Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting retail marketing initiatives to enhance fan experiences in iconic cities.
- Company: Join Fanatics Commerce, a leader in licensed sports merchandise with a passion for fans.
- Benefits: Competitive benefits tailored to your location and a supportive work culture.
- Why this job: Make a real impact on fan engagement at world-renowned sports retail destinations.
- Qualifications: 7+ years in retail activation with a strong commercial mindset and sports passion.
- Other info: Dynamic, fast-paced environment with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
Role Overview
The Senior Retail Marketing Manager will drive impactful, fan-first retail experiences across Fanatics-operated stores primarily in London, Paris and New York. This role oversees store traffic generation, retail promotional execution, and conversion-focused fan engagement, ensuring Fanatics delivers exceptional moments for fans every day. Reporting to the VP Marketing, you’ll partner closely with brand marketing, Fanatics Studio, agencies and Retail Operations to deliver engaging brand experiences and impactful point of sale at some of the world’s most renowned sports retail destinations. The ideal candidate combines retail commercial acumen with creative activation leadership and has experience orchestrating multi-market product launches across global sports brands and teams.
How You Will Make An Impact
- Lead planning and execution of in-store activations, events, and retail marketing to increase traffic, dwell time and conversion.
- Manage cross-club launches and product stories across our portfolio of physical retail stores.
- Partner with global brand, merchandising, and e-commerce teams to ensure alignment across channels.
- Track and analyse activation ROI, fan sentiment, and retail KPIs - using insights to optimise future plans.
- Build strong relationships with internal and external teams including clubs, leagues, and supplier partners.
- Ensure brand standards are consistently delivered across all experiential touch-points.
- Support seasonal calendars, campaign rollouts, and match day activations.
- Support driving a fan-obsessed culture within the retail teams - every moment matters.
What You Bring To The Team
- 7+ years experience in retail activation, brand marketing, or experiential merchandising.
- Proven success in multi-country or multi-club retail environments. Experience in London and Paris is particularly valuable.
- Experience in sport or fashion driven retailers strongly preferred.
- Strong budget, partner and stakeholder management with proven ability to manage six-figure projects.
- Commercial mindset with analytical confidence to measure success and influence decisions.
- Ability to thrive in a fast-paced, high-growth, highly collaborative environment.
- Passion for sports and a deep understanding of fan behaviours and culture.
- French language skills will be highly advantageous.
At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.
Where You’ll Work And What’s Required
- Fan-obsessed: puts the supporter at the centre of every decision.
- Creative storyteller with flawless execution excellence.
- Confident communicator with presence and senior leadership visibility.
- Data-driven mindset and operational follow-through.
- Team player who embraces accountability and continuous improvement.
What’s In It For You
Culture: Join a team where you’re surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape our culture that celebrates both individual and team successes.
Benefits: At Fanatics, we’re dedicated to supporting you in all aspects of work and life; as such we offer a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.
Senior Retail Marketing Manager in Manchester employer: GamblingCareers.com
Contact Detail:
GamblingCareers.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Retail Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Fanatics. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your passion for sports! When you get the chance to meet with hiring managers or during interviews, let your enthusiasm shine through. It’s all about that fan-obsessed culture they’re looking for!
✨Tip Number 3
Prepare for situational questions! Think of examples from your past experiences that highlight your retail activation skills and how you’ve driven fan engagement. They want to see that determined mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Fanatics team!
We think you need these skills to ace Senior Retail Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Fans: When writing your application, make sure to highlight your passion for sports and how it drives your work. We want to see that you understand fan behaviours and culture, so share any relevant experiences that showcase this.
Be Data-Driven: Since the role involves tracking and analysing activation ROI and retail KPIs, don’t forget to mention your analytical skills. We love candidates who can use data to influence decisions and optimise future plans, so give us examples of how you've done this in the past.
Tailor Your Experience: Make sure to align your experience with the job requirements. If you've worked in multi-country or multi-club environments, especially in London or Paris, let us know! We’re looking for someone who can hit the ground running, so show us how your background fits.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at GamblingCareers.com
✨Know Your Fan Culture
Dive deep into the fan culture of sports, especially in London and Paris. Understand what drives fan engagement and how to create memorable experiences. This knowledge will help you connect with the interviewers and show that you're truly passionate about the role.
✨Showcase Your Retail Acumen
Prepare specific examples from your past experience where you've successfully driven retail activations or product launches. Highlight your ability to manage budgets and track KPIs, as this aligns perfectly with the expectations for the Senior Retail Marketing Manager role.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be ready to discuss how you've effectively collaborated in previous roles. Share stories that demonstrate your ability to build strong relationships and work towards common goals, especially in a fast-paced environment.
✨Be Data-Driven
Familiarise yourself with how to analyse activation ROI and fan sentiment. Be prepared to discuss how you've used data to inform decisions and optimise marketing strategies in the past. This will show that you have the analytical confidence needed for the position.
