King is seeking a Senior CRM Specialist to lead lifecycle communications, optimise campaigns, and drive player engagement across channels. You will own end-to-end CRM activities from planning to analysis, collaborating with marketing, product, and external partners to deliver engaging player experiences.
The role emphasizes campaign quality, testing, and data-driven decision making to improve retention, reactivation, and monetisation across the live game operations lifecycle.
Senior CRM Specialist: Lifecycle Engagement & Retention employer: Game Companies
Game Companies is an attractive employer due to its commitment to innovation and employee development. The company fosters a collaborative work environment where creativity thrives, offering employees access to cutting-edge technology and projects. With a focus on professional growth, Game Companies provides numerous opportunities for advancement in the gaming industry.
