At a Glance
- Tasks: Lead creative strategy and growth for a culture-first marketing agency in the UK.
- Company: Join GameSquare, a gaming-native media and tech company shaping modern culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team with diverse backgrounds in gaming, music, and sports.
- Why this job: Make an impact in the gaming and digital culture space with innovative strategies.
- Qualifications: Experience in marketing, strong client relationship skills, and a passion for storytelling.
The predicted salary is between 80000 - 100000 € per year.
About GameSquare & ZONED
GameSquare is a gaming-native media, technology, and services company operating at the intersection of culture, content, and community. We work with brands, creators, publishers, and platforms to help them authentically engage modern audiences through gaming, digital media, live experiences, and emerging ecosystems. Our approach is rooted in deep cultural fluency and data-driven insight. Rather than chasing attention, we study how communities form, how behaviour evolves, and where culture is heading, allowing our partners to show up early, credibly, and with lasting impact. Across strategy, creative, production, media, and technology, we build experiences and businesses that are designed to scale and endure.
ZONED is GameSquare’s global culture-first marketing and activation agency, built to operate at the speed of the internet. Our team of strategists, creatives, and domain experts live inside the communities, platforms, and fandoms that shape modern consumer behaviour — especially across gaming, creators, and digital culture. We live by six core principles:
- Recognize and respect target niches
- Leverage insights over inferences
- Feel current and push trends forward
- Build positive community
- Deliver world-class experiences across IRL & Digital environments
- Value diversity and inclusivity
Our ZONED team members come from a mixed background of marketing, gaming, music, and sports that allows us to cover all corners of internet culture. Using our combined experience, we work to create unique cultural crossover opportunities that will leave a footprint on the digital landscape.
What You’ll Be Doing
- Lead Zoned’s launch plan & growth strategy in the UK market with the support of Chief Strategy Officer, Head of Agency & Sales Director, EMEA.
- Alongside the Sales Director, EMEA position the Agency in the UK market as a leading culture-first marketing and activation agency that is uniquely positioned to service UK based clients.
- Lead New Biz opportunities from a creative & strategy perspective including capabilities presentations and RFP responses with the support of President, Creative & Strategy.
- Build a strong understanding of GameSquare services and be a champion for collaborative business growth across the company (Agency Services, Talent & Technology).
- Lead local accounts strategically, thinking holistically about brand goals and developing plans to execute towards those goals on timeline.
- Analyze brand, cultural, and industry insights via research to inform creative thought starters.
- Deliver work at a high level and identify new opportunities for clients to engage GameSquare’s in-house solutions.
- Work alongside in-house or external design resources to support in bringing strategic & creative vision to life for proposals and live programs.
- Collaborate with Client Services team to prioritize deliverables, owning your bandwidth and personal organization.
- Think ahead, identify potential roadblocks and anticipate pivots needed in shared work streams.
- Communicate compelling ideas and strategy clearly to key stakeholders via visual, written, verbal presentations. Ex: Decks, Briefs, Zoom Presentations.
- Collaborate with external and internal stakeholders to define annual plans, campaign visions, define product launch messaging etc.
- Partnering with creative vendors to support creative concepting and execution stages.
- Studying cultural niches and talent relevant to client work and internet culture.
What You’ll Need
- Strong desire to build and grow a localized Agency within a Global organization structure.
- Equally Strategically & Commercial minded.
- Detail-oriented precision; Big Picture + Critical Thinker.
- Proven track record of building and maintaining strong client relationships.
- Accountability for the work the team puts out, a no excuses attitude.
- Familiarity with 360° marketing campaigns including experiential, content, media and social media strategy.
- Creative flair and a passion for storytelling, with a keen eye for visual design and attention to detail, specifically when it comes to business growth tasks.
- Ability to thrive in a fast-paced, collaborative environment, manage multiple projects simultaneously while meeting deadlines, and flexing quickly to pivots needed.
Reporting To Head of Agency (Global)
Key Internal Partners
- Chief Strategy Officer (Global)
- Chief Revenue Officer (Global)
- Sales Director, EMEA (UK)
- President, Creative & Strategy
- Talent Managed Services Director (UK)
- Client Manager (UK)
VP, Creative Strategy in London employer: GameSquare Holdings Inc.
GameSquare is an exceptional employer for those looking to thrive in the dynamic world of gaming and digital culture. With a strong emphasis on creativity, collaboration, and community engagement, employees benefit from a vibrant work culture that values diversity and inclusivity. The opportunity for professional growth is abundant, as team members are encouraged to lead innovative projects and engage with cutting-edge strategies in a supportive environment, all while being part of a global organisation that is at the forefront of cultural marketing.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Creative Strategy in London
✨Tip Number 1
Get to know the company inside out! Dive into GameSquare's culture, values, and recent projects. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at GameSquare. Plus, it could lead to a referral!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think of examples from your past that showcase your strategic thinking and creativity. Remember, they want to see how you can bring ideas to life!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the GameSquare family.
We think you need these skills to ace VP, Creative Strategy in London
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique perspective on how you can contribute to our culture-first approach at ZONED.
Tailor Your Application:Make sure to customise your application for the VP, Creative Strategy role. Highlight your experience in gaming and digital culture, and how it aligns with our mission to authentically engage modern audiences.
Be Data-Driven:We love insights over inferences! Include any relevant data or examples that demonstrate your understanding of cultural trends and consumer behaviour, as this will resonate well with us.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at GameSquare Holdings Inc.
✨Know Your Audience
Before the interview, dive deep into GameSquare and ZONED's culture and values. Understand their approach to community engagement and how they leverage insights over inferences. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Creative Strategy Skills
Prepare examples of past projects where you've successfully led creative strategies. Highlight your ability to think holistically about brand goals and how you’ve delivered high-level work that resonates with target audiences. Be ready to discuss how you can apply this experience to GameSquare’s unique offerings.
✨Communicate Clearly and Confidently
Practice presenting your ideas in a clear and compelling manner. Whether it’s through visual aids or verbal communication, ensure you can articulate your thoughts effectively. This is crucial for engaging with key stakeholders and demonstrating your strategic mindset.
✨Be Ready to Discuss Trends
Stay updated on current trends in gaming, digital media, and internet culture. Be prepared to discuss how these trends can influence marketing strategies and client engagement. Showing that you can anticipate shifts in culture will position you as a forward-thinking candidate.
