At a Glance
- Tasks: Analyse Google search performance and provide insights for marketing strategies.
- Company: Join Go.Compare, a dynamic company focused on innovation and collaboration.
- Benefits: Enjoy uncapped leave, profit-sharing bonuses, and well-being support.
- Other info: Great career growth opportunities and a supportive team culture.
- Why this job: Make an impact by translating data into actionable insights in a hybrid work environment.
- Qualifications: Experience in PPC and SEO analysis with strong analytical skills.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a Search Analyst to monitor, analyze, and report on Google search performance across both paid (PPC) and organic (SEO) channels. This role is responsible for delivering a holistic view of search performance, including combined metrics such as total click‑through and overall search visibility. You will also translate market and search insights into clear context on user intent and search behaviour to support marketing and product decisions.
Key Responsibilities:
- Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
- Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance.
- Analyze combined search metrics (e.g. total CTR, blended click share, cannibalization or lift between PPC and SEO).
- Identify trends, opportunities, and risks in search performance based on keyword, category and device.
- Translate search and market data into insights about user intent, demand, and search behaviour.
- Partner with marketing and trading teams to provide data‑driven recommendations.
- Support campaign planning and optimisation by identifying keyword opportunities and performance gaps.
- Ensure data accuracy and consistency across search platforms and reporting tools.
Experience that will put you ahead of the curve
Essential Skills:
- Experience analyzing PPC and SEO performance, ideally within Google Search (e.g., Google Ads, Search Console).
- Strong analytical skills with the ability to synthesize data from multiple sources.
- Experience building dashboards and reports in analytics or BI tools.
- Ability to clearly communicate insights and recommendations to non‑technical stakeholders.
- Strong attention to detail and comfort working with performance metrics.
Desired Skills:
- Experience with blended or integrated search reporting (PPC + SEO).
- Familiarity with keyword research tools and competitive search analysis.
- Understanding of attribution and the interaction between paid and organic search.
- Experience translating macro market trends into actionable insights.
- Predictive modelling and forecasting experience.
What’s in it for you
The expected range for this role is £30,000 - £40,000. This is a Hybrid role from our Cardiff Office, working three days from the office, two from home.
Perks:
- Uncapped leave, because we trust you to manage your workload and time.
- When we hit our targets, enjoy a share of our profits with a bonus.
- Refer a friend and get rewarded when they join Future.
- Well‑being support with access to our Colleague Assistant Programmes.
- Opportunity to purchase shares in Future, with our Share Incentive Plan.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Search Analyst (PPC/SEO) - Go.Compare in Cardiff employer: gamigo AG
At Go.Compare, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our Cardiff office provides a hybrid working model, allowing flexibility with three days in the office and two from home, alongside unique benefits such as uncapped leave and profit-sharing bonuses. We are committed to employee growth, providing opportunities for professional development and well-being support, making us an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Search Analyst (PPC/SEO) - Go.Compare in Cardiff
✨Tip Number 1
Get to know the company inside out! Research Go.Compare and their approach to PPC and SEO. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to search performance analysis. Be ready to discuss your experience with PPC and SEO metrics, and how you've used data to drive decisions in the past.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Search Analyst (PPC/SEO) - Go.Compare in Cardiff
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Search Analyst role. Highlight your experience with PPC and SEO, and show us how your skills align with what we're looking for. A personal touch goes a long way!
Show Off Your Analytical Skills:We love data! When you’re writing your application, be sure to mention specific examples of how you've analysed search performance in the past. Use metrics and results to demonstrate your impact – numbers speak louder than words!
Communicate Clearly:Remember, we want to see how well you can translate complex data into insights. Use clear and concise language in your application to show us that you can communicate effectively with both technical and non-technical folks.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at gamigo AG
✨Know Your Metrics
Before the interview, brush up on key PPC and SEO metrics like CTR, conversions, and impressions. Be ready to discuss how you’ve used these metrics in past roles to drive performance and make data-driven decisions.
✨Showcase Your Analytical Skills
Prepare examples of how you've synthesised data from multiple sources to identify trends or opportunities. Highlight any dashboards or reports you've built, as this will demonstrate your ability to present complex information clearly.
✨Understand User Intent
Familiarise yourself with how user intent influences search behaviour. Be prepared to discuss how you would translate market insights into actionable recommendations for marketing and product teams.
✨Communicate Clearly
Practice explaining technical concepts in simple terms. You’ll likely need to communicate insights to non-technical stakeholders, so being able to articulate your findings clearly is crucial.
