take Decanter's digital strategy to the next level.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed cross-functional teams in the past. Highlight specific instances where your leadership directly contributed to audience growth or improved content strategies. This will demonstrate your ability to lead and inspire a team, which is crucial for the Head of Digital role.
✨Passion for Wine is Key
Even if you don't have extensive experience in the wine industry, showing a genuine interest in wine and its community can set you apart. Do some research on current trends, popular wines, and Decanter's unique position in the market. This passion will resonate well during the interview and align with Decanter's mission.
✨Data-Driven Mindset
Be prepared to discuss how you've used data to inform your decisions in previous roles. Whether it's increasing subscriber bases or optimising content for SEO, having concrete examples of how you've leveraged data will be impressive. It shows that you understand the importance of a data-driven approach in today's digital landscape.