At a Glance
- Tasks: Plan and execute engaging CRM campaigns across various channels to boost player satisfaction.
- Company: Join a dynamic team in the iGaming industry focused on data-driven marketing.
- Benefits: Enjoy remote work, flexible hours, 25 days off, and an equipment allowance.
- Other info: Work in a fast-paced environment with opportunities for growth and innovation.
- Why this job: Make a real impact by optimising campaigns that enhance player engagement and retention.
- Qualifications: Experience in CRM or campaign execution, with strong analytical and organisational skills.
The predicted salary is between 40500 - 49500 £ per year.
We are seeking a data-driven and detail-oriented CRM Campaign Specialist to join the team. In this role, you will be responsible for planning, executing, and optimizing CRM campaigns across multiple channels, ensuring that the right message reaches the right players at the right time. You will work closely with cross-functional teams, leveraging data insights to drive engagement, improve retention, and enhance overall player satisfaction.
Responsibilities
- Configure and execute end-to-end CRM campaigns across multiple channels, including email, onsite notifications, and promotional pages.
- Utilize data and reporting tools to support segmentation, targeting, and optimal campaign timing decisions.
- Analyze campaign performance using dashboards and reporting tools (Google Sheets, Tableau, CRM analytics), and continuously refine execution based on insights.
- Build, manage, and validate player segments within CRM systems (e.g., Fast Track or similar platforms) to ensure accurate targeting and personalization.
- Collaborate with cross-functional teams to align campaigns with broader business objectives and player engagement strategies.
- Monitor and evaluate campaign performance, delivering actionable insights and recommendations for continuous improvement.
- Ensure all campaigns comply with responsible gaming policies, data privacy requirements, and applicable regulatory standards.
- Contribute to process and workflow improvements, supporting a culture of data-driven execution and accountability.
Key Requirements
- Proven experience in CRM, lifecycle marketing, or campaign execution (iGaming industry experience is a strong advantage).
- Strong proficiency in Google Sheets or Excel for data analysis and reporting.
- Familiarity with CRM platforms such as Fast Track, including campaign workflows and segmentation logic.
- Strong analytical mindset with the ability to translate data insights into actionable campaign strategies.
- Excellent organizational skills with the ability to manage multiple workflows simultaneously.
- High attention to detail, strong ownership, and a results-driven approach.
Benefits
- Fully remote, work from anywhere in the world.
- Flexible working schedule.
- 25 days of paid time off.
- Equipment allowance.
CRM Campaign Specialist in London employer: Gamdom
At Gamdom, we pride ourselves on being an exceptional employer, offering a fully remote work environment that allows you to thrive from anywhere in the world. Our flexible schedule and generous 25 days of paid time off ensure a healthy work-life balance, while our commitment to employee growth and development fosters a culture of collaboration and innovation in the dynamic iGaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gamdom and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gamdom are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gamdom on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gamdom. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Campaign Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gamdom. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gamdom:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gamdom’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gamdom
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gamdom will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gamdom, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
