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- Tasks: Lead and innovate the VIP experience in crypto gambling, driving revenue and team performance.
- Company: Join Gamdom, a next-gen online betting platform redefining the gambling experience.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of high-value player experiences and make a real impact in the industry.
- Qualifications: Proven experience in building high-performance VIP organisations and exceptional leadership skills.
- Other info: Be part of a fast-paced, tech-driven company with a focus on player partnerships.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Gamdom is home to thousands of betting options for both sports and casino players to wager on. Since 2016, we have been steadily growing to provide more than just casino games and sports betting events to enjoy; with us, you can enjoy unique bonuses and earn massive rewards simultaneously.
Help Us Redefine How People Gamble Online
Gamdom isn’t here to be “another online casino.” We’re building a next-generation wagering ecosystem - faster, smarter, more personal, and more entertaining than anything the industry has seen. We move like a tech company, think like a data company, and treat our players like partners, not transactions.
Your mission: Turn our VIP function into a commercial engine that defines the future of high-value player experience in crypto gambling.
Role Overview
As Director of VIP, you will own the entire VIP business line - from revenue and portfolio performance to team leadership, operational design, and commercial strategy. You will build a predictable, scalable, data-driven VIP revenue engine that fuels Gamdom’s next era of growth.
Key Responsibilities
- Strategic Leadership
- Own full P&L for the VIP segment, driving revenue growth and margin efficiency.
- Build a structured portfolio model where every VIP Manager runs a measurable book of business.
- Transform VIP from reactive service to a predictable, revenue-producing function.
- Develop segmentation frameworks for whales, high-potential players, and churn-risk cohorts.
- Improve bonus efficiency to maximize sustainable value.
- Build and lead a high-performance VIP organization.
- Hire, upgrade, and restructure talent as needed - you own the team and the standards.
- Create a culture of portfolio ownership and commercial accountability.
- Coach managers in relationship management, negotiation, and strategic retention.
- Maintain communication standards aligned with Gamdom’s premium, crypto-native brand.
- Build personalized engagement frameworks using behavioral and predictive data.
- Identify and act on key player inflection moments.
- Lead proactive reactivation and retention initiatives.
- Ensure all touchpoints are discreet, instant, frictionless, and commercially smart.
- Partner with Product & Data to develop dashboards, triggers, and CRM capabilities.
- Influence product roadmap, promo structures, and lifecycle strategy.
- Ensure VIP priorities move through the organization without friction.
- Define and track critical KPIs: revenue per manager, LTV growth, churn conversion, bonus performance, etc.
- Build forecasting models for value trajectories and revenue predictability.
- Systematize workflows, SOPs, and review cycles to enable scale.
- Maintain a high-accountability, no-complacency culture.
You Bring
- Proven track record in building or scaling high-performance commercial/VIP organizations.
- Highly structured, organized, and process-driven mindset.
- Exceptional people leadership and relationship-building skills.
- Strong commercial acumen and executive presence.
What Success Looks Like
- A VIP department running as a scalable, predictable revenue engine.
- Managers owning their portfolios with discipline, autonomy, and commercial impact.
- Tangible lifts in GGR, LTV, retention, and unit economics.
- A VIP ecosystem that truly reflects Gamdom’s mission of redefining how people gamble online.
Director of VIP in London employer: Gamdom
Contact Detail:
Gamdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of VIP in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, let your passion for the role shine through. Share your ideas on how to elevate the VIP experience at Gamdom – they’ll love your enthusiasm!
✨Tip Number 3
Prepare for interviews by diving deep into Gamdom’s culture and values. Think about how your experience aligns with their mission of redefining online gambling. Tailor your responses to show you’re not just a fit for the role, but for the company too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Gamdom team. Let’s make this happen together!
We think you need these skills to ace Director of VIP in London
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming and the online gambling industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about redefining how people gamble online.
Highlight Your Leadership Skills: As the Director of VIP, you'll be leading a team, so make sure to showcase your leadership experience in your application. Share specific examples of how you've built high-performance teams and driven results in previous roles.
Be Data-Driven: Since we’re all about being smarter and more efficient, include any relevant data-driven achievements in your application. Whether it’s improving revenue or enhancing player experiences, numbers speak volumes and show us you mean business.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. This shows us that you’ve done your homework and are serious about joining our team.
How to prepare for a job interview at Gamdom
✨Know Your Numbers
As a Director of VIP, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like revenue per manager, LTV growth, and churn conversion. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Leadership Style
This role requires exceptional people leadership skills. Prepare examples of how you've built and led high-performance teams. Think about specific instances where you coached managers or transformed a team's culture to align with commercial goals.
✨Understand the Player Experience
Gamdom is all about redefining the gambling experience. Familiarise yourself with personalised engagement frameworks and how to use behavioural data to enhance player interactions. Be prepared to share your ideas on improving player retention and reactivation strategies.
✨Collaborate Across Functions
Cross-functional collaboration is key in this role. Think about how you've partnered with product and data teams in the past. Be ready to discuss how you would influence product roadmaps and ensure VIP priorities are seamlessly integrated across the organisation.
