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- Tasks: Lead social media strategy for Blizzard's iconic franchises and create engaging content.
- Company: Join Activision Blizzard, a global leader in interactive entertainment with beloved gaming franchises.
- Benefits: Enjoy a vibrant office in Soho, free gym access, and a well-stocked kitchen.
- Why this job: Be part of a dynamic team that shapes gaming culture and engages with passionate players.
- Qualifications: Experience in social media management, content creation, and a passion for gaming is essential.
- Other info: Diversity and inclusion are core values; we welcome applicants from all backgrounds.
The predicted salary is between 28800 - 42000 £ per year.
Activision Blizzard plays a centralised role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources, Finance and Supply Chain. Based in Soho, the cultural heart of London’s West End, our office is surrounded by iconic record shops, film companies, media offices, and top-tier restaurants. With Regent’s Park, Piccadilly Circus, and Oxford Street nearby, and excellent transport links, our location is as dynamic as our work. We also offer a well-stocked kitchen and a free on-site gym.
Your Mission
As a Senior Social Media Specialist for Blizzard franchises (including World of Warcraft, Diablo, Overwatch), you will drive strategic and editorial management of UK and EMEA social channels. You will be responsible for delivering compelling, high-impact content that resonates with our players and reflects the voice of our franchises. You will bring a deep understanding of social media storytelling, editorial planning, and content ideation - paired with exceptional copywriting skills and a flair for tone of voice. You’ll also own planned and reactive newsroom-style content, with video skills considered a strong advantage. This role demands an experienced project leader and stakeholder manager who can coordinate across cross-functional internal teams and external agencies to deliver best-in-class campaigns and community engagement.
Key Responsibilities
- Own and lead the content strategy and publishing roadmap for Blizzard’s UK and EMEA social channels.
- Act as project lead or support across cross-functional activations (with Franchise, PR, Influencer, Legal stakeholders), ensuring alignment and timely execution.
- Originate and localise content based on player insights, with a strong editorial voice and creative flair.
- Drive both planned and reactive content creation, including real-time newsroom-style publishing.
- Collaborate with 1P and Xbox teams to amplify content and campaigns.
- Provide broader EMEA social support and coverage as needed.
- Monitor and report on sentiment and engagement metrics, using insights to optimise content and strategy.
- Engage directly with players across owned and earned channels, delivering high-quality 1:1 and 1:many interactions.
- Stay ahead of trends in gaming, pop culture, and digital media to inform content and engagement strategies.
- Represent Blizzard at community events and act as a brand ambassador online and offline.
Player Profile
- Proven experience managing social media channels and editorial calendars in a fast-paced environment.
- Strong project and stakeholder management skills.
- Demonstrated expertise in content creation, copywriting, and tone of voice.
- Experience with digital design and video content creation and editing is a plus.
- Deep knowledge of Blizzard games and digital platforms (Meta, X, TikTok, YouTube).
- Passion for gaming, storytelling, and community engagement.
- Fluent in English (written and verbal) with excellent communication and collaboration skills.
Success in Year 1
- Demonstrated growth in social KPIs and sentiment across UK and EMEA channels.
- Clear examples of content and campaigns that have driven player engagement and brand affinity.
- Strong cross-functional relationships and project delivery impact.
Our World
Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.
Senior Social Media Specialist, Blizzard EMEA London (England) Blizzard Entertainment Posted a [...] employer: Gamecompanies
Contact Detail:
Gamecompanies Recruiting Team
accommodationrequests@activisionblizzard.com
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Specialist, Blizzard EMEA London (England) Blizzard Entertainment Posted a [...]
✨Tip Number 1
Familiarise yourself with Blizzard's franchises and their unique voices. Understanding the nuances of games like World of Warcraft, Diablo, and Overwatch will help you create content that resonates with their communities.
✨Tip Number 2
Engage with Blizzard's social media channels before applying. Comment on posts, share your thoughts, and demonstrate your passion for their games. This will show your genuine interest in the role and the brand.
✨Tip Number 3
Stay updated on the latest trends in gaming and social media. Being able to discuss current events or viral content during interviews can showcase your knowledge and enthusiasm for the industry.
✨Tip Number 4
Network with current or former employees of Blizzard. They can provide insights into the company culture and the specifics of the Senior Social Media Specialist role, which can be invaluable during your application process.
We think you need these skills to ace Senior Social Media Specialist, Blizzard EMEA London (England) Blizzard Entertainment Posted a [...]
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Social Media Specialist position. Tailor your application to highlight your relevant experience in managing social media channels and content creation.
Showcase Your Skills: In your CV and cover letter, emphasise your copywriting skills, project management experience, and familiarity with Blizzard games. Provide specific examples of past campaigns or projects that demonstrate your ability to engage audiences effectively.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for gaming and storytelling. Use a tone that aligns with Blizzard's brand voice, and explain how your background makes you a perfect fit for their team.
Highlight Your Knowledge of Trends: Mention your awareness of current trends in gaming and digital media in your application. This shows that you are proactive and can adapt content strategies to resonate with players and enhance engagement.
How to prepare for a job interview at Gamecompanies
✨Showcase Your Social Media Expertise
Be prepared to discuss your previous experience managing social media channels. Highlight specific campaigns you've led, the strategies you employed, and the results achieved. This will demonstrate your ability to drive engagement and resonate with audiences.
✨Demonstrate Your Copywriting Skills
Since exceptional copywriting is crucial for this role, bring examples of your work that showcase your tone of voice and storytelling abilities. Be ready to discuss how you adapt your writing style to fit different platforms and audiences.
✨Understand Blizzard's Franchises
Familiarise yourself with Blizzard's games and their communities. Show your passion for gaming and how it informs your content creation. Being able to speak knowledgeably about titles like World of Warcraft and Overwatch will impress your interviewers.
✨Prepare for Project Management Questions
As a project leader, you'll need strong stakeholder management skills. Prepare to discuss how you've coordinated with cross-functional teams in the past, including any challenges faced and how you overcame them. This will highlight your leadership capabilities.
