At a Glance
- Tasks: Lead creative strategy and growth for a culture-first marketing agency in the UK.
- Company: Join GameSquare, a gaming-native media and tech company shaping modern culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team with diverse backgrounds in gaming, music, and sports.
- Why this job: Make an impact in the gaming and digital culture space with innovative strategies.
- Qualifications: Experience in marketing, strong client relationship skills, and a passion for storytelling.
The predicted salary is between 80000 - 100000 € per year.
About GameSquare & ZONED
GameSquare is a gaming-native media, technology, and services company operating at the intersection of culture, content, and community. We work with brands, creators, publishers, and platforms to help them authentically engage modern audiences through gaming, digital media, live experiences, and emerging ecosystems. Our approach is rooted in deep cultural fluency and data-driven insight. Rather than chasing attention, we study how communities form, how behaviour evolves, and where culture is heading, allowing our partners to show up early, credibly, and with lasting impact. Across strategy, creative, production, media, and technology, we build experiences and businesses that are designed to scale and endure.
ZONED is GameSquare’s global culture-first marketing and activation agency, built to operate at the speed of the internet. Our team of strategists, creatives, and domain experts live inside the communities, platforms, and fandoms that shape modern consumer behaviour — especially across gaming, creators, and digital culture. We live by six core principles:
- Recognize and respect target niches
- Leverage insights over inferences
- Feel current and push trends forward
- Build positive community
- Deliver world-class experiences across IRL & Digital environments
- Value diversity and inclusivity
Our ZONED team members come from a mixed background of marketing, gaming, music, and sports that allows us to cover all corners of internet culture. Using our combined experience, we work to create unique cultural crossover opportunities that will leave a footprint on the digital landscape.
What You’ll Be Doing
- Lead Zoned’s launch plan & growth strategy in the UK market with the support of Chief Strategy Officer, Head of Agency & Sales Director, EMEA.
- Alongside the Sales Director, EMEA position the Agency in the UK market as a leading culture-first marketing and activation agency that is uniquely positioned to service UK based clients.
- Lead New Biz opportunities from a creative & strategy perspective including capabilities presentations and RFP responses with the support of President, Creative & Strategy.
- Build a strong understanding of GameSquare services and be a champion for collaborative business growth across the company (Agency Services, Talent & Technology).
- Lead local accounts strategically, thinking holistically about brand goals and developing plans to execute towards those goals on timeline.
- Analyze brand, cultural, and industry insights via research to inform creative thought starters.
- Deliver work at a high level and identify new opportunities for clients to engage GameSquare’s in-house solutions.
- Work alongside in-house or external design resources to support in bringing strategic & creative vision to life for proposals and live programs.
- Collaborate with Client Services team to prioritize deliverables, owning your bandwidth and personal organization.
- Think ahead, identify potential roadblocks and anticipate pivots needed in shared work streams.
- Communicate compelling ideas and strategy clearly to key stakeholders via visual, written, verbal presentations. Ex: Decks, Briefs, Zoom Presentations.
- Collaborate with external and internal stakeholders to define annual plans, campaign visions, define product launch messaging etc.
- Partnering with creative vendors to support creative concepting and execution stages.
- Studying cultural niches and talent relevant to client work and internet culture.
What You’ll Need
- Strong desire to build and grow a localized Agency within a Global organization structure.
- Equally Strategically & Commercial minded.
- Detail-oriented precision; Big Picture + Critical Thinker.
- Proven track record of building and maintaining strong client relationships.
- Accountability for the work the team puts out, a no excuses attitude.
- Familiarity with 360° marketing campaigns including experiential, content, media and social media strategy.
- Creative flair and a passion for storytelling, with a keen eye for visual design and attention to detail, specifically when it comes to business growth tasks.
- Ability to thrive in a fast-paced, collaborative environment, manage multiple projects simultaneously while meeting deadlines, and flexing quickly to pivots needed.
Reporting To Head of Agency (Global)
Key Internal Partners
- Chief Strategy Officer (Global)
- Chief Revenue Officer (Global)
- Sales Director, EMEA (UK)
- President, Creative & Strategy
- Talent Managed Services Director (UK)
- Client Manager (UK)
VP, Creative Strategy employer: GameSquare Holdings Inc.
GameSquare is an exceptional employer for those looking to thrive in the dynamic world of gaming and digital culture. With a strong emphasis on creativity, collaboration, and community engagement, employees benefit from a vibrant work culture that values diversity and inclusivity. The opportunity for professional growth is abundant, as team members are encouraged to lead innovative projects and engage with cutting-edge strategies in a supportive environment, all while being part of a global organisation that is at the forefront of cultural marketing.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Creative Strategy
✨Tip Number 1
Get to know the company inside out! Dive into GameSquare's culture, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think about how your past experiences align with the role of VP, Creative Strategy. Be ready to share specific examples that highlight your strategic thinking and creative flair.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the GameSquare family and ready to make an impact.
We think you need these skills to ace VP, Creative Strategy
Some tips for your application 🫡
Show Your Creative Side:When you're applying for a role like VP of Creative Strategy, we want to see your creativity shine through. Use your application to showcase your unique ideas and how you can bring fresh perspectives to our team.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the job description. We love seeing how your background fits into our culture-first approach!
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your passion for gaming and digital culture, and how it drives your creative strategy.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it gets the attention it deserves!
How to prepare for a job interview at GameSquare Holdings Inc.
✨Know Your Audience
Before the interview, dive deep into GameSquare and ZONED's mission and values. Understand their focus on culture, community, and data-driven insights. This will help you tailor your responses to show how your experience aligns with their goals.
✨Showcase Your Creative Strategy Skills
Prepare specific examples of past projects where you've successfully led creative strategies. Highlight your ability to analyse brand and cultural insights, and how you've used them to inform your work. Be ready to discuss how you can apply this to GameSquare's unique approach.
✨Communicate Clearly and Confidently
Practice presenting your ideas in a clear and compelling manner. Use visual aids if possible, as they can help convey your thoughts more effectively. Remember, communication is key in this role, so demonstrate your ability to articulate strategies and concepts.
✨Emphasise Collaboration and Flexibility
GameSquare values teamwork and adaptability. Be prepared to discuss how you've worked collaboratively in fast-paced environments and how you've managed multiple projects. Share examples of how you've navigated challenges and pivoted strategies when needed.
