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- Tasks: Create engaging long-form content for casino and sports betting, optimising for SEO.
- Company: Gamdom is a leading platform for online betting, offering unique bonuses and rewards since 2016.
- Benefits: Enjoy remote work flexibility, a collaborative environment, and strong support from various teams.
- Why this job: Shape player experiences and drive engagement in a fast-growing company with a dynamic culture.
- Qualifications: 3-5 years of experience in writing SEO content for casino and sports betting brands required.
- Other info: Submit 3-5 content samples showcasing your expertise in both casino and sports betting.
The predicted salary is between 36000 - 60000 £ per year.
Gamdom is home to thousands of betting options for both sports and casino players to wager on. Since 2016, we have been steadily growing to provide more than just casino games and sports betting events to enjoy; with us, you can enjoy unique bonuses and earn massive rewards simultaneously. Discover all the rewarding features Gamdom can offer you below.
Gamdom is hiring a Long-Form Content Writer with deep expertise in both casino and sports betting content. This is a dual-discipline role focused 90% on blogs, static pages, long-form guides, and evergreen ebooks designed to educate, convert, and rank. This isn’t a surface-level content gig. We’re looking for a strategic writer who thrives on creating engaging, SEO-driven material across multiple formats — and who understands the unique user intent behind iGaming search traffic. You’ll collaborate with SEO, design, and localization partners to produce content that speaks to global audiences while maintaining brand voice and commercial impact.
Key Responsibilities- Write and optimise long-form blog posts across both casino and sports verticals
- Create in-depth evergreen static pages (e.g., how-to bet guides, game explainers, bonus terms breakdowns)
- Research and write slot reviews, highlighting mechanics, features, RTPs, and promos
- Refresh older content to align with evolving SEO/product strategy
- Suggest and brief visual assets for banners, blog imagery, and guide visuals
- Collaborate with SEO to identify keyword gaps, seasonal trends, and conversion goals
- Work with regional translators to localise web content
- Maintain brand tone and strategic intent across geos and languages
- Follow detailed SEO briefs with correct keyword integration, structure, and schema
- Conduct SERP analysis and competitive audits
- Coordinate with SEO and product teams on optimisations and quarterly roadmap goals
- 3–5 years writing long-form SEO content for casino + sports betting brands or affiliates
- Strong portfolio of ranked, high-performing content across blogs, evergreen pages, and product explainers
- Deep understanding of online casino games (slots, table games) and sportsbook markets
- Proven track record collaborating across SEO, creative, and localisation teams
- Ability to manage multiple content pipelines, meet deadlines, and adapt tone as needed
- Sharp editorial eye with strong grammar and formatting instincts
- Knowledge of crypto gambling or blockchain-enabled betting features
- Global content experience across EN, LATAM, or EU markets
- Experience reporting on content performance using tools like Google Analytics
Please submit 3–5 content samples showcasing your ability to write across both casino and sports betting content types. These can include:
- Game or slot reviews
- Sports event previews or strategy guides
- Long-form, evergreen, or static page examples
- Educational or “how-to” betting articles
At Gamdom, your content will directly shape how players discover, trust, and interact with our platform. We’re growing fast, and this role is key to owning the long-form SEO strategy across two major verticals.
- Remote-first team with flexibility
- Fast-paced, collaborative marketing environment
- Strong support from SEO, design, and localisation teams
- Clear performance metrics and content success tracking
Content Writer (Casino & Sports) employer: Gamdom
Contact Detail:
Gamdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Writer (Casino & Sports)
✨Tip Number 1
Familiarise yourself with the latest trends in both casino and sports betting content. Follow industry blogs, forums, and social media channels to understand what topics are currently engaging audiences. This knowledge will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Build a strong portfolio that showcases your ability to write long-form content specifically for the iGaming sector. Include examples of blog posts, guides, and reviews that highlight your understanding of SEO and user intent. Make sure to emphasise any high-performing pieces that have ranked well.
✨Tip Number 3
Network with professionals in the iGaming industry, especially those who work in content creation or SEO. Attend relevant webinars, conferences, or online meetups to connect with potential colleagues and learn more about the company culture at Gamdom.
✨Tip Number 4
Prepare to discuss your collaborative experiences with SEO and design teams during the interview. Be ready to share specific examples of how you've worked together to optimise content and achieve conversion goals, as this is crucial for the role at Gamdom.
We think you need these skills to ace Content Writer (Casino & Sports)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Content Writer position at Gamdom. Understand the key responsibilities and requirements, especially the focus on long-form content creation in both casino and sports betting.
Showcase Relevant Experience: In your CV and cover letter, highlight your 3–5 years of experience writing long-form SEO content specifically for casino and sports betting brands. Provide examples of your work that demonstrate your understanding of these markets.
Prepare Your Portfolio: Submit 3–5 content samples that showcase your ability to write across both casino and sports betting content types. Include game or slot reviews, sports event previews, and educational articles to illustrate your versatility and expertise.
Tailor Your Application: Customise your cover letter to reflect your passion for the iGaming industry and your strategic approach to content creation. Mention how you can contribute to Gamdom's goals and align with their brand voice and commercial impact.
How to prepare for a job interview at Gamdom
✨Showcase Your Portfolio
Make sure to bring along 3–5 samples of your best work that highlight your expertise in both casino and sports betting content. This will demonstrate your ability to write engaging, SEO-driven material and give the interviewers a clear idea of your writing style.
✨Understand the Brand Voice
Familiarise yourself with Gamdom's brand voice and tone before the interview. Being able to articulate how you can maintain and enhance this voice in your writing will show that you are aligned with their values and understand their audience.
✨Prepare for SEO Discussions
Since the role heavily involves SEO, be ready to discuss your experience with keyword research, SERP analysis, and how you've optimised content in the past. Highlight specific examples where your SEO strategies led to improved rankings or engagement.
✨Demonstrate Collaboration Skills
This position requires working closely with SEO, design, and localisation teams. Be prepared to share examples of how you've successfully collaborated with different departments in previous roles, showcasing your ability to manage multiple content pipelines effectively.
