At a Glance
- Tasks: Lead strategic partnerships and drive revenue growth for top-tier clients in sports marketing.
- Company: Dynamic agency focused on brand marketing and sponsorships in sports and entertainment.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on cultural relevance and business impact.
- Why this job: Shape impactful marketing strategies and work with leading brands in Formula 1 and football.
- Qualifications: 7+ years in brand marketing or agency experience with strong client relationship skills.
The predicted salary is between 60000 - 80000 £ per year.
Position Summary
As an Account Director, you are the business lead across assigned account(s), responsible for shaping partnership direction, driving revenue growth, and strengthening long-term client relationships.
You translate client ambition into strategic roadmaps, ensuring our work delivers measurable business impact while expanding the scope and scale of our engagement.
You serve as the primary strategic partner to senior client stakeholders while working in close partnership with Program Directors, who lead operational planning and executional excellence.
This role supports a leading technology client, with a focus on driving strategic impact across their sponsorship portfolio in Formula 1 and football (soccer), partnering closely with rights holders, teams, and leagues to activate culturally relevant, business-driving work.
- What You’ll Do
- Strategic Business Leadership
- Serve as the business lead across account(s), owning partnership vision, performance, and growth.
- Develop a deep understanding of each client’s business, industry landscape, competitive dynamics, and objectives to proactively shape strategic direction.
- Develop multi-year account roadmaps aligned to client business objectives and evolving category dynamics.
- Provide proactive, insight-driven counsel to mid-to-senior client stakeholders.
- Identify risks and growth opportunities early, developing action plans in partnership with agency leadership.
- Create and activate formal growth plans for account(s), aligning internal teams and capabilities to drive measurable impact.
- Client Partnership & Influence
- Build trusted relationships with senior client stakeholders grounded in credibility, foresight, and strategic thinking.
- Confidently navigate complex organizational dynamics and decision-making structures.
- Elevate conversations beyond execution toward long-term brand and business impact.
- Lead annual planning conversations, QBRs, and senior-level presentations.
- Guide partnerships with strong relationship leadership, building trust, influencing decisions, and helping clients prioritize the right opportunities.
- Creative & Strategic Stewardship
- Partner with Strategy and Creative to ensure work solves meaningful business problems and capitalizes on cultural opportunity.
- Champion bold, insight-driven thinking tied to measurable performance outcomes.
- Connect capabilities across the agency to build integrated solutions that elevate impact beyond individual tactics.
- Advocate for investment where necessary to protect creative ambition and deliver maximum impact.
- Ensure integration across disciplines while Program Management leads operational orchestration.
- Financial & Commercial Accountability
- Own overall account revenue health and commercial performance.
- Partner with Program Director on scopes and financial frameworks while maintaining ultimate business accountability.
- Identify incremental revenue opportunities and lead expansion conversations.
- Participate in new business and cross-sell initiatives.
- Manage the business of the business including agreements, pricing approach, profitability stewardship, and deal negotiation in partnership with senior leadership as appropriate.
- Team Leadership
- Lead and mentor Senior Account Managers and Account Managers.
- Model executive presence, strategic curiosity, and partnership excellence.
- Foster a collaborative, integrated environment across Business and Operational tracks.
- Actively build and maintain an external network and industry relationships across sports, music, entertainment, and culture to identify emerging opportunities, strengthen client partnerships, and elevate the agency’s relevance.
- Knowledge, Skills & Abilities
- Strong business acumen and category fluency; able to quickly grasp client industry dynamics and uncover opportunity.
- Demonstrated ability to drive account growth and commercial expansion.
- Confident communicator with executive presence.
- Ability to operate at both strategic altitude and practical decision-making levels.
- Skilled at influencing cross-functional teams.
- Outcome-oriented approach that ensures work ladders to measurable business impact.
- Commercial acumen across agreements, pricing, profitability, and deal negotiation.
- Strong industry and cultural expertise, bringing knowledge of sports, music, entertainment, and cultural trends to inform strategy and identify new opportunities.
- Passion for culturally relevant work that drives real business outcomes.
- Minimum Qualifications
- 7+ years of experience in agency, brand marketing, sponsorship marketing, or integrated communications.
- Proven experience leading senior client relationships.
- Demonstrated ability to drive account growth and manage commercial health.
- Experience leading integrated, cross-channel campaigns.
- Strong financial literacy related to scopes, revenue forecasting, and profitability.
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Account Director, Brand Marketing employer: Game Seven Agency
Game Seven Agency is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for creative minds looking to make an impact in the sports industry. With a focus on employee growth, we offer continuous improvement opportunities alongside competitive benefits and bonuses, ensuring our team members feel valued and motivated in their roles. Located in a vibrant area, our agency provides a stimulating environment where innovative ideas thrive and every project is a chance to shine.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Brand Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Game Seven Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Game Seven Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Game Seven Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Game Seven Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director, Brand Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Game Seven Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Game Seven Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Game Seven Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Game Seven Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Game Seven Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Game Seven Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
