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- Tasks: Lead media and campaigns to enhance GamCare's brand and drive service awareness.
- Company: GamCare is the UK's top provider of gambling harm support since 1997.
- Benefits: Enjoy 33 days of leave, a generous pension, and 24-hour employee support.
- Why this job: Make a real difference in people's lives while leading a talented team.
- Qualifications: Senior management experience in media relations and marketing is essential.
- Other info: This is a 6-month maternity cover with potential for extension.
The predicted salary is between 43200 - 72000 £ per year.
Are you looking for an opportunity where your marketing and brand management expertise will make a real difference in helping vulnerable individuals?
This is an exciting opportunity to play a pivotal role in strengthening GamCare’s position as the UK’s leading provider of gambling harm support and treatment.
About Us
Founded in 1997, GamCare is one of the leading providers of information, advice and support for anyone affected by gambling harms. It operates the National Gambling Helpline, delivers free treatment services across multiple regions in Great Britain, and raises awareness about gambling harms through a variety of prevention-based programmes.
The Role
As Head of Media and Campaigns you will lead our marcomms strategy and develop integrated media, marketing and brand initiatives that enhance GamCare’s reputation, drive service awareness, and help more people access the support they need.
Leading a talented team, you will oversee our proactive and reactive media engagement, shape our marketing approach, and elevate GamCare’s brand to ensure it stands out in an increasingly complex landscape.
You will secure impactful media coverage, establishing GamCare as an authoritative voice on gambling harm, while ensuring our marketing and brand activities directly support our clinical services.
As a key member of GamCare’s Leadership Team, you will also help deliver against GamCare’s organisational strategy and collaborate across departments to deliver communications, brand and marketing excellence in everything we do.
The role will require you to attend the London office for a minimum of 3 days per week.
This position is a fixed-term 6-month maternity cover contract, with the possibility of an extension.
About You
You will possess senior management experience across all aspects of media relations, marketing and brand management, as well as a track record of developing and delivering integrated marketing strategies that have measurable positive impact.
You will have managed significant marketing budgets (£1M+) and possess a strong track record in earned media and PR, alongside sophisticated brand tracking methodologies.
Advanced marketing analytics and data visualisation skills and experience of setting business plans is also essential.
Most importantly, you will bring the ability to inspire teams through positive, authentic leadership while delivering measurable impact.
Benefits You Can Enjoy:
- 33 days basic annual leave entitlement per annum (pro-rated for part-time colleagues), including bank holidays, which increases with service
- A generous pension scheme – we contribute 6% and you contribute 2%
- Discretionary company sick pay from day one of service
- Employee assistance programme – 24-hour support
For further details and to apply please click the apply button.
The closing date for applications is midnight Tuesday 11th March 2025.
Interviews take place during the week commencing 17th March 2025.
Equality and Accessibility
GamCare is committed to offering the best support to people affected by gambling harms, and we welcome applications from candidates with lived experience.
We are an equal opportunities employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability. We are only able to facilitate visa sponsorship in very limited circumstances, so candidates outside of the UK or who do not have the right to work in the UK need not apply.
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Head of Media & Campaigns employer: GAMCARE
Contact Detail:
GAMCARE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Media & Campaigns
✨Tip Number 1
Familiarize yourself with GamCare's mission and values. Understanding their commitment to supporting vulnerable individuals will help you align your experience and ideas with their goals during the interview.
✨Tip Number 2
Prepare specific examples of successful media campaigns you've led in the past. Highlight how these initiatives not only enhanced brand reputation but also drove measurable impact, as this aligns with the role's requirements.
✨Tip Number 3
Showcase your leadership style by discussing how you've inspired teams in previous roles. GamCare values authentic leadership, so be ready to share stories that demonstrate your ability to motivate and guide a team.
✨Tip Number 4
Research current trends in gambling harm support and treatment. Being knowledgeable about the landscape will allow you to speak confidently about how you can elevate GamCare’s brand and media presence.
We think you need these skills to ace Head of Media & Campaigns
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Media & Campaigns position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight your senior management experience in media relations, marketing, and brand management. Emphasize your track record in developing integrated marketing strategies and managing significant budgets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for helping vulnerable individuals and your understanding of GamCare's mission. Highlight specific examples of your leadership style and measurable impacts from previous roles.
Showcase Relevant Skills: In your application, make sure to mention your advanced marketing analytics and data visualization skills. Provide examples of how you've used these skills to drive successful marketing campaigns in the past.
How to prepare for a job interview at GAMCARE
✨Show Your Passion for the Cause
Make sure to express your genuine interest in GamCare's mission to support vulnerable individuals affected by gambling harms. Share any personal experiences or insights that connect you to the cause, as this will demonstrate your commitment and alignment with the organization's values.
✨Highlight Your Leadership Experience
As a candidate for the Head of Media & Campaigns, it's crucial to showcase your senior management experience. Prepare specific examples of how you've successfully led teams, managed significant marketing budgets, and developed integrated marketing strategies that delivered measurable results.
✨Demonstrate Your Media Savvy
Be ready to discuss your experience with media relations and PR. Highlight any successful campaigns you've led that secured impactful media coverage, and explain how you can elevate GamCare’s brand in a complex landscape through innovative media engagement strategies.
✨Prepare for Collaborative Discussions
Since this role involves collaboration across departments, think about how you've worked with different teams in the past. Be prepared to share examples of how you fostered teamwork and communication to achieve common goals, particularly in marketing and brand initiatives.
